Boopalan J

Boopalan J Flat No:S1, Plot No:102, Nandhini Apartments, South Poonga Street, Sammandham Nagar, Kundrathur, Chennai - 600069-- SUMMARY o Over 14 years of experience in BPO/KPO/Digital Marketing industry in team development, planning and delivery, motivation and team building/leadership, general and technical project management, client management, vendor management. o A dynamic professional with experience in web/internet research, digital marketing, data management (entry and conversion), EDD management. o Resourceful and detail-oriented; skilled problem-solver; multitasker; outstanding interpersonal and communication skills. o Expertly manages technical and general support operations, diligently troubleshooting issues to identify root causes and prevent recurrence. o Successfully managed projects with 50+ Member Team; able to bring energy, enthusiasm, and humour to motivate team members to achieve potential and meet objectives. SKILLS o Operations Management o Client Management o Project Management o Team Management o Quality Management o Vendor Management o Digital Marketing o Data Automation WORK EXPERIENCE Digital Marketer Freelancer, Chennai Nov 2018 – Current o Develop and implement SEO and PPC strategies o Develop, implement, and manage all aspects of digital marketing, including SEO/SEM, Email marketing database, Social media and Display advertising campaigns o Drive website traffic and acquire leads and data automation). Achieve audience engagement, website traffic, and revenue by exploiting all digital marketing aspects o Use Google Analytics, Google AdWords, Facebook Ads, LinkedIn Ads and other relevant campaigns o Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Compile performances report using Google Analytics program. o Collaborate with internal teams to create landing pages and optimize user experience o Identify trends and insights, and optimize spend and performance based on the insights Operations Manager eKode Solutions, Chennai Aug 2013 – Oct 2018 o Manage the full sales/operation cycle - from initial unqualified enquiry, quotation, evaluation and support issues, commercials, price negotiation and closure. Increase the conversion rate of enquiries/ closed sales. o Partner with production team and sales to ensure client issues are well understood o Provide quick problem solving techniques including, but not limited to, fixing errors, creating alternative methods of completing a task, correcting user errors, and correcting process inconsistencies o Works with internal departments to meet client commitments and fulfil client’s expectations, ensuring a pleasant customer experience o Send routine and emergency client communications o Develop and implement process improvements and standard operating procedures to maximize efficiency and consistently exceed client service levels o Developing employees to perform at a higher level and managing poor performers out of an organization. o Coach and train all team members on setting expectations, working with projects, solving problems, and overall capabilities o Creating and closing new business opportunities for the company o Conduct prospecting and lead follow up from marketing activities as required o Enhancing the revenue from existing customers and their affiliates o Understanding the customers future direction and plans and championing this direction within the organization Production Head (Joined as Shift Manager) Kensium Solution Private Limited, Chennai May 2009 – Jul 2013 o Responsible for project management and administration of projects. o Determine methods to achieve project goals, and develop a detailed work (project) plan, which includes definition, scope, staffing, priorities and target dates. o Assist in the definition and management of the project scope, determines project goals and outcomes, and measure and report performance o Monitor progress and ensure timelines are met Identifies and prioritizes issues for management visibility o Interacting through mail and direct calls with clients for queries and other project requirements o To work effectively with cross functional groups and participate in a problem-solving process Demonstrated ability to think creatively, ability to facilitate and lead teams effectively o Managing vendors on projects;.Weekly meeting with Project Leader for both Quality and Production Issues. Project Leader RBI Solution, Chennai Aug 2007 – May 2009 o Create an environment oriented to trust, open communication, creative thinking, and cohesive team effort o Familiarize the team with the customer needs, specifications, design targets, the development process, design standards, techniques and tools to support task performance o Assure that the team addresses all relevant issues within the specifications and various standards o Recognize and celebrate team and team member accomplishments and exceptional performance o Work with functional managers and the team sponsor to obtain necessary resources to support the team’s requirements o Escalate issues which cannot be resolved by the team o Provide guidance to the team based on management direction Team Leader (Joined as Process Executive) Vethon Communications, Chennai Jan 2005 – Aug 2007 o Develop a strategy the team will use to reach its goal o Provide any training that team members need o Communicate clear instructions to team members o Monitor team members' participation to ensure the training they are being provided is being put into use, and also to see if any additional training is needed o Manage the flow of day-to-day operations o Create reports to update the company on the team's progress o Distribute reports to the appropriate personnel team Trainee Process Executive eServe International, Chennai Mar 2004 – Jan 2005 EDUCATION Master of Computer Application I.C.E, Madras University, Chennai 2003 – 2005 Bachelor of Computer Application D.R.B.C.C.C. Hindu College, Chennai 1999 – 2002 LANGUAGES English: Speak, Read, Write Tamil: Speak, Read, Write