Camille Lawrence
Objective:
To obtain a consulting position which would allow me to utilize my broad range of real estate, operations
and marketing experience, as well as maximize my management and leadership skills, resulting in effective
and cost-efficient operations.
Profile:
Seasoned General Manager/Marketing Director with extensive knowledge of effective building operations
and management. Vast experience relating to OPEX and CAPEX budgeting, marketing, forming and
fostering relationships with key stakeholders, developing and motivating staff and developing excellent
tenant relations. My professionalism and solid work ethic, combined with superior customer service skills,
ensure client satisfaction. Above-average oral and written communication skills and the ability to work
within tight deadlines and high-pressure situations are additional strengths.
Professional Experience:
Centrecorp Management Services Ltd., Brantford, ON
October 2015 to Present
General Manager/Marketing Director/Lynden Park Mall, Fairview Crossing and London
Portfolio
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Manage portfolio of five retail shopping centres in the Brantford and London area, totalling
approximately 719,752 square feet; portfolio includes one enclosed shopping centre totalling
380,000 square feet with plans to expand and redevelop; three strip centres and an additional
outdoor centre under Development
Manage and lead a team of thirty staff including Operations Manager, Management Office staff,
Housekeeping and Security
Review and approve all OPEX and CAPEX budgets prior to sending to key stakeholders for final
approval
Review and approve all CAPEX jobs at the site level and obtain Senior Vice President and
Landlord final approval
Create and implement operating budgets for properties under development which are transitioning
to fully operational, income producing properties
Ensure all property management duties outlined in the management agreement are executed in a
timely, efficient and diligent manner
Prepare and distribute monthly and quarterly reports to key stakeholders
Prepare and present an annual presentation pertaining to the performance of the properties for key
stakeholders
Analyse financial statements and provide variance explanations on a monthly and quarterly basis
to key stakeholders as well as monitor and rectify any unfavourable variances between actuals and
budgeted figures, to ensure that the properties are in a positive net income position at year end
Communicate with the key stakeholders on a regular basis regarding the performance of the
properties, tenants, and any industry news that may positively or negatively impact their
investment
Manage and oversee the transition of recently acquired properties
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Review and assess portfolio assets to identify key areas of improvement; develop and implement
plans to increase revenues or apply cost-saving strategies to yield maximum returns for key
stakeholders
Maintain close working relationships with fellow colleagues (Director, Lease Administration,
Senior Vice President, Specialty Leasing, Executive Vice President, Leasing and Regional
Property Manager), to share ideas and information regarding the betterment of the assets and each
department
Work closely with internal and external auditors to review actual figures in preparation for sending
out Year End notices to tenants
Review and approve all purchase orders, operational invoices, rent rolls and accruals for all
properties
Report all Bad Debts on a quarterly basis to the property accountants
Supervise and manage all third party suppliers to ensure work is being carried out as per the
agreed contract requirements and expectations
Manage preventative maintenance programs and identify appropriate repair/replacement projects
to maintain the integrity of the assets
Conduct weekly building inspections with the housekeeping supervisor; document and rectify any
outstanding operational issues or required improvements
Inform third party insurers about all property incidents pertaining to slip and falls, trip and falls
and any other incidents that may arise
Prepare and review all documentation to be provided for the annual property assessment
Review all legal documentation pertaining to CCAA’s/tenants who have filed for bankruptcy and
ensure the appropriate information is disseminated amongst the management team (i.e.: liquidation
sale guidelines)
Maintain an open-door policy for all tenants to provide feedback, ask for assistance and provide
suggestions regarding the day to day operations of the shopping centre and their retail premises
Review and approve all Specialty Leasing Agreements for the enclosed shopping centre and
ensure additional miscellaneous revenue is generated throughout the year by utilising space in the
common area
Plan and execute all marketing initiatives for the enclosed centre and ensure all events are
adhering to the mall’s brand guidelines
Prepare an annual marketing budget and marketing calendar for the enclosed centre
Liaise with a third party creative agency to create marketing collateral for each campaign during
the year
