Brian Karanja

BRIAN KARANJA-Nairobi, Kenya SOCIAL MEDIA MANAGER Professional and tech-savvy Social Media Manager and customer support specialist with 3+ years of experience in providing exceptional administrative support and managing digital marketing and social media campaigns. Highly skilled in project management, email handling, customer service, and executing social media strategies across multiple platforms including Instagram, Facebook, Tiktok, Pinterest and YouTube. Adept at multitasking, problemsolving, and delivering high-quality work under tight deadlines. Proficient in using tools like Google Workspace, Hootsuite, Canva, Adobe Photoshop, Salesforce, Hubspot, and Google Analytics. STRENGTHS AND EXPERTISE Social Media management Upselling and cross selling CRM systems Email management customer support Google and data analytic Content creation Digital Marketing Graphic design Advertising Sales Promotion Hootsuite PROFESSIONAL EXPERIENCE Topfoxx Sunglasses New York June 2022 -Present Social Media Manager Accomplishments: Developed and executed social media strategies across 250k+ followers on Instagram. Increased social media lead generation by 28% and enhanced engagement and daily post interactions by 16%. Created compelling visualizations and blog post ideas which amplified engagements in terms of likes, comments, and shares. Built Google Analytics dashboard to provide insight to the management which helped in the reallocation of the annual social media budget to higher performing channels. Scheduled and planned social media posts every day during peak engagement times with Hootsuite resulting in a 48% upswing in likes and comments. Tracked social media campaign performance using analytics and measured the impact of social media promotions on e-commerce sales with Google analytics. Sharp Detail August 2021- May 2022 Customer Service Specialist/ Virtual Assistant Accomplishments: Responded to an average of 80+ calls a day on booking appointments, inquiries, vendors and suppliers. Successfully handled over 100+ email inquiries every week, maintaining a 98% on-time response rate. Managed and scheduled over 50 appointments every week ensuring both detailers and customers were prepared and informed of each appointment. Assisted with social media management resulting in 20% increase in followers and 30% increase in engagement rate. Successfully resolved 90% of customer issues on the first contact and increased customer satisfaction tremendously with a 4.8/5 average rating over 10 months. Spearheaded the shift of company’s CRM to Hubspot and Asana for project management thus enhancing team collaboration and communication. EDUCATION Kaplan Business School - Sydney Business Administration TRAINING AND CERTIFCATION Hootsuite Social Media Marketing Certification Google Digital Garage: Fundamentals of Digital Marketing HubSpot Academy: Social Media Marketing Certification HubSpot Academy: Customer Service Certification Certified Customer Service Professional (CCSP) Salesforce CRM Certification References are available on request.