Carrie Tang

I’m a results-driven Content Writer with ten years of experience supporting +100 tech brands. I get a buzz from connecting brands with the right customers. My passion is crafting and refining copy that inspires action and drives customer spend. And I bring an adaptable, versatile approach to copywriting that resonates across audiences, channels, and cultures.

I’m an expert at crafting digital experiences that convert, without compromising on brand soul. As a strategic storyteller, I’m skilled in simplifying complex topics into clear persuasive narratives. And I’m obsessed with developing scroll-proof copy that gets tech brands noticed, ensures audience resonance, and sparks meaningful growth.

With a customer-obsessed mindset, I specialise in conveying the human side of tech. Over the last 15 years, I've done this for multiple sectors within the tech landscape. Industries include travel, fintech, retail, logistics, healthcare, education, and just about everything in between. And I’ve partnered with some incredible brands, from global eCommerce giants to most recently, a cutting-edge vision AI company that's shaking things up in the automation space.

I’ve also written several winning entries for the CRN Channel Awards and the Microsoft Partner of the Year Awards. In doing so, I've been able to showcase the outstanding work of my clients and help them gain the recognition they deserve.

With impeccable grammar, concise expression, and a flair for standout storytelling, I ensure every line ladders up to clear goals. I iterate quickly from drafts to finals. I thrive in fully remote, asynchronous team settings. And I’m a proactive communicator able to collaborate with project managers, designers, and stakeholders to ensure copy meets brand standards and ships on deadline.

I love cross-team collaboration and believe this is key to creating impactful content. For example, I’ve worked with engineering teams to gather and distill technical insights into accessible content for blogs, guides, tutorials, product updates, and more. I’ve also enjoyed interviewing external partners to create case studies. From an SEO perspective, I’ve optimised copy using SEO tools and best practice which for a recent client, boosted web traffic by 45% in just three months. 

Outside of writing, photography is my passion. I love capturing journalistic-style images that evoke emotion and tell a story. Career highlights include working as a mission photographer for a life-changing charity in Ethiopia, and having my work published across the London Underground for a large PR campaign.