Cassandra Wilson
Creative Copywriter- –-Personal: www.whynot3.com/cassandra-wilson Portfolio: https://talent.hubstaff.com/profiles/cassandra-wilson
Progressive and creative copywriter with an impeccable ability to adapt to different brand styles and company
personas. Formal psychology training gives me an above average ability to understand customers’ emotions.
EXPERIENCE
In-House Copywriter: Freeman Capital, LLC. (Greensboro, NC), 2016 – present
Head copywriter on staff for a financial management company in their launch phase.
Hired to consistently produce internal and external documents including landing pages,
emails, campaign pages, and various content requests. Produces spot-on content with
minimal direction. Expert at participating a client’s needs.
Resident Copywriter: Why Not 3 (Amsterdam, NT), 2015 – present
Assisted in content creation leading up to the honour of speaking at a TEDx event.
Created various types of web content. In charge of copywriting, copy editing, copy
consulting, social media management, and blog writing. Created a homepage with an 8%
conversion rate, above this industry’s average.
Resident Copywriter & Consultant: Enovations Designs (Clarington, ON), 2015 –
present
Developed web content for a digital creative agency. In charge of headline creation,
website content, and SEO content writing. Increased brand clarity and style through
updated slogans and websites.
EDUCATION
Redeemer University College: Clinical Psychology, B.A. 2013 – present
Studies psychology with a clinical focus. Undergraduate thesis accepted into prestigious
CPA conference. Relevant coursework aided in excellent understanding of human
personality, written and verbal communication, conference skills, team building, and
conflict resolution.
Brock University: Kinesiology, B.Kin,-
Expanded knowledge base with one year of kinesiology studies.
PROJECTS
Why Not 3 Company Launch:-
Oversaw the content leading up to the launch of the company. Continually oversees
content creation and promotional content creation during new product launches. Retained
by client when company launch succeeded.
Freeman Capital Pilot Launch:-
Became an integral team member during the launch phase of this company (currently
ongoing). Displayed a proactive attitude and immense responsibility as the only writer on
staff. Retained by client full time after initial deliverables exceeded client expectations.
SKILLS
Software: Highly proficient in Microsoft Suite, Asana, and Basecamp. Working
knowledge of Hootsuite, Wordpress, and Mailchimp.
Tactical Skills: Excellent communication skills, trustworthy, determined, overachieving,
high self-efficacy, able to efficiently communicate to all people regardless of varying
demographics.
