Christina Nowak

Christina Nowak Marketing, Partnerships & Business Development Leader Media, Entertainment, Culture & Creative Technology ​ +44 - ​- ​ www.linkedin.com/in/ctinanowak/ ​ United Kingdom SUMMARY Marketing, partnerships and business development leader with 15+ years driving brand growth, audience engagement and commercial strategy across media, entertainment, culture and creative technology. My experience spans B2B and B2C markets, working with technology vendors, streamers, film and TV production companies, VFX and creative studios, academia, festivals, immersive, and VP/MR/AR providers, live events, retail, luxury and experience-led brands. I specialise in shaping market positioning, digital and integrated campaigns, brand narratives, sector propositions and go-to-market strategies. Known for combining creative insight with commercial rigour, I build high-impact partnerships, develop new revenue opportunities and help organisations expand their market presence across creative, cultural and technology ecosystems. I am interested in roles that connect creativity, storytelling, immersive experiences and emerging technologies with strong audience and market insight to deliver brand relevance and sustainable growth. CORE COMPETENCIES & EXPERTISE Marketing & Brand Brand Strategy & Positioning Multi-Channel Campaigns Integrated Marketing Web Development Experience-Led Campaigns Channel Marketing Media & PR Market Research Visual Merchandising Performance Marketing Content Creation SEO & PPC Creative Direction Digital Experience Strategy Consumer Insight Events Demand Creation Audience Engagement CRM Partnerships & Business Development Strategic Partnerships & Alliances Commercial Modelling Business Development Revenue Strategy Go-to-Market Strategy Contracting, Negotiation and Relationship Management Value Proposition Development Pipeline Growth Sector Propositions Pricing Strategy Partnership Ecosystem Building Client Relations KEY ACHIEVEMENTS ​ BAFTA Connect Member Recognised for contributions to the screen industries through BAFTA’s cross-sector network supporting inclusive, next-generation leaders. ​ Tech Women 100 Award Nominee Nominated in recognition of leadership, innovation, and impact as an emerging female leader in technology. PROFESSIONAL EXPERIENCE Chief Strategy Officer Studio Ulster 07/2024 - 07/2025 Belfast, United Kingdom Led Studio Ulster’s multi-year commercial, marketing and industry partnership strategy ahead of launch, positioning the facility as a new UK hub for creative technology, production services and innovation. • Designed Studio Ulster’s five-year commercial, brand, and market-growth strategy, including pricing, forecasting, sector propositions (production, tech, R&D, skills), and value-led positioning across industry, academia, and public funders. • Led integrated marketing, visual identity, PR and social strategy with Freud’s, shaping narrative, messaging, creative direction, digital presence, website development, editorial content, paid/earned media, asset library development (EPKs, case studies, press kits), and audience engagement strategies. • Built Studio Ulster’s CRM, analytics and market-intelligence system, enabling segmentation, lead scoring, campaign targeting, nurturing and pipeline tracking; delivered a 76% proposal-to-negotiation success rate and 1,700+ new industry contacts within 10 months (equivalent to crewing 17 tent pole productions). • Secured pre-launch revenue and built a £12m pipeline through combined prospecting, audience/market research, trend analysis, sector mapping, and structured qualification of inbound production, vendor and partner enquiries. • Directed client relations and sector engagement with BBC Studios, MSG Sphere, Activision, Amazon, Shutterstock and leading productions/tech partners. • Developed industry-facing value propositions for Virtual Production, motion capture, 3D/4D scanning, real-time workflows, R&D, innovation labs, training and academic partnerships, aligning market opportunity with commercial strategy. • Conceived and delivered the full launch programme and event calendar, from creative direction, to event production, programming, partner showcases, VIP hosting, industry invitations and stakeholder engagement. • Strengthened cross-border partnerships with Northern Ireland Screen, Screen Ireland, UKRI, Invest NI and Ulster University, aligning commercial delivery with skills, R&D and economic-impact priorities. • Contributed to City Deal governance and reporting, ensuring transparency, benefit realisation, KPI tracking and alignment between public-funding objectives and commercial outcomes. • Provided fractional CTO support, co-shaping technology partner strategy and innovation integration alongside the CEO during the CTO vacancy. • Managed and mentored a 20-person multidisciplinary team across marketing, commercial, operations, and technical functions, embedding KPIs, pipeline processes, and performance standards. Founder & Managing Director New Chapter Production Ltd 10/2020 - Present