Christian Denver Santos

Christian Denver C.Santos 📍 Remote | 💼 Amazon PPC Manager 📧-| 📱 [-] | 🔗 [https://www.linkedin.com/in/christian-denver-santos-b/details/experience/ Professional Summary Amazon PPC Manager with over 3 years of hands-on experience driving profitable growth for private label and wholesale brands. Skilled in campaign architecture, keyword funneling, and ACoS/TACoS optimization. Adept at full-funnel PPC strategy, reporting, and leveraging tools like Helium 10, Adtomic, Perpetua, and Data Dive. Thinks like a brand owner—focused on long-term profitability, not just short-term metrics. Proven ability to scale accounts across multiple categories including Beauty, Home, and Supplements. Professional Experience Amazon PPC Manager Kea babies- Junior PPC assistant (NDA) Feb 2022-Oct 2024  Executed PPC strategies across a portfolio adapting approaches based on category dynamics and product maturity  Continuously refined campaign structures to optimize ACoS and TACoS while boosting organic rank and session growth  Built and managed a complete advertising funnel using Auto, Broad, Phrase, and Exact match types for full buyer journey coverage  Partnered with business owners and internal teams to sync ad performance with inventory planning, launch timelines, and profitability targets Amazon PPC Manager CTH Wholesale · Remote (Los Angeles, CA) Oct 2024 – June 2025 Managed PPC for multiple wholesale brands, customizing strategies based on competition and product lifecycle Optimized campaigns to balance ACoS/TACoS while improving organic visibility Led full-funnel setups (Auto, Broad, Exact) to capture both discovery and high-intent traffic Collaborated closely with brand owners and account managers to align PPC with broader business goals Adjusted bids and strategies for seasonal sales events and restock cycles Amazon PPC Manager Dtocs LLC · Remote (Oregon, USA) Nov 2024 – Feb 2025 Scaled a Canada-based Home & Kitchen brand with a focus on structure, funneling, and ROI Managed beauty brand campaigns under agency guidance, maintaining budget efficiency Delivered weekly performance reports and insights to stakeholders Used Amazon Ads Console, Helium 10, and Perpetua for granular control and optimization Amazon PPC Manager (Internship) NextGen PPC · Remote Oct 2024 – Nov 2024 Completed practical PPC training with real campaign management scenarios Focused on keyword strategy, campaign structure, and ACoS/TACoS reduction Training & Certifications Amazon PPC Course – Sandbox VA Apr 2024 – May 2024 Trained in advanced PPC strategies, campaign optimization, and ad performance reporting Earlier Experience Financial Advisor Sun Life · Philippines (Hybrid) Oct 2019 – Feb 2022 Built tailored investment and retirement plans; conducted market research for client growth strategies Technical Support Specialist Telstra · Philippines (On-site) Feb 2014 – Oct 2019 Delivered customer support, troubleshooting connectivity issues with a strong focus on resolution and communication Skills & Tools Amazon PPC Management (Sponsored Products, Brands, Display) ACoS & TACoS Optimization | Bid Strategy | Search Term Mining Keyword Funnel Strategy | Budget Scaling | Ad Launch Strategy Tools: Helium 10 · Adtomic · Perpetua · Data Dive · Jungle Scout Amazon Ads Console | Amazon Seller Central | Google Sheets Reporting