Oversee and provide direction to the third party creative agency for all social media including
Facebook, Instagram and Twitter
Create and implement new and innovative marketing ideas which will increase traffic and generate
additional revenue for each centre; where possible, highlight those achievements in industry
magazines and media, and apply for industry recognized awards in order to further elevate the
status of the properties and tenants
Develop and maintain positive working relationships with media outlets (newspaper and radio) in
the primary and secondary trade areas; issue press releases about special events and invite them to
report on stories and events at the shopping centre
Plan and execute an annual community related event which not only gives back to the community
but also fosters loyalty and positive relations between the centre and its customers
Plan and execute an annual charitable organization event and donation
Develop positive relations with the local Board of Tourism and Chamber of Commerce by
attending various events, maintaining membership and providing feedback from a business
standpoint, when required
Keep abreast of local real estate and development trends and opportunities by forming
relationships with local residential real estate agents and monitoring local media
Dream Office Management, Kitchener, ON
February 2015 to October 2015
Property Manager/Kitchener/Waterloo Portfolio (Contract Position)
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Managed portfolio of seven office buildings and one mixed use building (retail and office) in the
Kitchener/Waterloo area, totalling approximately 1,076,176 square feet
Prepared detailed annual operating and capital budgets for all buildings
Prepared monthly variance reports for review by the Senior Management team (Vice President,
Director of Operations, Regional Director), outlining the performance of each property;
commented on the current position for Year End billings to tenants and forecasted positive or
negative variance for all expense categories for Year to Date and Year End
Reported on the status of all capital projects to the Senior Management team on a monthly basis
and provided detailed updates regarding the estimated completion time and financial outlook for
each project; prepared detailed Capital Expenditure Forms for Senior Management review and
approval prior to commencing any capital work
Conducted weekly building inspections with the Operations Supervisor; documented and rectified
any outstanding operational issues or required improvements
Reviewed and approved all purchase orders, operational invoices and rent rolls for all properties,
utilising JD Edwards
Oversaw staff for all buildings (Assistant Property Manager, Property Administrator, Operations
Supervisor, Building Operators, Security, Parking, Cleaning); provided effective leadership by
fostering a team environment which included maintaining open communication as well as
coaching, mentoring and succession planning
Reviewed goals and objectives with each employee on a monthly basis to ensure individual, team
and corporate objectives were met
Executed the Tenant Visitation Program’s target of visiting 100% of the tenants over the year and
captured and reported findings as to how well we were servicing our key tenancies
Developed and maintained strong relationships with tenants by responding to their enquiries in a
timely and professional manner and addressed and rectified past outstanding operational or leasing
concerns
Prepared detailed tenant requests for abatement for Senior Management review and approval;
outlined sales and financial performance and provided best possible solutions for tenant retention
Conducted weekly AR meetings with Assistant Property Manager and Property Administrator and
ensured all rents were collected as per the company’s Collections Management guidelines;
minimized bad debts through the active follow-up of all late collections
Verified accuracy of Year End billings and issued them to tenants in accordance with the Lease
Ensured all buildings, staff and suppliers were compliant with the Health and Safety standards and
guidelines set forth by the Corporation and various levels of government; conducted risk
assessments, indoor air quality testing, mould and asbestos checks on a regular basis in
conjunction with the corporate team
Ensured vacant units were regularly checked; provided guidance to Assistant Property Manager
regarding tenant move-in or move-outs and ensured tenant’s work and landlord’s work were
completed as per the Lease Agreement
Coordinated with the Risk Department for all insurance claims; provided them with a full risk
report as well as copies of any invoices paid in regards to potential liability situations
Implemented revenue generating ideas to both enhance the property’s visibility in the marketplace
and generate additional miscellaneous revenue
Arcturus Realty Corporation, North York, ON
June 2013 to February 2015
Property Manager/Yorkgate Mall and Kingspoint Plaza
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Managed portfolio of one enclosed shopping centre totalling approximately 217,000 square feet
