Carrie Tang

Carrie Tang Content Writer Profile Details - +100 tech brands. Expert at crafting digital experiences that convert, without compromising on brand soul. A strategic storyteller skilled in simplifying complex topics into clear persuasive narratives. Passionate about developing scroll-proof copy that gets tech brands noticed, ensures audience resonance, and sparks meaningful growth. - Results-driven Content Writer with ten years of experience supporting Employment History Content Writer at ResourceiT March 2015 – present - Craft award-winning copy for tech leaders such as Microsoft, Vodafone, AWS, and more • Develop conversion-focused content that fuels demand generation • Boost brand visibility and audience engagement through compelling copy Collaborate with project managers, designers, and clients to develop cohesive content for multi-channel campaigns • Articulate unique value propositions aligned with Microsoft’s go-tomarket strategy • Adapt complex technical product information into clear, persuasive messaging • Tailor copy to diverse audiences, platforms, and industry verticals Skills Brand voice development Copywriting Content management Content strategy Cross-team collaboration Editing & proofreading Data analytics Research synthesis SEO optimisation Storytelling Content Writer at Kingston Technology January 2021– March 2025 - Spearheaded demand through the creation of thought leadership eBooks and case studies • Positioned Kingston as a trusted authority in memory and storage solutions • Translated technical ideas into clear, accessible narratives • Educated readers and drove informed purchasing decisions • Worked with subject matter experts to craft eBooks aligned with industry trends • Strengthened brand messaging and credibility through compelling storytelling • Produced cornerstone assets for digital campaigns to support sales enablement • Created concise, journalistic-style content that inspires curiosity Senior Content Writer at Robovision December 2024 – March 2025 - Increased web traffic by 45% in three months through SEOoptimised content • Positioned Robovision as vision AI industry experts through thought leadership content • Ensured high-ranking content quality with SEO tools and best practices, analytics, and metric-driven copy creation • Drove lead generation via email campaigns, landing pages, social ads, and blogs • Simplified complex AI topics for non-technical decision-makers • Shared expertise on content strategies and best practices to support functional teams in drafting their own content Thought leadership Content Specialties Blogs Case studies eBooks Email campaigns Infographics & iPDFs Landing pages Newsletters Sales decks & battlecards Social posts & ads Value propositions Websites White papers SaaS Content Writer at Humanitec Tech Expertise - Simplified complex software development topics for success stories, research reports, thought leadership content, and white papers • Established industry authority in the internal developer platform space • Interviewed software engineers and business leaders, turning insights into narratives • Identified trending topics on platform engineering and DevOps best practices to create gated assets • Increased market awareness and category leadership through strategic content • Developed writing style guidelines to define brand voice and ensure consistency • Collaborated with engineers to ensure accuracy and relevance • Proofread and polished technical documentation including tutorials and guides AI & ML January 2023 – June 2024 eCommerce SaaS Copywriter at AMAZD.co April 2021 – December 2021 - Developed brand voice guidelines to support company launch • Improved mobile app user journeys via push notifications, widget flow, and system message UX copy • Collaborated with product managers and designers to refine UX and wireframes • Boosted organic web traffic via product launch emails, blogs, web copy, landing pages, and FAQs FinTech SaaS Copywriter at Moss March 2020 – October 2020 - Created brand voice guidelines to ensure consistency and support brand launch • Improved mobile app user journeys via push notifications, registration, and new card product launch UX copy • Collaborated with product managers and designers to refine wireframes and enhance UX • Increased organic web traffic and brand awareness through product launch emails, blogs, landing pages, and social content DevOps & automation Cloud computing Communication Computer peripherals Cybersecurity Data & analytics Networking & infrastructure Robotics & IoT SaaS Storage Software development Tool Proficiency CMS: WordPress, Craft, Wix Comms: Slack, Teams, Google Meet, Zoom Design: Figma, Adobe Photoshop, Lightroom, Acrobat Marketing Communications Manager EMEA at Groupon July 2015 – December 2019 Productivity: MS Office Suite, Notion, Confluence, Grammarly, ChatGPT, Gemini • Led website refresh and content strategy (blog, newsletters, webinars), resulting in +200% monthly unique visitors, +284% SEO traffic, +60% inbound conversions, +206% return visits, and a 91% bounce rate reduction • Created and delivered marketing strategy for 14 European countries • Developed sales materials including pitch decks, infographics, flyers, and case studies for one of the fastest-growing start-ups in history SEO / Analytics: Google Trends, Google Analytics, Ahrefs - Promoted through four roles: B2C eCommerce Copywriter, Editor, B2B Copywriter, and Marketing Communications Manager EMEA Task Management: Miro, Jira, Asana Education The University of Reading | BA (Hons) English: 2:1 Interests Beyond writing, photography is my passion. Since 2012 I've made it part of my freelance career, feel free to view my portfolio www.carrietang.com. I'm also fuelled by live music, travel, snowboarding, and yoga. And I'm proud to be a volunteer mission photographer for a life-changing charity called Project Harar — see my LinkedIn Volunteer Experience section for more details.