Bui Vu Minh Hieu

- BUI VU MINH HIEU - Marketing & Research Bui Vu Minh Hieu SUMMARY Give me the consumers, and I’ll decode behaviors into bold brand moves. WORK EXPERIENCE The Blue Ocean Consulting & Research Executive From 12/2024 - Present Key Clients: Government ministries and agencies, banking, fashion and FMCG and F&B. Responsibilities: Define Research Problem Captured key challenges in brand growth and consumer behavior for F&B and FMCG clients Analyzed market landscape and consumer behavior to shape research direction and hypothesis Design & Conduct Research Drafted compelling proposals that connected client needs with data-driven strategic approaches Developed market research plans using quantitative, qualitative and desk research to capture actionable insights Analyze Data & Extract Insights Analyzed and structured data using Excel to extract strategic insights that shaped product and marketing decisions Report & Present Findings Produced well-structured reports with clear narratives, key takeaways, and practical recommendations Discover how I structured the research and shaped strategic recommendations in this proposal. Impactful Results Improved product–market fit, boosting campaign engagement by 20% via targeted profiling Accelerated client decision-making by 35% via structured storytelling and actionable insights Skills Gained: Market analysis, data visualization, strategic proposal development, and insight extraction. CI Research Research Intern From 8/2024 - 11/2024 Key Clients: Leading companies in healthcare, nutrition, and pharmaceuticals. Responsibilities: Executed quantitative research to support marketing decisions in healthcare and nutrition. Coordinated with internal teams to monitor response and rejection rates, maintaining high-quality survey standards. Analyzed raw survey data to extract insights on consumer behavior and preferences using statistical methods. Impactful Results Reduced manual review time by 30% through early error detection and response rate tracking. Improved data accuracy by 25% by resolving 50+ survey input issues Skills Gained: Data Analysis, Market Research, Project Coordination, Logical thinking, Data Storytelling EDUCATION University of Economics Ho Chi Minh City - UEH Graduated of Business Statistics Bachelor Degree I GPA: 3.5/4 From 2021 - 2025 Data Analytics Proficiency: Proficient in regression, correlation, market trend analysis, hypothesis testing, and datadriven strategic recommendations. Market Research Expertise: Solid grounding in quantitative research through coursework in Market Data Analysis, Multivariate Analysis, and Quantitative Modeling for consumer insight and market segmentation. Proficiency analyst software: Experienced in SPSS, R Studio, Excel, and basic Power BI for processing, visualizing, and interpreting market data. Certification: IELTS 5.5, Google Data Analytics, Google Business Intelligence. LEADERSHIP Margroup - Student Research & Marketing Club Communication Manager From 2022 - 2023 Analyzed social media data and user behavior to evaluate campaign performance, optimize content strategy, and deliver data-driven reports supporting strategic and internal communication decisions. Skills Gained: Leadership, Creative, Writing, Communication, Teamwork, Planning, Time Management, Detail-Oriented.