London, UK Strategic consultancy delivering brand, marketing and commercial growth for organisations across creative technology, film/TV, live events, immersive, culture and experience-led sectors. Clients include iMag Displays, ImageNova, Megapixel, Pathway XR, 3LR Lighting (ETC), Crew in a Box, Mr Helix, Studio Giggle, Pixeleyed Pictures, Manaki International Film Festival, Evolution Mallorca Film Festival and EB Comms. • Developed integrated marketing, content, and brand strategies including digital campaigns, social strategy, CRM-led audience insights, PR positioning, and go-to-market plans for creative technology, content, and experience-led businesses. • Shaped commercial growth strategies, value propositions, pricing, market analysis, sector mapping, and expansion into new markets including manufacturing, training, immersive, and creative technology services. • Brokered strategic partnerships and industry relationships, securing collaboration opportunities, distribution pathways, and commercial alliances for clients across film/TV, experiential, real-time, and creative-tech ecosystems. • Delivered brand development, visual identity refinement, and narrative positioning, producing sales materials, pitch decks, showreels, capability statements, investor packs, and sector-specific propositions. • Led business development programs, designing outreach pipelines, qualification processes, CRM systems, and lead nurturing frameworks that grew visibility, drove inbound enquiries, and strengthened client conversion. • Supported founders and senior teams on organisational design, assessing capabilities, client service structures, and talent resourcing models to strengthen operational readiness and scale-up potential. • Planned and delivered industry and client events, including digital launches, showcases, briefings, and training initiatives that expanded networks, built awareness, and opened commercial pathways. • Used audience research, market trends, and buyer insights (production, creative tech, live events, experiential, enterprise) to guide campaign planning, sector entry, and multi-market client growth strategies. PROFESSIONAL EXPERIENCE Director of Client Relations Anna Valley 05/2022 - 12/2023 London, United Kingdom A pioneer in LED and mixed-reality innovation with over thirty years in the AV industry, delivering advanced display and virtual production solutions for broadcast, film, live events, immersive media and sport. Known for technical excellence and creative engineering across large-scale projects, including “Window to the Worlds” for Rugby, Goggle Box and The Masked Singer Live. • Supported senior leadership through a key organisational transition, helping modernise the commercial model and reposition the company within a rapidly evolving creative technology market. • Partnered with teams across live events, broadcast, and television to refine client delivery frameworks, strengthen client acquisition, and optimise sales and pipeline processes. • Introduced new partnership and revenue-share models to diversify income and expand high-value creative technology services and R&D beyond traditional event delivery. • Advanced client engagement and pricing strategies with global streamers and major broadcast partners, aligning commercial structures with market expectations and growth targets. • Strengthened marketing operations in collaboration with the Marketing Director, improving CRM systems, supporting campaign planning, events and enhancing client communications to increase retention and repeat business. Director of Virtual Production, Film & TV 80six 06/2021 - 05/2022 Slough, United Kingdom A technical production company specialising in cutting-edge XR and virtual production workflows. Through its subsidiary, 80six Virtual Production Studios, the company has delivered projects for major Netflix shows, Sam Fender’s “Space Man” music video, as well as large-scale festival and touring events. • Collaborated with leadership to shape the company’s commercial direction during a period of expansion, advising on studio expansion, service positioning, and marketing strategy. • Prepared reports and presented progress to the board, ensuring transparency on marketing, partnerships, client services and business development outcomes. • Supported the refinement of sales and production pipelines, aligning internal processes with partner and client expectations to drive repeat business and retention. • Managed the development of client engagement frameworks, production service partners, outreach initiatives, and communications that strengthened visibility and improved long-term business performance. • Prepared and presented progress updates to the board on marketing, partnerships, client services and business development outcomes, ensuring transparency and strategic alignment. Marketing & Business Development – Industry Liaison EMEA RED Digital Cinema Iver, United Kingdom A global innovator in professional digital imaging, RED is renowned for developing high-performance 8K cinema cameras and