From launching GTM campaigns for SaaS platforms to reimagining brand identity for premium wineries, my work connects creativity, analytics, and a real-world human connection. I thrive in collaborative, fast-paced environments where I can lead cross-functional teams, plan events that actually move the needle, and build campaigns that are thoughtful, intentional, and performance-driven.
Whether I’m building end-to-end digital strategies, optimizing lifecycle campaigns, or crafting email journeys that convert, I bring both vision and a scrappy, driven mentality. I love digging into performance metrics, refining content for engagement, and using segmentation and automation to make every message feel personal and purposeful.
Building brands people believe in and teams that support each other’s growth is what fuels me.
Focus Areas:
Brand & Product Marketing
Events & Field Marketing (Virtual + In-Person)
Demand Gen & Lifecycle Strategy
AI-Powered Personalization & CRM Automation
Cross-Functional Collaboration & Team Leadership
Outside of work: I’m a multi-instrumentalist and happiest when hiking with my dogs or brainstorming over coffee or wine.