Bob Michaelson

ROBERT (BOB) MICHAELSON Cape Coral, FL 33993 | - |-| /in/bob-michaelson-36056a233/ G LOBAL S ALES /M ARKETING & B USINESS D EVELOPMENT PROFILE ▪ Technically savvy sales and marketing leader with 20+ years’ experience overseeing global marketing and business development operations to ensure effective strategy and execution to create an international market awareness. ▪ Stellar record of pitching and winning substantial projects, hiring, and directing sales reps, and creating and managing social media campaigns. Broad knowledge of various database products, SQL, and using databases for marketing purposes. ▪ Demonstrated excellence in identifying and targeting forward-thinking companies across the globe for partnerships, delivering tailor-made solutions to clients, managing existing international accounts, and guiding rising companies to encourage global expansion. Identify and secure major accounts from multinational companies across all industries. ▪ Credible history of coordinating project execution and helping to grow and maintain relationships with key accounts while driving the RFP/RFI process through cold-calling, networking, and email. ▪ Remarkable efficiency in executing the full sales cycle, from prospecting to closing to expanding the client base; collaborating with the account management team to successfully transition prospects to "won" business; creating and implementing long-term SaaS strategies for client and company growth. TECHNICAL PROFICIENCIES Microsoft SQL Server, MySQL, Usability Testing, Azure OneLake and Fabric; MS Access Frontend Mockups for Database Planning and Coding/Queries/Data Types; Split Databases with Backend in Cloud; Virtual Private Server; Ubuntu; AI Prompts for Graphics and Text Generation, Expert in Graphics CORE PROFICIENCIES ✓ Localization Business Development ✓ Sales & Marketing Planning & Analysis ✓ Lead Generation ✓ Database Architecture & Planning ✓ Project & Quality Assurance Management ✓ International Business ✓ Team Leadership & Training ✓ Revenue Optimization & Business Growth ✓ Digital Marketing CAREER ACCOMPLISHMENTS ▪ Leveraged strong networking to land a whale client, Microsoft Corp. and grew that entry into projects for several departments, pushed for "Solution Provider" seal of approval from MSFT. ▪ Administered all finance related tasks and lined up business line of credit at crucial time for SinoMetrics. ▪ Won $5.5M in additional sales for Kapalua Realty in 2017 by using lead generation efforts related to the company website along with aggressively prioritizing leads and research; developed a database design architecture based on this gig. ▪ Secured new business as main presenter for own company in Seattle, Redmond, Bellevue, WA, and Las Vegas. ▪ Fostered a strong worldwide vendor and alliance partnership network, growing business footprint across the globe. Professional Experience Developed and managed strategies for digital and integrated marketing campaigns for a wide range of clients. Audited clients marketing strategies and assisted them with maximizing their presence and relevance online. Worked directly with the leadership team to develop inbound marketing campaigns via SEO, SEM, SMO, and Display. Performed ongoing site analysis and keyword research to optimize, track, and generate weekly and monthly reports. ▪ Continually improved and modified strategies to optimize conversions based on analysis, results, and client feedback. KAPALUA REALTY CO. LTD., (NOW COLDWELL BANKER), MAUI, HI DIGITAL MARKETING CONSULTANT MICHAELSON GLOBAL INC., SEATTLE, WA => MAUI, HI = > CAPE CORAL, FL PRINCIPAL 2017 to 2020 2003 – Present Deliver a range of services ranging from internet marketing to real estate agent IT support, developing leads for agents and passing them on to the Principal Broker. Spearhead end-to-end database architecture/planning and deep dives into opensource, low budget offerings vs Microsoft product suites such as Azure, mock-up tools, and MS SQL related data migration tools. ▪ Analysed and suggested client recommendations of opensource SQL tools; set up and administered 2 VPSs, located out of state for added security. *Intermediate+ expertise in AI Graphics programs, e.g. Midjourney ▪ Established and administered efforts for email marketing campaigns, which garnered 10 hot leads for services. SINOMETRICS INTERNATIONAL INC., SEATTLE, WA FOUNDER / PRESIDENT 1993 – 2003 Established a company providing international product and software localization, cross-cultural and locale consulting, document translation, and services to Fortune 100 clients. Designed and implemented robust companywide quality control procedures for project and product deliverables. Acquired and utilized additional expertise in project management, localization, quality assurance, and marketing. Proficiently managed software and website testing, including usability, load testing, and functional tests. ▪ Directed project and quality assurance management: co-developed a companywide system platform based on Microsoft technology solutions. ▪ Reduced costs by negotiating contracts with clients, creditors, and vendors. EDUCATION Master of Business Administration, Emphasis on International Business and Marketing | Seattle University Bachelor of Arts, Political Economies of Industrial Societies | University of California, Berkeley Continued Spanish studies, took a crash course in Russian and began long term Chinese language, culture, and economics study. Focused on Economics within my major.