Qualifications Overview of
Carolyn Flores
Content Writer & Content Marketing Specialist
SEO • Blog Writing • Storytelling • Audience-Focused Content
www.islandermomlife.com
CAROLYN FLORES
Content Writer & Content Marketing Specialist
CORE SKILLS
Cebu, Philippines
LinkedIn
Content Writer & Content Marketing Specialist with a strong
Content & Marketing
foundation in hospitality, sales, and psychology, offering a
unique understanding of audience behavior and customer
SEO Content Writing & Blogging
engagement. Experienced in creating SEO-driven blog
Content Strategy & Editorial Planning
content, strategic brand storytelling, and value-focused digital
On-Page SEO & Keyword Research
(Foundational)
content that builds trust and strengthens online presence.
Skilled in content strategy, editorial planning, WordPress
Social Media Content Creation &
website management, and social media content development.
Scheduling
Combines creativity with structure, using audience insight and
Email Content & Audience
practical marketing strategy to produce clear, engaging
Communication
Brand Storytelling & Audience
Engagement
Tools & Platforms
WordPress (Content Publishing &
Management)
Elementor Page Builder
content that supports brand growth and meaningful audience
connection.
PROFESSIONAL EXPERIENCE
CONTENT & CONTENT MARKETING
SPECIALIST (FOUNDER)
www.islandermomlife.com
Nov 2023 - present
Canva
Basic Analytics (Instagram Insights,
Website Traffic Monitoring)
Google Workspace (Docs, Sheets,
Drive)
Asana (Content Planning & Task
Management)
Business & Communication
Audience-Centered Messaging
Customer & Guest Experience
Communication
Relationship Building
Sales & Customer Engagement
Cross-Functional Collaboration
Designed, built, and manage a WordPress website
using Elementor, creating a cohesive, user-friendly
brand experience
Research, write, and publish SEO-optimized blog
content focused on motherhood, wellness, and
personal growth
Plan and execute content strategies aligned with
audience needs, including blog topics, headlines,
captions, and keyword-informed content
Create branded digital assets such as ebooks,
downloadable resources, and social media graphics
using Canva
Develop and maintain content calendars to ensure
consistent publishing across blog, social media, and
email content
Apply foundational SEO practices (keyword
placement, content structuring, internal linking) to
improve search visibility
Produce original photography and short-form visual
content to support the website, Pinterest, and social
media engagement
PROPERTY MANAGER & DIGITAL
CONTENT LEAD
EDUCATION
University of San Carlos
Cebu, Philippines
Bachelor of Science in
Psychology-
MEMBERSHIPS
Toastmasters International
Ayala Toastmasters Club,
Cebu Chapter
2015
AWARDS
Brilliant Host of the Month
Jako Doma Beachfront Cabana
June 2025 - present
Manage Booking.com and Airbnb platforms, brand
messaging, and social media presence
Create and publish content to support guest
engagement and brand visibility
Handle guest communications, inquiries, and
booking-related messaging
Support marketing initiatives to increase awareness
and bookings
Oversee operations, including staff management
and inventory
FOUNDER & BUSINESS OPERATIONS
MANAGER
Sweet Caroline
between-
Founded and managed a customer-focused food
and beverage business
Oversaw operations, including hiring, training,
scheduling, and performance management
Managed inventory, supplier relationships, pricing,
and product development
Implemented marketing and promotional strategies
to support business growth
Directed overall business performance, including
sales, customer service, and profitability
Marriott International, March 2015
ACCOUNT EXECUTIVE & SALES
MANAGER
Five Years Service Awardee
Cebu City Marriott Hotel Cebu
Marriott International, June 2014
Gold Key Awardee
Marriott International, July 2013
Spirit to Serve Awardee
Marriott International,-
-
Developed and executed sales plans to achieve
revenue targets across assigned markets and
industries
Led and supported the sales team through client
calls, presentations, and deal closures
Managed and optimized participation across
multiple sales channels, including corporate sales,
event bookings, and electronic lead platforms
Built and maintained long-term, value-based
relationships with key clients and partners
Collaborated closely with the General Manager to
update and implement sales strategies
Contributed to monthly sales strategy meetings and
performance reviews
Coordinated with operations and banquet teams to
ensure seamless execution of meetings and events
SELF-LED PROFESSIONAL
DEVELOPMENT
SOFT SKILLS TRAINING
E-commerce and Marketing Course
Rad Group, Pouya Eti - Digital Marketing Expert, Udemy,
Sales and Service Foundations
Marriott International
September 20-22, 2010
Manila, Philippines
September 14, 2023
Status: 51 hours, Completed
Gained foundational knowledge of digital marketing
across Facebook, Instagram, and Pinterest
Learned content creation and audience engagement
strategies
In Motion Training for Supervisors
Applied skills through managing a personal blog website
Marriott International
The Strategy of Content Marketing
July 8, 2011 – November 25, 2011
University of California, Davis, Sonia Simone - Chief Content
Cebu, Philippines
Officer, Rainmaker Digital, LLC, Coursera, February 8, 2024
Status: Intermediate, Completed
Built expertise in content marketing, strategy, and
Effective Presentations Training
audience-focused content creation
Marriott International
Learned to distinguish content marketing from
March 27, 2015
copywriting and use frameworks for engagement
Manila, Philippines
Applied strategies to plan and manage content calendars
The Complete Copywriting Course: Write to Sell
Like a Pro
Codestars, Tamsin Henderson - Professional Copywriter,
Udemy, September 20, 2023
Status: 3 hours, Completed
Learned fundamentals of persuasive copywriting and
headline creation
REFERENCES
Available upon request.
Explored emotion-driven messaging to engage readers
and emphasize benefits
Canva Box of Tricks: Unleash Unlimited Design
Potential
PixelHaze Academy, Elwyn Davies, Udemy, November 1, 2023
Status: 8 hours, Completed
Developed skills in creating visually appealing designs
using Canva
Applied principles of color, typography, and layout for
clear, professional visuals
