Brendan Gormley

BRENDAN GORMLEY EXPERIENCE INNOCEAN Associate Media Director – Strategy & Planning Huntington Beach, CA- Clients: Hankook Tire, UC Davis Health, TaylorMade, UMass Global Strategic Leadership & Media Planning • Partner with Group Media Directors to lead strategic development and execution of integrated media plans aligned with business goals across multiple verticals (sports, healthcare, automotive, higher education) • Develop and implement full-funnel media strategies leveraging both digital and traditional channels, including linear TV, audio, print, OTT, digital display, programmatic, paid social, and paid search • Conduct in-depth target research and consumer insights analysis to inform media mix, strategic flighting, budget allocation, and platform selection. Innovation & Media Expertise • Serve as media thought leader across accounts, consistently identifying new media trends and technologies to enhance performance and drive client business forward • Deliver proactive media recommendations and innovative tactics that resulted in improved ROI and brand engagement Team & Project Management • Mentor and supervise a cross-functional team of planners and buyers; provided guidance on career development and best practices • Promote a culture of accountability and continuous learning, directly contributing to team retention and performance • Ensure consistent delivery of high-quality work across all campaigns through effective time and project management in a high-volume environment. Tools & Technical Proficiency • Provided hands-on training and troubleshooting for media tools such as Ad Intel, Simmons, ComScore, Campaign Manager 360, Prisma, and others • Worked cross-functionally with analytics and investment teams to measure campaign effectiveness and optimize media efforts Key Achievements: • Hankook: Deployed integrated media efforts tied to sponsorships, resulting in a 22% lift in brand recall among targeted audiences • UC Davis Health: Led awareness campaigns for specialty care services, generating a 40% increase in site visits and patient leads through geotargeted digital and local broadcast efforts. The Gary Group Vice President Santa Monica, CA- ● Managed $20 million worth of marketing tactics across Digital, Social, Television, Radio, Out-OfHome, Experiential, Print & Direct Mail resulting in over 6 million pay-per-view purchases ● Negotiated multi-million dollar vendor contracts to minimize costs and maximize client exposure ● Oversaw and lead key strategic direction for all agency departments ● Maintained direct, day-to-day, senior level client contact and supervised multiple key accounts ● Prepared and presented sales presentations and RFP responses for clients ● Analyzed the use and implementation of emerging and established marketing outlets ● Generated monthly revenue projections ● Clients: Showtime, HBO, GoldenBoy Promotions, Top Rank Promotions, Universal Records, Capitol Records, YoCrunch, Santa Anita Park, Comcast, Time-Warner Cable, Cox, Verizon Manager/Account Executive 2004 - 2006 ● Developed and executed marketing plans including: strategic planning, POVs, RFPs, daily negotiation with media outlets, campaign analysis and full reporting ● Oversee key strategic direction of the Digital Marketing department for dozens of record company clients resulting in over 400 campaigns annually ● Negotiate digital media spends of over $25MM in yearly gross revenue ● Prospect new clients to propose and close business ● Supervise a staff of 2 Account Executives and 1 Assistant Southland Beer Partner/Co-Owner Los Angeles, CA 2015-present ● Developed initial concept with partners and co-authored the business plan ● Consulted throughout early stage development including location scouting, licensing, negotiating space build-out and design ● Network with industry contacts to help build direct supplier relationships ● Collaborate on retail and draft selections ● Hire, train, and mentor a diverse group of up to 10 employees Director, Business Development Los Angeles, CA 2006 – 2010 ● Cultivated new business while maintaining interaction with established Sr. level record company clients resulting in a gross revenue increase of $1,900,000 in 9 months ● Oversaw relationships and examined revenue opportunities for websites and web publishers ● Effectively coordinated the collaboration between internal business units to sell and service an independent online advertising network ● Directed strategic partnerships, identified new business and negotiated agreements ● Independently and cooperatively lead business meetings and presentations EMI Music Marketing BRENDAN GORMLEY 3jane/IndieClick Manager, Media and Editorial Los Angeles, CA 1999 - 2004 ● Budgeted, tracked and finalized all non-release print production, media space and value ads ● Hire and negotiate contracts with freelance liner-note essay writers Emerald Forest Entertainment Executive Assistant Los Angeles, CA 1997 - 1999 ● Correspond with managers, record companies, and music supervisors ● Assist with the day to day maintenance and development of 30 bands and 100 songwriters ● Correspond with 15 different territories regarding subpublishing ● Administrative duties including royalty statements, royalty checks and label copy Warner/Chappell Music A&R & Production Assistant Los Angeles, CA 1995 - 1997 ● Assist in screening of solicited music for A&R senior staff and attend live music performances ● Assist in production with in-house demo studio EDUCATION Berklee College of Music, Boston Bachelor of Music, Music Business and Management SPECIAL INTEREST AND ACTIVITIES KEY SKILLS ● ● ● ● ● ● ● ● Cross-Channel Media Planning (Digital + Traditional) Strategic Thinking & Brand Growth Team Leadership & Mentorship Budget Management & Optimization Media Research & Consumer Insights Campaign Execution & Measurement Agency Tools: Simmons, Ad Intel, ComScore, Campaign Manager, Prisma Strong Written & Verbal Communication BRENDAN GORMLEY Regional Commissioner – AYSO Region 92 (El Segundo) ● Executive Board Member ● Responsible for over 500 volunteers and 1,000 players Home Brewer ● Member of the Pacific Gravity Home Brew Club Musician ● Percussion and Drums ● Currently playing in Bands in and around Santa Monica, CA