Boopalan J

About Me:

I graduated with a M.C.A degree from Madras University. Over 14 years of experience in BPO/KPO/Digital Marketing industry.

I have developed a strong reputation as a versatile freelancer specializing in Digital Marketing, SEO (Search Engine Optimization), Social Media Optimization, Email Marketing, Web Research and Data Entry.

Worked in eKode Solutions for 5+ years as a Digital Marketer (SEO/SMO/Google Ads) and Operations Manager (Web Research/ Data Entry).

Worked in Kensium Solutions for 5+ years as a Shift In-charge to Production Head (Litigation Coding/Web Research/ Data Entry).

Worked in RBI Solutions for 3+ years as a Project Leader (Litigation Coding/ Data Entry).

Worked in Vethon Communications for 3+ years as a Process Executive to Team Leader (Litigation Coding/ Data Entry).

Worked in eServe International for 2+ years as a Process Executive (Litigation Coding/Web Research/ Data Entry).

Skill Set:

Search Engine Optimization (SEO): Implement on-page and off-page SEO strategies to improve website visibility and rankings. Perform website audits to identify areas for improvement and suggest actionable changes. Optimize content for search engines by refining titles, meta descriptions, and other on-page elements.

Link Building: Build backlinks and engage in link-building activities to improve search engine rankings. Content creation focuses on producing high-quality, shareable content that naturally attracts backlinks. Influencer outreach is the process of asking influencers or bloggers in your niche to link to your content.

Email Marketing: Utilizing email marketing software to distribute newsletters and extend the reach of content.

Social Media Proficiency: Improving the traffic using popular and emerging social media platforms (Facebook, Instagram, Twitter, Linkedin, Pinterest) to post and manage content effectively, generate user engagement, and analyze reach and engagement.

Paid Ads: Set up and manage Google Ads, Facebook Ads, Linkedin Ads and other paid campaigns, conduct keyword research, create optimized ad copy, monitor and adjust bids, budgets, and campaign settings, and analyze ad performance metrics (CPC, CTR, CPA) to optimize campaigns.

Content Marketing: Write, edit, and curate blog posts, articles, and social media content that aligns with the brand's goals using AI. Conduct keyword research for SEO and integrate relevant keywords into the content to improve search engine rankings. Collaborate with design teams to create multimedia content, including images and videos, to enhance audience engagement.

Web Research: Involves in gathering and analyzing information from various online sources (like Linkedin, Websites, Databases, Forums, Articles, Reports, and other digital content) to support decision-making and strategy.

Data Entry: Manually entering data into systems, spreadsheets, databases. Updating records by modifying or new information to existing databases as needed. Additionally, data organization focuses on categorizing and organizing data in a structured manner for easy retrieval and analysis.

Web Design and Development: Developed various aspects of web design, coding, and programming to create websites that are functional, user-friendly, and optimized for performance.