Marketing manager with 12 years of international experience in research, consumer behavior, trendhunting , market intelligence, strategic planning , data analysis, social media, media, brand monitoring and e-commerce.
Proficiency on topics like: Insights & marketing research, SEO, strategic planning, measurement & performance of digital campaigns, media and profit analysis. With extensive knowledge and use of Google Analytics and Adwords, Google trends, Radian6, Sysomos, Facebook Insights, Socialbakers, etc.
Bachelor in Economics, Marketing Diploma from TEC de Monterrey and MBA from Universitat de Barcelona. Also certified as Change Manager Practitioner by PROSCI and Inbound Marketing by Hubspot.