Christie

Christie Arausi-- Lagos State, Nigeria. PROFESSIONAL SUMMARY Highly-driven and passionate Business Development Manager, with over 8 years of experience in business development and management. Proven success in planning and managing a few small businesses achieving a sales milestone exceeding N300 million in my prior positions. I have a strong entrepreneurial mindset and hands-on experience in business development, administration and management. Overseeing projects from inception to fruition and guiding individuals towards achieving success through coaching. WORK EXPERIENCE Business Development Manager | Chef 4U Ltd, Lagos. November 2020-Till date • Led the successful completion of the building construction project, overseeing planning and execution. • Implemented cost-saving measures for the building project, reducing expenses by 30% through strategic procurement. • Developed and executed pre-opening strategies, including market research, branding, and operational planning, ensuring a successful business launch. • Developed and implemented sales and marketing strategies to acquire new customers and grow the customer base, resulting in 25% increase in revenue. • Utilized digital tools to streamline processes, resulting to a decrease in processing time, achieving a 30% increase in efficiency. • Maximized profit by analyzing sales data, used insights from data to develop sales strategies, resulting in a 15% increase in sales. • Identified and explored potential partnership to drive business growth, which greatly improved revenue by 50%. • Established and maintained customer retention strategies, resulting in 10% increase in sales. • Recruiting, trainings and supervising restaurant staff to ensure high levels of customer service and operational efficiency while ensuring and enforcing health and safety regulations. • Cultivating good relationships with customers by ensuring that customers have a positive dining experience by addressing complaints, resolving issues, and maintaining high service standards. • Developed and executed strategies for customer acquisition, engagement and retention. • Monitoring and controlling costs, analyzing financial data and implementing strategies to maximize profitability. • Managing and monitoring inventory levels, ordering supplies, ensure quality control, and minimizing waste to control food costs and maintain optimal stock levels. • Oversees the day-to-day operations of the business, ensuring that business runs efficiently and effectively. Operations Manager | Logistics DFR, Lagos. November 2019-April 2020 • Developed a business plan, conducted market research to identify potential clients, risk assessments, industry trend and competitive landscapes to make inform business decisions. • Developed and executed sales and marketing strategies targeted at leads on social media, contributing to 90% revenue generation. • Planned and executed marketing and email campaigns using HubSpot and MailChimp to generate and nurture leads. • Part of a team that defined and established processes and structures for smooth and efficient operations of the business. • Developed and executed strategies for customer acquisition, engagement and retention to drive business growth. • Identified potential partnership to drive business growth, which greatly improved revenue by 50%. • Developed and implemented lead generation strategies and campaigns to acquire new customers, including sales prospecting to ensure successful deal closures. • Formulated and implemented paid advertising campaigns across Facebook and Instagram's platforms. • Coordinated daily operations, organized schedules, and delegated tasks to achieve objectives. • Managed financial records and analyzed statements for business decisions. • Recruited, trained, and supervised staff, ensuring smooth business operations. Retail Project Manager (eCommerce) | Dig for Ruby, Lagos. January 2014-May 2020 • Led project management initiatives from inception to completion, ensuring project objectives were met. • Developed and implemented digital marketing strategies to increase sales and revenue. • Leveraged digital marketing platforms to nurture leads through effective communication approaches. • Established and implemented digital channels such as Instagram, Facebook, X and the eCommerce website, generated leads that resulted in increasing engagement by 50% and a 30% increase in revenue. • Conceptualized a blue-print for the eCommerce website and worked with the team of developers to bring the project to completion. • Coordinated product uploads on the eCommerce website, promptly responded to customers enquires through emails, live chat, phone calls and WhatsApp, managed customers order via backend of the shopping cart and oversaw delivery logistics. • Led the development of pre-launch strategies, including competitive analysis, go-to-market plans, and promotional campaigns, resulting in a successful market entry and early customer acquisition. • Developed and implemented strategies for customer acquisition, engagement and retention. • • • • • Planned and executed marketing and email campaigns using HubSpot and MailChimp to generate and nurture leads, ensuring a seamless flow throughout the customer journey and after. Utilized analytics tools to monitor and measure campaign performance and track website activity. Recorded and managed financial and analyzed statements for business decisions. Created and managed paid advertising campaigns on Facebook and Instagram Ads. Managed the day-to-day operations of the business, ensuring that business runs efficiently and effectively. Brand Management and Communications | Meristem Group November 2011-May 2013 • Monitored all brand touchpoints across subsidiaries to ensure a positive brand impression. • Ensured all communications and marketing efforts remained consistent with the brand's voice, tone, and visual identity across various platforms. • Developed and executed the Meristem