Byron Fry

Byron Fry Address: 56 Cleveland Road, London E18 2AL, UK. Telephone: - E-mail:- ➢ ➢ ➢ ➢ LinkedIn: https://www.linkedin.com/in/byron-fry/ Citizenship: Ireland, USA, Italy 14+ years in financial services, fintech, and emerging technologies (AI, blockchain, data analytics), specializing in business development, B2B sales, strategic advisory and market expansion. Proven ability in designing and implementing business development and sales strategies, growing new client segments, entering new markets as well as facilitating international expansion of regulated and emerging technology-focused businesses. New business hunter mindset with extensive experience in leading deal teams to drive complex sales cycles and deliver on strategic projects using MEDDPICC and ABM methodologies. Extensive network across financial services C-suite, VC/PE, fintech and service providers. CAREER Interim/Fractional Advisory Ravelyn Consulting Limited London, Oct 2024 – Present • Founded independent advisory firm delivering project-based & fractional services to SME fintechs, service providers and investment promotion agencies. • Services delivered to date: o Business Development & Sales Strategy Advisory o Revenue function GAP analysis & build-out o Market & Competitor Analysis o International Expansion Planning o Partnership Strategy o UK & Ireland Market Entry & Pathfinder Services Regional Sales Director DUCO Technology London, Oct 2023 – Oct 2024 Regtech | B2B SaaS Cloud Sales | Professional Services Sales | Targeting Strategy | Value-based Consultative Selling | MEDDPICC & ABM | Data Automation | AI | Regulatory Reporting • • • Defined targeting & engagement strategy for Tier 1 asset managers, hedge funds, fund services, insurers and banks located in UK&I, Nordics and Italy using MEDDPICC and ABM frameworks. Identified and progressed new sales opportunities across banks, asset managers, fund services, market infrastructure and insurance firms. Built and progressed pipeline of over £1m, average deal size £150k. Managed sales cycles end-to-end and led deal teams, driving engagement with enterprise scale prospects. Director, Business Development & Public Affairs Fnality International London, Aug 2022 – May 2023 New Business Development | Client Onboarding | Commercialisation Strategy | Partnership Establishment | Public Affairs | Global Investment Bank Clients | Blockchain | Payments • • • • • Established & progressed new relationships across global investment banks, industry representative bodies and government institutions using MEDDPICC and ABM targeting frameworks. Client Onboarding & Relationship Management: Co-created and executed Tier 1 shareholder bank onboarding process as part of coordinated company strategy leveraging tech, legal and finance resources. Developed and managed relationships at UBS, Barclays, CIBC, BNYM, Nomura, driving strategic partnerships. Public Affairs Strategy: Created strategy & led on coordinated engagement across HM Treasury, Bank of England, EU Commission, US Government, Think Tanks & Supranational institutions. Investor Relations: Secretariat of shareholder forum designed to leverage investor’s resources across the business to accelerate & refine delivery of goals including FMID submission docs, cyber security strategy and client onboarding. Business Development Strategy: Developed and implemented Go-To-Market Strategy to ensure alignment with business plan, technology roadmap and regulatory authorisation strategy using SWOT, Porter’s 5 Forces methodologies. Conducted detailed competitor analysis and implemented findings to refine positioning and messaging. • • • • • VP, Head of Financial Services - UK IDA Ireland London, Oct 2016 – Aug 2022 Government Investment Agency | Strategic & Locational Advisory | Business Development | Global 500 Clients Created region and sector-based targeting strategies to make Ireland the No. 1 destination for Brexit-driven investments. Collaborated with UK-based financial services firms and fintechs (and Nordics during first two years) to assist them in establishing regulated subsidiaries, data analytics & visualisation teams and AML/KYC functions in Ireland. Exceeded new investment targets by 100% in 2018 and again in 2019, contributing to the UK region’s strongest ever performance within IDA. Directly responsible for winning 35+ investments and creation of 2,000+ jobs. All targets met for 2020 & 2021. Establish and manage C-suite relationships at banks, asset managers, insurers and fintechs eg Barclays, Abrdn, Legal & General, Baillie Gifford, Ardonagh Group, Paysafe, Revolut and ClearBank. Conducted deep dive company analysis to develop individual corporate engagement strategies and stakeholder mapping using ABM & MEDDPICC methodologies. Organised client marketing events (e.g. webinars, lunches, panel discussions) and delivered keynote speeches at on topics ranging across Fintech, Brexit, Regulation & Macro. Principal Account Executive – Nordics, UK & Ireland London, Dec 2015 – Sept 2016 Economic, Political and Energy Research |B2B SaaS Solutions | License Distribution | Global 500 Clients • IHS Markit Managed and grew a £2 million book of business consisting of tier 1 banking and investment management clients eg UBS and Credit Suisse with deals averaging £50k. Head of UK & Ireland Sales Macrobond Financial London & Malmo (Sweden), Sep 2010 – Nov 2015 B2B SaaS Solution & Datafeed | Charting & Analytical Software | Economic Database | License Distribution | Global 500 Clients • • • Built up the UK & Irish client base from £0 to £2.6m annual recurring revenue and 98% retention rate with deals averaging £20,000. Established London office, hired and led a sales team that hit yearly new business targets (£600k) six months ahead of schedule. Managed end-to-end sales cycle to win BNP Paribas – Macrobond’s first global enterprise sale valued at £230k. Stock Loan Specialist Dublin (Ireland), 2007 – 2008 Global Investment Bank | Trade settlement & analysis | Global 500 Clients • Ensured settlement of trades to reduce the bank's overnight exposure. EDUCATION • • • • • • MSc Economics, Lund University, Sweden BA International Politics and Economics, University College Dublin, Ireland Certificate, Fintech Programme, Said Business School, University of Oxford, United Kingdom CIMA Certificate; CGMA Candidate (Ongoing) Financial Modelling Certificate, Fitch Learning, United Kingdom Future Managers Programme, UCD Smurfit Graduate School of Business, Ireland LANGUAGES Italian, fluent German, conversational Swedish, advanced Irish, conversational Merrill Lynch