CAROLYN K. FLORES
OBJECTIVE
To work in an organization that will enable me to maximize my sales, business
development, marketing, operations, and interpersonal skills to increase the
organization's revenue, market share, and visibility in the industry.
--linkedin.com/in/carol-flores-9421b937
Cebu, Philippines
HARD SKILLS
Client Engagement
Conflict Management
Contract Negotiation
Closing Skills
Prospecting
ABOUT ME
Experienced Hotelier and a Bachelor of Science in Psychology Graduate with
over 10 years of background in Sales and Marketing, People Management, and
2 years in Human Resources. Employs strong leadership, excellent customer
service, and communication skills through years of professional experience in the
service industry. As a continuous learner, I like reading educational books and
taking online courses. I successfully completed the E-commerce, Marketing, and
Copywriting Course training on Udemy with ongoing Affiliate Marketing and
Canva training.
WORK EXPERIENCE
December 2016 - present
Sweet Caroline Confections
Business Owner
SOFT SKILLS
Managing employees, including hiring new workers and reviewing their
performance.
Hospitality
Active Listening
Collaboration
Time Management
Critical Thinking
Storytelling
In charge of researching new products or ingredients to develop new
recipes or improve existing ones.
Scheduling shifts for employees according to work requirements and
business needs
Meeting with suppliers to discuss pricing or new product development
opportunities
Keeping abreast of industry trends to ensure that products are
appealing to customers
Maintaining inventory levels of all ingredients and products
Training employees on bakery procedures, equipment usage, food safety
practices, and other aspects of their position
Reviewing sales records and making adjustments to product prices as
needed
Working with marketing staff to develop promotions and advertising
strategies that will increase sales
In charge of overall operations, including P&L (Profit and Loss), Sales,
Marketing, and customer service.
LANGUAGE
English
Filipino
EDUCATION
Bachelor of Science in Psychology
University of San Carlos-
AWARDS
Brilliant Host of the Month
Marriott International, March 2015
Five Years Service Awardee
Marriott International, June 2014
June 22, 2009 – December 31, 2015
Cebu City Marriott Hotel Cebu City, Philippines
Sales Manager
Develop sales plans and ensure that all team members maintain and
develop customers in the area or industry they are responsible for
according to the plan, understanding customer needs through
telephone sales, sales calls, and other forms, and achieving sales.
Evaluate and drive the hotel’s participation in the various sales
channels, Market Sales, Event Booking Center, electronic lead
channels, etc.
Participates in sales calls with sales team members to acquire new
business and/or close on business.
Leads on-property sales functions to build long-term, value-based
customer relationships that enable the achievement of hotel sales
objectives.
Updating and owning the sales strategy & and sales plan with the
General Manager.
Attending and contributing to the monthly sales strategy meeting
Organize regular meetings to ensure effective communication
between the Sales team and the hotel Operations team, assisting the
Banquet Sales department or Operations department in following up
Gold Key Awardee
Marriott International, July 2013
Spirit to Serve Awardee
Marriott International,-
Service Awardee
Saint Alphonsus Catholic School 2003
With Honors
Saint Alphonsus Catholic School-
PROFESSIONAL
MEMBERSHIP
on events during the banquet or meeting.
Maintaining zero complaints from the booker.
Performs other duties that may be assigned from time to time.
April 13, 2009 – June 19, 2009
SM Department Store, LTBG Management Corporation
Selling Supervisor
Supervises outright and consignor employees, ensuring they adhere to
company rules and regulations.
Monitors attendance and prepares monthly scheduling for each
employee.
Issues violation report to employees and report to the Human
Resource Manager for action, if any.
Monitors the availability of every merchandise in the selling area and
merchandise promotions.
Monitors monthly sales targets, making sure to disseminate the
information to employees to help achieve the department sales
quota.
Motivate the team before the store opening to improve their
productivity through mentoring and coaching.
Ayala Toastmasters Club, Cebu Chapter
August 13, 2007 – April 10, 2009
NCR Cebu Development Center Inc.
2015
Human Resource Administrator
Toastmasters International
• Facilitates processing of statutory and company benefits.
• Facilitates placement and company orientation for new hires.
• Facilitates employee regularisation and resignation/termination.
• 201 File Maintenance.
• Conducts Employee Verification.
• Organises Company activities for employee retention.
TRAININGS
WORKSHOPS FACILITATED
Current Trends and Techniques in Sales
and Marketing in the Hospitality Industry
Guest Speaker
February 11, 2013
College of Hotel and Restaurant
Management, University of Cebu
Protocol and Business Etiquette
Guest Speaker
October 4, 2010 & October 1, 2011
Philippine Air Force Headquarters,
2nd Air Division
Sales and Service Foundations Class
Marriott International
September 20-22, 2010, Manila Philippines
By: Michael Hills, Director of Sales and Marketing Training,
International Lodging Sales
In Motion Training for Supervisors
Marriott International
July 8, 2011 – November 25, 2011, Cebu, Philippines
By: Mr. Diosdado Codoy, Director of Human Resources
Effective Presentations Training
Marriott International
March 27, 2015, Manila, Philippines
By: Veronique Soutint Petersen, Director BMSC Training Asia
Pacific
PROFESSIONAL DEVELOPMENT
CERTIFICATIONS
Introduction to Basic Cooking and
Baking Skills
Center for Asian Culinary Arts
April - June 2015
Learned Basic Cooking and Baking
skills that I applied when I put up my
Food Stall and Online Business
PROFESSIONAL DEVELOPMENT
PENDING COURSES:
Beginner Affiliate Marketing to Start
in 1 Day
Alex Genadinik, Udemy
Status: Ongoing
Canva Box of Tricks: Unleash
Unlimited Design Potential
Elwyn Davies, Udemy
Status: Pending
Taming Google Workspace (G Suite)
An Administrator Guide
Paul Ogier, Udemy
Status: Pending
E-commerce and Marketing course: Agency, Marketer,
Affiliate
Rad Group, Pouya Eti - Digital Marketing Expert, Udemy,
September 14, 2023
Status: 51 hours, Completed
Learned about Facebook, Instagram, Pinterest, and
YouTube Marketing, how to rank higher on social media
platforms, and how to gain customers' attention.
Developed an understanding of Content Creation,
Advertisement, Connector, and Email Marketing.
Encountered Marketing Cognitive Biases that can be
used to improve sales and persuade customers.
Developed (beginner) skills in creating a website for an
online business.
The Complete Copywriting Course: Write to Sell Like a Pro
Codestars, Tamsin Henderson - Professional Copywriter from
Cambridge, England, Udemy, September 20, 2023
Status: 3 hours, Completed
Learned how to write compelling copy on different
platforms through the use of powerful words.
Understood the importance of using emotions to motivate
the reader and the use of benefits instead of features.
Discovered the different formulas to write effective sales
copies and grow your business.
Learned how to write effective headlines and web
copies.