for co-designing the Meta 360 Manifold camera. Its modular systems have been used on major films, television series, streaming productions, sports broadcasts, and documentaries — including The Suicide Squad, shot entirely with IMAXcertified RED cameras. • Contributed to 30% of EMEA sales and rental revenue, supporting the region's BD team and cultivating senior relationships with filmmakers, studios, streamers, and rental-house partners; positioned RED as the preferred camera system across premium productions, including the majority of Netflix EMEA productions. • Acted as industry liaison and VIP client representative, supporting award-season engagements, screenings, industry events, and high-profile creative relationships across film, TV, and commercial production. • Forged strategic alliances with BAFTA, YouTube, Meta, and Red Bull Media, delivering co-branded activations and service offerings that expanded RED's visibility and long-term market influence. • Executed multi-channel and experiential marketing campaigns across digital, social, PR and events across digital, social media, PR, events, and experiential channels, strengthening RED's brand awareness across film, TV, and broadcast sectors. • Oversaw influencer, ambassador, and community programs, including RED User Forums and Shot on RED, generating 40% uplift in global press coverage, user-generated content, and industry engagement. PROFESSIONAL EXPERIENCE Head Of Marketing Ncam Technologies 02/2018 - 03/2019 London, United Kingdom A global leader in real-time camera tracking and visual effects technology, Ncam enables seamless integration of augmented and virtual graphics with live-action footage, delivering high-quality in-camera visual effects (ICVFX) for film, television, live sport and broadcast, transforming on-set visualisation and virtual production workflows worldwide. • Led international marketing, delivering integrated PR, digital, media, and demand-generation campaigns that drove 80% growth in Film & TV sales and a 20% increase in broadcast revenue within 12 months. • Directed Ncam’s global rebrand and international website launch in partnership with agency MBC, shaping customer profiling, value proposition development, messaging, and market positioning across Film/TV, broadcast, and sports sectors. • Developed CRM-driven demand generation using HubSpot and Salesforce, improving targeting, nurturing flows, email/newsletter marketing, segmentation, and lead-to-opportunity conversion through data-led optimisation. • Produced co-branded case studies and content with Disney, Starz, TV Globo, NVIZ, and Epic Games, elevating market credibility and strengthening technical storytelling for high-end productions. • Led strategic marketing integrations with technology partners including ARRI, Vizrt, Zeiss, and Disguise, creating codeveloped marketing assets, compatibility messaging and partner-aligned product positioning. • Oversaw global events, demos, trade shows, and PR, leading campaign planning, advertising, media engagement, messaging frameworks, and lead capture to increase brand reach and client acquisition internationally. • Created product marketing materials and sales enablement collateral, supporting global BD teams with technical narrative, campaign assets, value messaging, and use-case materials. • Managed a marketing budget equal to 25% of annual revenue, ensuring measurable ROI through analytics, reporting, and insight-driven investment planning. • Collaborated closely with sales and product, aligning campaign priorities, roadmap communication, and customer feedback loops to strengthen market readiness and accelerate pipeline growth. EARLIER MARKETING CAREER HIGHLIGHTS G-Technology (Western Digital) A leading provider of professional storage solutions for Media & Entertainment – Managed alliances with Adobe, Canon, Apple, and Hasselblad, delivering co-branded campaigns, channel marketing and product collaborations. VERTU, A British manufacturer of luxury handcrafted mobile phones, founded by Nokia – Supported quarterly luxury campaigns exceeding £1 million per cycle across retail, advertising, digital, PR, and events. Collaborated with agencies on creative rollout and evaluated campaign performance against product sales to inform future planning. GAME Digital, The UK’s largest video game and entertainment retailer, delivered national retail, seasonal, and sales campaigns to drive stock movement and align marketing activity with sales objectives. Integrated in-store and digital engagement strategies to build customer loyalty and increase repeat sales including the Trade-In initiative and GAME Wallet, integrating in-store and digital engagement. ADVISORY & INDUSTRY ENGAGEMENT UK Board Member The Society of Motion Picture & Television Engineers UK charity, shaping national engagement across creative and technical communities while supporting partnership development, member growth and industry-facing programmes. EDUCATION BA Hons in Marketing Management Chartered Institute of Marketing 2012 - 2014 Southampton, UK