Cassandra Wilson

My writing is based on three simple concepts: creativity, realism, and integrity. Cookie-cutter copywriting may look fine at first glance, but over time readers will get bored with the same-old stuff. Think about how many emails, ads, and videos you’re exposed to that seem to follow the same procedure over and over and over. BLAH. You’re bored and so is everyone else.

I try to write like I’m talking to my audience. You’re a person and you know when the person writing isn’t being genuine. It’s not cool. While it may work for pushy sales pages, it doesn’t work for much else.

Since copywriting is not a regulated profession, integrity seems to fall out of people, grow a pair of wings, and fly far, far away. I like to think my integrity hasn’t grown a pair of wings. Creative, realistic copywriting is kind of a lost art. Writing is truly my passion, so I work tirelessly to make sure my writing actually lives up to the hype.

I’m constantly improving, checking on my conversion rates, and not nickel and diming my clients for every little edit and adjustment.

To be honest, more of my job as a copywriter than I’d like to admit is teaching baby boomers how to relate to millennials. My advice is usually that a 70 year-old shouldn’t be the creative director for a product meant for teenagers, but hey, what do I know?

Not gonna lie, I spend an ungodly amount of time on social media. Lucky for my clients, I’m usually ahead of viral trends before everyone else – just ask my friends. Someone’s gotta teach people what a meme is, why people watch hours of Vines, and the confusing realm of young-adult linguistics.

Let me write the content for your social media ads and posts! Seriously! I'm 100% not trying to bash anyone, but many social media managers are JUST THAT. Managers. Hire a copywriter to write and a manager to manage. Specifically, hire a copywriter like me to write your social media posts (it's like my lifeblood).