Hi there! I am a B2B marketing leader with almost 20 years of international experience achieving growth and spearheading GTM campaigns at large and medium-sized SaaS, technology, eCommerce, media and events companies. I believe wholeheartedly that better things happen when we work together making the most of each other's strengths as people. Because of this, I am passionate not only about building positive relationships with my co-workers, but also about getting to know my team to ensure I can offer them the best mentorship and development opportunities.
In my career I have built B2B marketing functions from the ground up, implementing tools, systems and processes that form the foundation for success. I strongly believe in the power of exceptional storytelling content - whether case studies, blogs, events, pitch decks or websites to name a few - as being essential to connect brands to buyers. This is something I have put into practice in all my roles. In the past few years, I have found success with account-based marketing, going hand-in-hand with my belief that we are people first, B2B buyers second so it's important to connect with someone's challenges, needs or aspirations on a personal level through well considered messaging before we "sell" to them.
My experiences are wide and I am always open to connecting with other B2B marketers to discuss strategies, successes or simply to swap stories!
Experience in: B2B marketing and content strategy, account-based marketing (ABM), growth marketing, product marketing, partner marketing, AI and emerging tech marketing, team mentor, marketing automation, Pardot, Salesforce, mobile marketing, email marketing, social media marketing, community growth and management, Meta, LinkedIn, X, customer retention, database marketing, B2B and B2C experience, data analysis, acquisition marketing, digital and offline marketing.