and one unenclosed centre of approximately 200,000 square feet
Prepared detailed annual operating budgets and reforecasts
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Proposed major capital expenditures to enhance asset value and prepared a detailed capital budget;
monitored approved projects to ensure cost efficiency and managed concurrent operational
projects from beginning to completion, ensuring all projects have been completed on time and on
budget
Prepared concise, detailed monthly reports regarding the overall performance of the properties and
commented on variance, sales, financial performance, marketing initiatives and leasing deals;
utilised MS Office, JD Edwards and ROWS (internal reporting system) to prepare detailed reports,
spreadsheets and status logs concerning the performance of the properties; prepared and submitted
Expenditure Approval Forms to the client for review and approval, for all operational projects
over $7500 and submitted required documentation to Strategic Procurement
Developed and maintained strong client relationships with owners of the centres by advising them
of best practices and strategies for increasing ROI and NOI, and provided professional advice and
best solutions regarding the day to day operations of the properties
Worked closely with Leasing and provide recommendations concerning potential tenant risks and
concerns; coordinated and implemented new leasing projects
Prepared and distributed RFP’s/RFQ’s to contractors and obtained multiple quotations for
operational work to be completed (HVAC replacement, parking lot replacement, etc.); negotiated
facilities management issues with contractors, suppliers and clients and ensure obligations and
standards outlined in the third party agreement were met and adhered to
Oversaw all staff at both properties (security, administrative, marketing, operations, cleaners);
motivated, empowered and coached staff by setting performance goals, as well as appraised
performance and administered salaries
Developed and maintained a team environment amongst management staff by utilising the internal
recognition system (Kudos program), which acknowledged efforts made by team members for a
job well-done
Ensured tenants were adhering to the operational guidelines as set forth by their Lease Agreements
and advised new and existing tenants on leasing procedures, as it related to overholds, lease
expirations, tenant allowance and requirements necessary to satisfy the guidelines outlined in
existing Lease documentation
Ensured the shopping centre and all suppliers, staff and tenants were compliant with the Health
and Safety standards and guidelines set forth by the Corporation and various levels of government;
conducted semi-annual Health and Safety audits for the properties
Coordinated and oversaw inspection of tenant units upon move-in or move-outs as well as ensured
sprinkler systems and electrical/mechanical systems in tenant units were inspected frequently for
potential hazards; provided tenants with feedback and advice regarding any deficiencies found in
their unit; conducted regular building inspections to identify any items that need to be addressed
and addressed said items in a timely manner
Reviewed and gave final approval for all marketing initiatives taking place at the properties
Morguard Investments Limited, Brampton, ON
June 2009 – October 2012
Retail Manager/Bramalea City Centre
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Managed portfolio of approximately 1.5 million square feet of office and retail space, which
consists of six cost centres (shopping centre, two office buildings, outside pads and a convenience
centre)
Managed, trained and mentored three direct reports (Receptionist, Accounts Payable Clerk and
Accounts Receivable Clerk)
Ensured tenant retention and tenant satisfaction by maintaining open and positive communication
and responding to all enquiries in a timely and professional manner
Managed tenant and landlord lease obligations and related rules and regulations as per the Lease
Advised tenants and provided feedback and support regarding any questions they had pertaining to
their Lease Agreements
Supervised preparation of monthly sales report for timeliness and accuracy; analysed sales trends
and details of reports
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Prepared monthly and quarterly reports detailing all aspects of property management, including
market trends, variance analysis, leasing activity, vacancy reports, tenant coordination, capital
projects, accounts receivable, and general property comments; also prepared annual Business Plan
for the property and developed and implemented an annual SWOT meeting for the Management
Office staff
Assisted in preparing annual budgets and reforecasts for all cost centres
Prepared, reviewed and analysed all rental abatement requests, requests for deferral and other
tenant appeals for landlord assistance and provided technical direction to staff and upper
management concerning these requests
Oversaw account receivables and worked alongside the AR Clerk to resolve outstanding issues on
tenant accounts
Worked closely with Leasing to obtain new tenants for the expansion area of the shopping centre
