Brian Hatchell
Senior Competitive Intelligence Analyst
Highly accomplished competitive intelligence professional with extensive experience synthesizing complex technical data into actionable intelligence to influence key decision-makers. Impactful record developing impactful competitive insights that drive sales success, inform product strategy, and shape market positioning. Known for
technical research, market analysis, and strategic advisory. Passionate about enabling sales teams with insights to increase their chances of winning competitive deals.
Areas of Expertise
Strategic Competitive Intelligence | Market Analysis | Market and Competitor Analysis |
Technical Research and Advisory | Competitive Enablement and Training | Executive Briefing and Presentations | Strategic Consulting and Sales Support | Tactical Deal Assist | Competitive Marketing Consulting
Experience
Dell TechnologiesMay 2019 - present
Senior Principal Engineer, Competitive Intelligence and Technical Marketing
Serve as a global Competitive Intelligence SME for Unstructured Data Solutions, advising teams on market positioning and competitive strategies.
• Directly support over $1B in annual deal assistance through strategic insights and competitive positioning.
• Design and execute targeted competitor take-out programs in collaboration with Product Management and Sales Leadership.
• Lead research, analysis, and technical writing of competitive intelligence reports, ensuring alignment with evolving market trends.
• Manage competitive enablement content on Klue, providing self-service intelligence for sales teams.
• Recognized company-wide for excellence, earning multiple 'Game Changer' awards.
• Created documentation suitable for AI training – assisted users in prompting. Verified AI gave correct answers to competitive questions.
Dell TechnologiesFebruary 2018 - May 2019
Data Center and Compute Executive
Provided technical expertise in compute, storage, and networking for Commercial, SLED, and Higher Education accounts.
• Supported sales teams with competitive strategies, enabling successful product placements.
• Developed and
• maintained strong client relationships to drive solution adoption and sales growth.
Datalink NetworksFebruary 2015 - February 2018
Director of Engineering
Led Sales Engineering and Managed Services teams, driving technical excellence and business growth.
• Provided high-level competitive insights across storage, networking, security, and Microsoft ecosystems.
• Increased engineering department utilization by 200%, optimizing strategic operations.
• Developed emergency response strategies and led recruitment and training programs.
Certifications
Certified Intelligence Professional – Level One
Academy of Competitive Intelligence
Professional Master of Competitive Intelligence (CIP)
Academy of Competitive Intelligence
Foundations of Market and Competitive Intelligence
Strategic Consortium of Intelligence Professionals (SCIP)
The Breakthrough Communicator Online
Mandel Communications, Inc.
