Brenna Zedan

Social Media Channel-Specific Content What works depends on where it’s posted. Length restrictions, presentation and customer base are different across different social media channels. I love producing content that is tailored to different needs and audiences. Here’s an example of how I adjusted content for one product when ghostwriting copy across different social media channels. Tumblr: Confession: we have a crush on a company that makes tights. The Big Tights Company’s tights start with a plus size that is designed to fit a UK dress size 22 to 32; they’ll fit a US dress size 2030 and stretch to fit 60 inch hips, 32 inch thighs and have a depth (gusset to waistband) of up to 28 inches. That’s right! They considered the depth of the panty area, so your tights actually don’t go sliding down your butt! Their extra plus size is designed to fit a UK dress size 32 to 42; they’ll fit a US dress size 30-40 and stretch to fit 90 inch hips, 40 inch thighs and have a depth (gusset to waistband) of up to 32 inches. Available in a beautifully opaque option and a sheer that is basically Photoshop for your legs, the styles from The Big Tights Company are comfortable, gorgeous and actually fit. We don’t have anything else to add beyond ecstatic flailing. See original post with 8k notes here. Twitter: Tights that really fit plus size bodies aren’t a dream. They’re the dreamy styles from The Big Tights Co. See original tweet here. Facebook: With tights that actually fit plus size bodies in two amazing options (perfect opaque and a sheer that’s Photoshop for your legs), we definitely have a crush on The Big Tights Company.