B. Zedan | W E B C O N T E N T M A N A G E R
Los Angeles, CA 90026 ⚫ - ⚫-⚫ linkedin.com/in/bzedan/ ⚫ bzedan.com
Content & Copy Writing
Words for the web that SEO loves and users love more
I believe that when a company is genuinely excited about their products, the customer will be too. I know the value of using
an informative and conversational tone that respects the intelligence of the customer and value of the product. Using my
experience in logistics management, stock management and administrative assistance, I aim for a holistic copy experience
across multiple channels that keeps up to date and relevant for brands and customers old and new.
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Copywriting & Copy Editing
Goal Driven, Team Oriented
Twitter, Instagram & Facebook
Microsoft Office & Excel
Photoshop & Adobe Suite
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Hootsuite
Google Analytics
WordPress
Budget Management
Magento
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Requirements Gathering & Analysis
Test-Driven Development
Troubleshooting & Debugging
Data Management & Migration
Market & Competitor Research
Professional Experience
Sock Dreams – Portland, OR
Copy Manager, February 2017 to April 2018
Focused wholly on improving the SEO and harmonising the tone and quality of site copy. Gave team a solid and thorough base of
site copy that would be more ageless than what they had and would utilize recent changes to SEO algorithms.
Updated 5k+ products and left legacy copy that has continued to deliver fresh and dedicated customers.
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Updated all placeholder and basic SEO copy, such as web descriptions and page titles, to meet modern standards and
algorithms.
Wrote new product descriptions and cleaned all existing product descriptions to remove outdated language, improve
customer experience and create a better experience on the SERP.
Wrote short and long form content for social media channels at both planned intervals and immediate need.
Ran reports for internal and external search phrases and words, tracking popular terms and finding areas in need of
improvement.
Set up automatic search engine reports through Google Analytics to replace tailored reports.
Trained replacements on systems to maintain and build site copy.
Rejuvenation – Portland, OR
Temporary Web Assistant Coordinator, December 2016 to January 2017
Worked in a support capacity under the Associate Web Merchandising Coordinator to compile product entries and bring them up to
spec under their new system.
Supported and facilitated data migration and updates.
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Built flexible and updateable spreadsheet for users to input part numbers and receive list of associated part numbers,
solving a reference issue.
QA tested PIP content for customizable products, wrote reports of issues and system bugs.
Sock Dreams – Portland, OR
Web Design Manager, May 2015 to February 2017
Initiated and led search for updated e-commerce platform and was lead contact with development team in transitioning site to a
modern platform, look and organisation.
Migrated website to modern platform and ensured adaptability for today’s e-comm world.
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Built comparative reports between Sock Dreams and similar apparel companies, contrasting updated designs and possible
platforms.
Wrote company statement and goals, including naming customer and intended audience segments.
Coordinated and tracked down assets needed to update e-commerce site.
Led and wrote most conversion of product copy to modern CSV input, adding web descriptions and basic SEO copy.
Created updated product SKU system to both improve order accuracy and fit updated format.
Sock Dreams – Portland, OR
Warehouse Logistics Manager September 2007 to February 2017
Originally hired to improve, streamline and simplify the stock system to create a more reliable and efficient warehouse and
stockroom environment, transitioning over time into a broader position that included buying, photographing and editing product
images for website.
Built physical stock management system from ground up while also modernising web content
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Was lead copywriter and created dozens of SEO-focused long form articles and content.
Was lead photographer for specific brands and product styles, with focus on quality and quick turnaround time.
Instituted stock and product organizational system that was easy to teach, upkeep and improve and wrote handbooks and
reference materials for stockroom and warehouse procedures.
Increased profit per piece by $1-2 dollars among top brands in five years pricing product.
Designed reports and interpretation that clarified and simplified overviews for buyers, improving methods used to review
product success.
Previous Content & Logistics Role: Served as Graphic Designer & Warehouse Employee for SOCK IT TO ME as first
and solo employee from 2006 to 2008.
Education
BA, General Fine Art ⚫ Pacific University, Oregon
