Christina Vizcaino

CHRISTINA VIZCAINO- |- SUMMARY Marketing and Events leader with over 11 years of experience managing brand strategy and marketing activations across SaaS, ecommerce, and consumer sectors. Led campaigns that increased revenue by 215%, improved conversion rates by 35%, and reduced acquisition costs by 28%. Leads in building scalable marketing systems, event execution success, optimizing sales funnels, and managing cross-functional teams to deliver measurable results. Experienced in using AI tools, customer data, and performance metrics to guide strategic decisions across digital and offline channels. SKILLS • • • • • • Field marketing activation and tradeshow management Campaign performance analysis Cross-functional project leadership Revenue attribution modeling Workflow and process optimization Martech stack integration (e.g., HubSpot, Monday.com, Cvent, Marketo, Salesforce) • Sales enablement and strategy • Budget planning and ROI tracking • Lead lifecycle management • • • • • • • • • • Data visualization and reporting (e.g., GA4, Tableau) Personalization strategy development Stakeholder communication Demand generation execution Operational forecasting and planning KPI development and tracking Agile marketing execution Vendor and partner collaboration Change management in marketing ops Conversion rate optimization (CRO) WORK EXPERIENCE Founder and Principal 2023 to Current TENDRIL GROUP Santa Rosa CA • Launched and expanded a boutique marketing agency, driving 200% year-over-year revenue growth by developing integrated campaigns for consumer, non-profit, and lifestyle brands. • Directed full-funnel marketing operations across digital, content, and experiential channels, increasing client acquisition by 65% within 12 months. • Led go-to-market strategy and brand positioning for 10+ SMB clients, resulting in a 40% average lift in brand engagement and conversion rates. Director of DTC 11/2023 to 11/2024 DUTTON-GOLDFIELD WINERY Sebastopol CA • Spearheaded direct-to-consumer (DTC) sales and marketing initiatives across eCommerce, trade partnerships, and event activations, contributing to a 45% increase in revenue within the first year. • Engineered omnichannel strategies that integrated trade marketing, digital campaigns, and experiential events, boosting customer engagement by 60%. • Optimized DTC funnel performance through A/B testing, CRM segmentation, and personalized email automation, improving conversion rates by 35%. • Collaborated cross-functionally with product, sales, and creative teams to align messaging and brand experience, reducing acquisition costs by 28%. Marketing & Communications Manager 7/2022 to 11/2023 ANDAVI SOLUTIONS Phoenix AZ • Crafted full-funnel digital marketing strategies for six SaaS products, increasing qualified inbound leads by 120% over 12 months. • Executed SEO, SEM, and paid social campaigns that expanded national brand visibility, contributing to a 3x growth in web traffic. • Partnered with the executive team to align marketing goals with product roadmaps, developing conferences, webinars, and tradeshow executions, accelerating GTM timelines by 30%. • Elevated brand positioning through a targeted content strategy and lifecycle marketing, resulting in a 25% boost in customer retention. Marketing & Planning Manager 2/2021 to 7/2022 BENOVIA WINERY Santa Rosa CA • Directed end-to-end brand development initiatives, elevating brand recognition, and driving a 43% increase in online sales. • Shaped content strategy across web, social, and email channels, resulting in a 60% lift in engagement and time on site. • Shaped external communications, including media relations and influencer outreach, expanding audience reach by 75%. • Built monthly consumer and trade events from 10 persons to 250, improving the repeat purchase rate by 32%. Marketing Manager 8/2019 to 2/2021 MA SILVA USA Santa Rosa CA • Appointed to lead the company-wide marketing strategy, resulting in a 50% increase in brand awareness and sales-qualified leads (SQLs). • Architected integrated event marketing campaigns that boosted attendance and post-event conversions by 40%. • Reinforced brand identity through targeted messaging and visual consistency, enhancing market positioning across digital and physical channels. • Coordinated with cross-functional teams to align branding and campaign execution, shortening sales cycles by 25%. Director of Marketing & Global Distribution, and Director of Business Development 4/2017 to 5/2019 TYMPHANY San Rafael CA • Defined and refined brand identity for a $1B global B2B audio manufacturer by integrating cross-channel marketing programs, enhancing brand equity across key markets. • Delivered strategic insights that informed product innovation, and fueled a 35% uptick in pipeline velocity across enterprise accounts. • Facilitated high-impact innovation seminars for Amazon's Product Development Team, fostering ideation, and cross-functional collaboration. • Engineered digital and experiential marketing initiatives that contributed to a 25% increase in partner engagement, and global reach. Director of Operations 10/2015 to 4/2017 SOMMSELECT Sonoma CA • Facilitated day-to-day operations of a B2C e-commerce startup, scaling revenue by 215% within 18 months through datainformed decision-making. • Implemented workflow automation and supply chain improvements, reducing fulfillment time by 40%, and cutting operational costs by 28%. • Cultivated cross-functional alignment between marketing, logistics, and customer service teams, boosting customer satisfaction scores by 33%. • Drove customer acquisition through targeted digital campaigns and conversion rate optimization, doubling average order value year over year. Brand Ambassador for China 6/2015 to 10/2015 DELICATO FAMILY VINEYARDS China • Facilitated interactive wine education experiences for groups of 10–100 high-value consumers, directly engaging over 1,000 participants, and enhancing brand affinity. • Analyzed trends, consumer behavior, and market entry barriers within the Chinese wine sector, informing the global expansion strategy. • Advised on cross-cultural branding approaches that supported targeted growth initiatives in Asia-Pacific markets. EDUCATION Executive MBA SONOMA STATE UNIVERSITY 05/2023 Bachelor of Science: Business Administration SONOMA STATE UNIVERSITY 05/2015 WEBSITES, PORTFOLIOS, PROFILES #HR J#30a0f-fe1-8d9f-50304b36f19a# • https://www.linkedin.com/in/christinavizcaino • www.tendrilgroup.com