Bui Vu Minh Hieu

I am Bui Vu Minh Hieu - Research Executive, with a Bachelor’s degree in Business Statistics (UEH, GPA 3.5/4) and proven experience in Market Research & Consulting across industries such as FMCG, F&B, Healthcare, Banking, and Fashion. In my current role, I design and execute both qualitative and quantitative studies to decode consumer behaviour, extract insights, and identify market opportunities. I specialise in data storytelling, transforming complex datasets into clear narratives that accelerate client decision-making by 35% and enhance product–market fit, driving campaign engagement by 20%. My technical toolkit includes SPSS, R Studio, Excel, and basic Power BI, along with expertise in regression, correlation, and hypothesis testing.

Previously, I served as Communication Manager at Margroup - UEH’s leading Marketing Club, where I developed strong leadership, creative communication, and team management skills. With a guiding principle of “Give me the consumers, and I’ll decode behaviours into bold brand moves,” I am committed to turning research into practical business solutions. I don’t just deliver reports - I deliver strategic recommendations and actionable insights that empower brands to grow with clarity and confidence.