Cesar Ramirez
Los Angeles
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eCommerce Manager
linkedin.com/in/cesar-ramirez-
SUMMARY
Results-oriented Senior eCommerce Business Development Manager with over 15 years of experience, including 10+ years in business
development and partnerships within tech and media sectors. Demonstrates entrepreneurial acumen and leadership in solving first-of-kind
problems and thriving in fast-paced, ambiguous environments. Expertise in strategic areas such as ramping up strategic direction, product
partnerships, and corporate development. Proven record of managing complex partners at senior executive levels, leveraging strong analytical
skills and strategic acumen. Passionate about utilizing data-driven insights and hands-on execution abilities to enhance customer engagement and
maximize profitability in retail, food, and grocery industries. Recognized for outstanding performance, including Honorable Mentions for Sales
Excellence at Amazon and a President’s Award at AVChem. Adaptability and strong interpersonal skills are key strengths, enabling effective
strategic account management and executional excellence in dynamic settings. Experienced in navigating fast-paced, ambiguous environments,
with a focus on strategic decision-making and customer understanding. Committed to leveraging data analytics and performance metrics to drive
market share and profitability in eCommerce and retail marketing.
EXPERIENCE
Senior Business Development & Account Representative II (Program & Partnership Management duties), New Seller Success | Amazon
Achieved executional excellence in digital commerce by onboarding and launching the highest-grossing seller on Amazon Canada
marketplace, resulting in $5M in sales within 6 months, showcasing strategic decision-making and eCommerce planning.
Drove significant revenue growth by reinstating $4MM+ in GMS in 2023, projecting 50+% YOY growth in 2024, and surpassing 2023
sales goals by 160+% YTD, demonstrating strong analytical skills and performance metrics.
Spearheaded fraud prevention initiatives, reducing blocked seller rates by 72 bps -) and projecting $8MM GMS recovery
through SRS tool integration, emphasizing adaptability and perseverance.
Enhanced seller performance across portfolio, with 95+% of accounts experiencing increased sales and customer engagement, highlighting
accountability and strong interpersonal skills.
Optimized operations by creating data aggregator tools, saving 30 minutes per inquiry for the Canada SPRS team, linking to eCommerce
planning and content implementation.
Built and maintained relationships with senior executives, supporting US to CA, Canada in-country, US SAS core, and Latino seller
success teams, demonstrating customer understanding and strategic account management.
Recognized for excellence with three Honorable Mentions for the Sales Excellence Award and a nomination for the Stanley Cup leadership
award, showcasing executional excellence.
Championed Weekly Business Reviews (WBR) as a team leader and scaled training programs on NARF and Turismo tools, emphasizing
leadership in a fast-paced and ambiguous environment.
Supported the Amazon Small Business Academy, contributing to seller education and growth initiatives, demonstrating strong interpersonal
skills and adaptability.
Sales & Business Development Leader (Consultant) | Drain Sensei Inc.
05/2021 to 01/2022
Advised on B2B and B2C sales development opportunities
Led penetration in an undeveloped territory covering California, Arizona, Texas, and Georgia
Trained a call center team on sales techniques
Reviewed performance and customer service metrics
Conducted interviews and one-on-one coaching
Nurtured relationships with executive-level clients
Led online and face-to-face product demos
Achieved 55% of annual sales quota within 3 months
Drove revenue increase by upselling extended warranty to 70+% clients
Exceeded customer satisfaction level
Led strategic business planning by analyzing competitor and client data
Doubled the number of leads generated per week
Generated $70K in revenue by selling 10,000 units of a new product in Q3 2021
Senior Territory Development Manager | Pace, Inc.
04/2019 to 04/2020
Promoted from: Territory Development & Key Account Manager
Grew market share and enhanced brand footprint across Arizona, Nevada, and California
Secured 30 new accounts
Led an outside sales team
Imparted product knowledge
Represented the brand at tradeshows
Performed market, SWOT, and competitor analyses
Provided product training and demonstrations
Secured $3.5M in sales – 70% of total revenue for 2 new product lines
Achieved 50+% above the annual sales quota
Renewed 52 accounts in a year
Owned and ensured quality service delivery across 90 accounts
Analyzed sales performance using CRM
Business Development Manager | SiteOne Landscape Supply
04/2017 to 11/2018
Oversaw business development and customer success activities in Southern California
Networked and partnered with high-value executives
Pitched new products
Demonstrated product lines to stakeholders and customers
Brought in 45+ new accounts
Exceeded sales quota by 60% in the first year
Nurtured 130+ B2B accounts worth thousands of dollars
Regional Business Operations & Project Manager | AVChem | Haas Group International
03/2007 to 03/2017
Served as the face of the company
Negotiated new contracts and handled client escalations
Spearheaded business development at 12 international and US-based offices
Nurtured 20 accounts in a mission-critical industry
Conducted cost, schedule, and risk analyses
Generated $4M in revenue
Consistently achieved sales and account growth goals for 5 years
Received the President’s Award in 2013
Retained a multimillion-dollar Fortune 500 account for 4 years
Oversaw inside sales and upselling activities
Saved $2.5M in costs through efficient product handling
Analyzed time- and cost-bound KPIs
Helped the company receive the Service and Supplier of the Year Award for 3 consecutive years
EDUCATION
Bachelor of Science (BS) in Business – Management | University of Phoenix
Studied various aspects of business management including finance, organizational behavior, marketing, and strategic planning. Developed
strategic planning and leadership skills essential for driving business growth and managing complex partnerships, aligning with the demands of a
Business Development Manager role.
SKILLS
Customer Success Management
Business Networking
Collaborative Work Culture Building
Inside & Outside Sales
Leadership & Strategic Decision-Making
Strategy Planning & Data Analytics