Christian Denver Santos

s an Amazon PPC Manager with over 3 years of experience, I specialize in helping brands grow profitably through data-driven advertising strategies. My approach focuses not just on reducing ACOS or increasing ROAS, but on building a complete funnel strategy that leads to long-term growth, higher rankings, and sustainable sales.

I’ve managed monthly ad budgets of up to $30,000 and handled campaigns for 60–100 ASINs across various categories including beauty, home, kitchen, and household products. Whether I’m working with private label brands or wholesale accounts, I always tailor my strategy to the brand’s specific goals—be it aggressive launch, profitability, or market domination.

My core strength lies in understanding the story behind the data. I don’t just adjust bids; I analyze trends, segment keyword performance, and identify growth opportunities. From keyword research and campaign structuring to bid optimization and ranking strategy, I apply a full-funnel approach to every account. I’m also proficient with tools like Amazon Ads Console, Helium 10, Adtomic, Perpetua, and Google Sheets for reporting.

I believe what sets me apart is my mindset. I treat every brand I manage as if it were my own. I go beyond just managing ads—I think strategically, collaborate closely with clients or internal teams, and proactively suggest improvements in listing optimization, pricing, and customer targeting. I also stay updated with Amazon algorithm changes and new ad features to make sure the accounts I manage stay ahead of the competition.

In my previous roles, I’ve worked solo and in collaboration with agencies, giving me flexibility and independence while understanding the importance of teamwork and communication. I also make it a point to keep reporting simple, visual, and actionable—no fluff, just insights.

I’m constantly refining my skills and strategies to meet Amazon’s fast-changing landscape. I’ve completed Amazon PPC certifications from industry leaders like My Amazon Guy and continue to learn through hands-on experience and regular testing.

If you’re looking for someone who’s not just a PPC technician but a growth partner who thinks long-term, understands the platform deeply, and is genuinely invested in your success, I’d love to connect.