Reviewed and approved Marketing Department initiatives pertaining to tenant events and
activities within the shopping centre
Assisted Marketing Department with the implementation of mall décor and Grand Opening events
Communicated with and worked alongside Specialty Leasing Manager in order to implement
revenue generating programs within the shopping centre and reduce vacancies
Maintained a complete understanding of current leasing plans and attended construction meetings
on a bi-weekly basis in order maintain effective building operation, keep abreast of all
construction pertaining to the redevelopment, and ensure minimal disruption to shopping centre
customers and tenants
Stayed abreast of market environment trends, industry changes, and retail opportunities
RioCan Real Estate Investment Trust, Toronto, ON
December 2007 – June 2009
Assistant Property Manager/RioCan Yonge Eglinton Centre
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Independently managed Sunnybrook Plaza (Bayview and Eglinton)
Managed, trained and mentored direct report (Administrative Assistant)
Liaised with various departments within RioCan (Leasing, Marketing, Accounting, Maintenance,
Security) in order to resolve tenant issues
Maintained contractor/third party supplier relations
Reviewed operating statements and variance reports
Oversaw financial management (rent collection, budgeting, recovery analysis, accounts payable
and accounts receivable)
RioCan Real Estate Investment Trust, Toronto, ON
August 2006 – December 2007
Assistant Property Manager/Property Administrator/Lawrence Square Shopping Centre
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Maintained a 0% monthly rental A/R for the 680,000 square foot property
Handled all tenant and customer concerns/inquiries by following company guidelines, procedures
and policies, as well as referring to the Agreements to Lease to ensure accurate information was
considered in response
Collected all tenant rent cheques, posted and applied money to tenant’s accounts using JD
Edwards
Collected all sales information and posted in JD Edwards
Invoiced tenants for percentage rent and collected monies owing
Processed supplier invoices, entered into JD Edwards and prepared monthly tenant invoices
Assisted Marketing company with coordination of all activities and promotions
Arranged for tenant signage as required
Dispatched Building Maintenance personnel to resolve various mechanical and electrical related
issues
Assisted with the implementation of appropriate Property Management strategies, goals,
objectives and policies to promote the successful management of the assigned property
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Built tenant relationships via communication and established trust by listening to their concerns, in
order to work with them to resolve any tenant issues
Sent out all Demand/Default letters as required and took appropriate action on/before Cure Date
Handled all incoming telephone calls
Contacted contractors for mall-related work and oversaw project until completed
Maintained relationship with Property Accountant, Leasing Agent and Security Team for the
effective management of the property
RioCan Real Estate Investment Trust, Toronto, ON
June 2004 – August 2006
Construction Assistant
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Coordinated release of Letters of Credit by liaising with Government contacts and Project
Managers/Directors
Provided administrative support to Project Managers/Directors
Maintained construction drawings, lists and files
Assisted in resolving tenant issues when Project Managers/Directors/Construction Coordinator
were out of the office
Prepared correspondence for Project Managers/Directors/Construction Coordinator and distributed
said correspondence among relevant parties
Assisted in maintenance of PSR (Project Status Report) for the Construction Department
Ordered and maintained all office supplies
Scanned and distributed documents as required
Received and distributed mail, faxes and courier packages
Education:
ICSC (International Council of Shopping Centres)
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Completion of the ICSC Certified Shopping Centre Manager designation (Management Level I
and II completed)
Seneca College
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Ongoing completion of Adult Education/Staff Training Certificate
Completion of Special Effects Make-Up Artistry Certificate (2013 Graduate, with Honours)
O’Neill Collegiate and Vocational Institute
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Completed OAC and received OSSD diploma
Additional Skills and Courses:
*AODA (Accessibility for Ontarians with Disabilities Act; Course Completed February 2019)
*CPR/First Aid Refresher Course (Course Completed April 2019)
*Navigational Coaching (Course Completed May 2011)
*Excelling as a Manager and Supervisor (Course Completed September 2010)
JD Edwards
Dropbox
Docushare
Infoworks
4D (Database)
Microsoft Office Programs
ROWS (Monthly Report System)
Synergize
Macintosh Operating System
My Complete Office
Lotus Notes
Loopnet (Commercial Real Estate Listing Service)
**References Available Upon Request**