Carla Antonioli

CARLA TERESA ANTONIOLI PRADO PROFESSIONAL PROFILE Marketing manager with 12 years of international experience in research, consumer behavior, market intelligence, strategic planning, data analysis, social media, Inbound Marketing, SEO, media and e-commerce. PROFESSIONAL EXPERIENCE Faculta – Mexico City, Mexico Marketing Manager August 2018- Present • Responsible for the company’s marketing strategy • Hubspot strategy implementation • Creation of PR strategy • Creation & Implementation of CRM & Ecommerce strategy Kaloni- Mexico City, Mexico Marketing Manager September 2018- July 2018 • • • • • Responsible for the company's marketing strategy Optimized the media plan to reduce cost in 25% Implementation of PR strategy Implementation of e-commerce strategy to increase sales in 20% in 6 months Implementation of trade strategy to increase sales in points of sales in 20% Lenovo- Mexico City, Mexico Strategic Brand Planner October 2017-September 2018 • • • • Responsible for the company's national marketing and e-commerce strategy for all products and divisions Achieved 30% savings and optimization of media strategies in 6 months. Implementation of new trade strategy with Motorola Mexico to increase sales in 25% Increased by 120% in sales in e-commerce in a period of 6 months Headways Media- Mexico City , Mexico Senior Digital Consultant February 2016-September 2017 • • • • Diagnostic , research, consulting , planning, inbound marketing and implementation of digital strategies of various multinational brands such as Pepsico & Cinemex. Reduced operating times by 30% in 4 months thanks to the development of social playbooks. Optimized from 12 to 8 weeks the diagnostic development, implementation and execution times Trained regional team in digital topics Reckitt Benckiser – Mexico City, Mexico Digital & Media Manager January - December 2015 • • • Manager of mass and digital media strategy of the company Reduced the operating times and processes by 50% in 4 months thanks to the creation of an operative model Increased sales by 10% in 3 months thanks to the implementation of the Trade strategy electronic company in conjunction with the sales area. Wunderman Mexico City, Mexico – Lima, Peru Research & Insights Director September 2013 – December 2014 • Discovery, analysis and trend hunting for the development of the strategic framework for marketing and advertising campaigns of various clients. • • Developed Intelligence marketing product development in order to increase area revenues by 30%. Created a library with relevant information on the various behavior targets of to reduce delivery times by 50%. Metrics Director October 2012 – September 2013 • • Leader of the analysis and measurement of results from digital campaigns and the establishment of KPI’s. Reporting and Monitorization of several brands Senior Analyst / Head of area February 2010 – September 2012 • • • • Research and reporting for various clients Measured the result of campaigns Strategic planning for campaigns execution Developed digital marketing intelligence products with revenues of USD 100,000 per year. Apoyo Publicaciones - Lima, Peru Assistant December 2008 – December 2009 • • Implementation and development of strategy for digital channels of Semana Economica. Revenue of over 200,000 USD in Advertising through digital channels. ADEX Exporters Association- Lima, Peru Analyst April 2006 – December 2008 • • • Coordination and execution of the AL-INVEST III of the European Commission. Support ADEX with information and research on international trade issues. Increased fundraising by 200% for the AL-INVEST III program. TEACHING EXPERIENCE IAB México • Consumer Behavior • Digital Strategy • Measurement of campaigns Institute of e- Marketing of Mexico • Digital strategies • Media strategies • Inbound Marketing /SEO strategies University of San Martin de Porres • Media Strategies • Social media Universidad del Pacifico • Social Networks in the Digital Marketing Seminar • Social networks focused on the investigation of new trends, (KPIs) and strategy planning. PROJECTS: • Blogger on www.carlaantonioli.com – Writing of articles of several digital topics • Mentoring and guide on digital strategies for SMes ACADEMIC QUALIFICATION • 2019: Change Manager Practitioner by PROSCI •-: Global MBA Online from Universitat de Barcelona • 2016: Certified Instructor Basic & Advanced DNA Instructor from ThetaHealing Institute of Knowledge - THInK® •- Marketing Diploma from Instituto Tecnologico de Monterrey. •- Master’s degree in E-Commerce and Digital Marketing from ISECOM •- Bachelor’s degree in Economics from the Universidad del Pacifico. SKILLS • Office at advance level. • Visual Basic, Eviews and Stata at intermediate level. • Inbound Marketing certified • Efficient Use of Internet. (Emailing, Browsing & Searching etc.) • Well Conversant in Communication, Coordination with Analytical & Interpersonal Skills • Experience leading international team work • Performance, Research, Monitoring and Intelligence digital tools & kpis. • Spoken Languages: English & Spanish LANGUAJES • Spanish (Native) • English (Fluent) • Portuguese (Intermediate)