Brand Handbook and ensured staff members adhered and complied to brand standard as stated in the book. • Worked with marketing teams to manage branding budgets and execute campaigns. • Developed and executed brand strategies and ensured that all activities aligned with business goals. • Worked with a team to develop and organize brand campaign events for different subsidiaries. • Collaborated with marketing and communications agencies on brand and marketing campaigns, managing timelines, budgets, and deliverables to ensure projects were completed on time, within scope, and aligned with organizational goals and standards. • Actively participated in management and monthly performance review meetings contributing insights and ideas for business growth. • Conducted competitor analysis and communicated findings to management for decision making. • Assisted in managing Board of Directors meetings and corporate events. Investment Advisor/Marketing | Meristem Securities Limited, Lagos. July 2009-October 2011 • Acquired new customers and developed investment strategies tailored to individual and corporate client objectives. • Worked with a team to manage existing stock portfolios valued between N10m-N100m, discovered undervalued investments and proffered recommendations for high-quality investment options leading to 15% increase in revenue. • Reactivated inactive accounts, leading to 20% in revenue and improved customer satisfaction. • Managed accounts and provided regular recommendations to maximize returns for the clients. • Prepared weekly marketing reports and contributed to sales strategies. Customer Relationship Management | Meristem Securities Limited, Lagos. September 2006-June 2009 • • • • • • • • Managed incoming and outgoing customer calls and email correspondence. Led the customer onboarding process, ensuring new customers were registered in the system and received account information and updates via email. Responded to customer inquiries, processed stock purchase orders, and provided a range of customer support services. Proposed and implemented a CRM system, achieving a 60% improvement in client information management. Spearheaded customer service initiatives and retention strategies, significantly enhancing the customer experience. Acted as the main point of contact for complaints, collaborating closely with account managers to resolve issues, resulting in a 40% increase in customer satisfaction and a 15% boost in sales. Monitored customer satisfaction metrics through quarterly surveys, promptly addressing and resolving identified issues. Analyzed customer feedback to identify trends and opportunities for improving product offerings and service delivery. Personal Assistant to the CEO| Prof. Bolaji Akinyemi, Bolaji Akinyemi & Associates February 2006-May 2006 • Served as a Personal Assistant to a former Minister of the Federal Republic of Nigeria, provided administrative support that aided the CEO lead the organization effectively. • Attended to calls and emails, planned, scheduled meetings, appointments and record minute of meetings. • Drafted and prepared letters, proposals, reports, presentations and correspondence for the CEO internal and external meetings. • Provided hospitality, restocked office supplies for visitor’s refreshment, office materials and created a welcoming environment to all visitors. • Managed and organized an effective filling systems resulting in 90% ease of file retrieval. • Reminded managers of tasks, deadlines and meetings with the CEO. • Coordinate travel arrangements, including booking tickets, hotel reservation, airport pick-up and drop-off. • Maintained a high level of confidentiality, professionalism and acted with discretion. Sales and Marketing Officer | Germaine Auto Centre. Lagos. May 2005-November 2005 • Collaborated with team to identify and pursue sales opportunities. • Built rapport with customers to meet sales targets through effective communication and followup. • Demonstrated car features and options on vehicles in inventory and answered questions about financing. • • Performed vehicle delivery process for buyer after payment and followed up to ensure continued satisfaction. Reported weekly sales strategies, action plans and provided report to management. Web Content Assistant | Delsoft Limited. Lagos. November 2004-April 2005 • Assisted in website design projects by uploading and formatting content to meet client specifications. • Conducted audits and updates on client websites to ensure content relevance and accuracy. • Provided weekly progress reports to the Manager to track project milestones and address any updates promptly. TRAININGS AND PERSONAL DEVELOPMENTS • Digital marketing course, by Digital Marketing Skills Institute • Project Management Professional Course (PMP) by Albert & Benjamin Ross. • Brand Management: Optimizing corporate communication strategy skills, Lagos Business School, Brand2Wealth for SMEs • Investment: Investment training for financial investment advisors, Gilts Game Bond Trading (with simulation) • Sales and Marketing: How to SELL, CLEAR and SIMPLY Course • Courses in customer service: Poise for customer service representatives, Superior communication skills for customer service executives, Customer service your competitive weapon. EDUCATION Bachelor of Science Physics Delta State University, Abraka, Nigeria- METHODOLOGIES/SKILLS Strategic planning and implementation, business process and structure formation, digital marketing strategy, lead generation, accounting and bookkeeping, people management and leadership, customer relationship, sales and marketing, problem solving and conflict resolution, business improvement, procurement, project handling and management, recruiting, data literacy, decision making, negotiation, excellent analytical and interpersonal, organization and time management, Microsoft office Suite, Google tools, AI tools, multi-tasking, budgets, Idea development, Email marketing, telemarketing.