Brendan Gormley

With more than a decade of experience in integrated marketing, media strategy, and sponsorship activation, I have built a career at the intersection of sports, entertainment, healthcare and brand partnerships—helping companies translate ambitious ideas into measurable business results. My expertise lies in leading complex, cross-channel campaigns that connect brands with audiences in meaningful ways, while ensuring every moving part—creative, media, partnerships, and execution—clicks seamlessly into place.

At INNOCEAN USA, I’ve overseen integrated media strategies for major accounts like Hankook Tire, UC Davis Health and TaylorMade, driving campaigns that combined digital, TV, OTT, paid social, and experiential touchpoints. For Hankook’s MLB sponsorship, I developed and executed multi-platform activations that delivered a 22% lift in brand recall, showcasing how well-designed sponsorships can translate into real business impact. Managing multimillion-dollar budgets, I have become adept at balancing strategic vision with tactical precision, ensuring ROI is maximized across every channel.

Prior to INNOCEAN, I spent nearly a decade as Vice President at The Gary Group, where I led marketing and sponsorships for Golden Boy Promotions, Mayweather Promotions, and Top Rank Promotions. In this role, I directed cross-functional teams and vendor negotiations to deliver pay-per-view campaigns that generated more than 6 million buys for Showtime and HBO. These campaigns demanded both creativity and operational discipline, as I worked to manage stakeholder expectations, media strategy, and high-stakes activations under intense timelines.

Beyond sports, I have also partnered with clients like UC Davis Health and UMass Global to deliver integrated campaigns that blend audience insights, media strategy, and brand storytelling. Whether working with healthcare institutions, consumer brands, or entertainment properties, I thrive in environments where collaboration, adaptability, and clear communication are critical to success.

What sets me apart is my ability to bridge strategy and execution. I am as comfortable presenting high-level roadmaps to executives as I am diving into the details of media mix modeling, campaign pacing, or cross-platform measurement. I’ve built teams, mentored talent, and fostered collaboration across departments to ensure complex projects not only meet deadlines but exceed expectations.

At my core, I am passionate about fan engagement—whether it’s activating global sponsorships, building grassroots campaigns, or simply sharing my love of playing the drums My career has been fueled by the belief that when creativity, precision, and strategy converge, brands can create moments that resonate long after the campaign ends.