Chioma Obinna

ADA OBINNA B2B/B2C Sales Representative/Customer Service Representative - - SUMMARY Results-driven B2B sales and customer success professional with 4+ years of proven success in fully remote environments. Skilled in converting 30% of 600+ weekly prospects into revenue through personalized, datadriven outreach. Consistently outperformed quarterly sales targets by 15% and maintained a 90% client retention rate through proactive support and relationship management. Proficient in Salesforce, HubSpot, and Zendesk, with a passion for combining technology and human connection to drive sustainable growth and customer loyalty. CORE COMPETENCIES Upselling & Cross-Selling Product Knowledge Pipeline & Forecast Management Data-driven Decision Making Client Onboarding & Retention Excellent communication skills Strong interpersonal skills Proactive and self-motivated Exceptional organisational skills PROFESSIONAL EXPERIENCE Hunter Performance (Remote) Jan 2023 - May 2025 B2B Sales Representative/Appointment Setter Identified and qualified over 150 high-potential B2B leads monthly through targeted outreach via phone, email, and LinkedIn, resulting in a 30% increase in the sales pipeline. Initiated 80+ outbound calls and personalized email sequences daily, consistently achieving a 20% response rate and booking an average of 15+ qualified meetings per week. Scheduled product demos and discovery calls that led to a 40% conversion rate from initial appointment to closed opportunity, contributing directly to quarterly revenue goals. Maintained 100% CRM accuracy by logging all prospect interactions and pipeline updates in Salesforce/HubSpot, enabling better forecasting and sales team alignment. Partnered with marketing and sales leadership to refine lead generation strategies, increasing MQL-toSQL conversion rates by 18% over two quarters. Followed up on all inbound leads within 24 hours, nurturing 25% of previously cold prospects into salesready opportunities through consistent and value-based follow-up. Exceeded KPIs for outreach and meetings set for 10 consecutive months, averaging 130% of monthly appointment-setting targets and ranked in the top 10% of the team. Provided real-time feedback on lead quality, messaging performance, and campaign insights, resulting in a 15% improvement in email engagement and targeting effectiveness. Briggs Properties (Remote) May 2021–Dec 2022 B2C Sales SupportRepresentative Converted 30% of inbound and outbound leads by clearly communicating rent-to-own program benefits and guiding over 100+ prospects monthly through the qualification process, contributing to a 22% increase in monthly closed deals. Increased platform registrations by 35% by onboarding new customers with step-by-step support, directly accelerating the sales pipeline and improving lead-to-client conversion rates. Reduced issue resolution time by 40% through empathetic, fast-paced service—boosting customer satisfaction scores and earning multiple 5-star reviews and client referrals. Maintained 100% data accuracy in CRM by recording detailed call logs, lead status, and conversion notes— improving sales forecasting and enabling data-driven decision-making for leadership. Recognized in 3 consecutive quarterly reviews for outstanding customer advocacy, initiative in solving preemptive client issues, and exceeding all service-level KPIs. Achieved a 90% client retention rate through consistent follow-up, personalized communication, and proactive problem resolution—helping reduce churn and increase lifetime customer value. Sketch & Etch, Australia (Remote) Customer Service Representative February 2016–March 2021 Acted as the first point of contact for over 60+ daily client interactions, delivering fast, personalized service that helped increase repeat business by 25% YoY. Managed end-to-end custom signage orders, contributing to the on-time delivery of 95% of projects by proactively coordinating with design and production teams. Generated over $150K in new business quotes per quarter by providing accurate, detailed cost estimates and upselling complementary signage solutions. Processed and followed up on invoices and payments with 99% accuracy, reducing billing disputes by 40% and improving cash flow. Scheduled and tracked over 200+ installations and deliveries per year, ensuring zero missed deadlines through efficient calendar and vendor coordination. Maintained a CRM database of 1,000+ client records, increasing team efficiency and enabling faster turnaround on repeat orders by 30%. Achieved an average 3-hour turnaround on design proof approvals, reducing production bottlenecks and increasing output capacity. Resolved customer complaints and product issues with a 92% satisfaction rate, coordinating reprints, reworks, or refunds while protecting client relationships. Collaborated with the sales team to identify upsell and cross-sell opportunities, contributing to a 15% increase in average order value across key accounts. Played a key role in improving the company’s Google review rating from 3.8 to 4.6 stars by delivering exceptional service and encouraging happy clients to leave feedback. NOTABLE ACHIEVEMENTS Achieved a 30% average lead-to-customer conversion rate across roles, fueling consistent revenue gains. Beat company-wide sales targets by 15% quarter over quarter ,resulting in multiple performance awards. Partnered with marketing to optimize outreach strategies, driving a 20% uplift in campaign conversions. Maintained 90% client retention by combining proactive follow-ups with rapid issue resolution. TECHNICAL PROFICIENCY Microsoft Office, Google suite, Calendly, Discord, Zendesk, Trello, Zoho, Asana, Convoso, Hubspot, Shopify, Process St., Todoist, Basecamp, Livechat. Canva, Salesforce, Nextiva. EDUCATION MSc. Management of Business Information Technology, University of Abuja. B.Sc. Business Administration, University of Abuja. INTERESTS Reading (business strategy & personal growth) Public Speaking & Networking Fitness & Entertainment REFEREES On Request