Bill Petrocco

Bill Petrocco -• LinkedIn Moorestown, NJ •- Results-driven sales leader with over 15 years of experience in CPG and SaaS. Specializes in data-driven sales strategies that boost revenue, market share, and profitability in dynamic environments. Proactive leader with a hunter mentality, adept at managing teams, enhancing operational efficiencies, and driving complex solution sales for sustainable growth. Areas of Expertise Team Leadership & Talent Development P&L Analysis & Budget Management Complex Solution Sales & Contract Negotiations Commercial Planning & Forecasting Go-to-Market Strategy & Key Account Management Cross-Functional Collaboration B2B Integration & New Business Development Executive Relationship Building & Client Retention Accomplishments ● Drove $20M in annual sales at Anheuser-Busch InBev, surpassing targets by 8% through strategic trade spend management and data-driven sales strategies. ● Secured exclusive QSR partnerships with Burger King, Wendy's, and Arby's at Nestlé Waters, earning Achievement Awards while delivering 15% sales growth and 8% market share increase. ● Generated $100M in annual sales at First Data Corporation by leading team partnerships with global B2B clients and integrating ERP payment solutions that reduced costs and fraud. Career Experience Sales Director, Quikzer, Moorestown, NJ 2023- Present Lead high-performing team of 4 Account Executives for IT SaaS management services startup, driving accelerated growth in competitive market. • Generated $2M in annual sales through complex B2B sales cycles, from discovery to SOW development and contract negotiations • Increased market share 10% and improved customer retention 15% via targeted Salesforce campaigns and strategic marketing initiatives • Built key stakeholder alliances that boosted customer acquisition 15% while consistently exceeding quarterly revenue targets Sales Director, Endera, Moorestown, NJ 2021 – 2022 Led sales strategies for IT SaaS startup specializing in secure identity verification solutions. • Managed team of 3 Account Executives, exceeding $20M annual target by 20% while increasing profits 15% through datadriven customer strategies • Generated $40M in total sales over two years, boosting market share 8% and expanding user base 15% • Secured additional $5M in annual sales by partnering with executives to resolve customer challenges and align go-to-market strategies Retail Sales Representative, Grocery and Walmart, The Hershey Company, Washington, DC 2020 – 2021 Implemented comprehensive retail execution and promotional plans at store level. • Achieved $15M in annual sales, surpassing targets by 20% and increasing profits 10% through strategic merchandising and promotional execution • Expanded distribution by 20% while boosting market share 10% through optimized in-store presence and authorized item placement Senior Key Account Manager, Convenience Stores, Anheuser-Busch InBev, Memphis, TN 2016 – 2019 Led P&L sales initiatives, tailoring national strategies to local markets and directing regional key account management. …continued… • Generated $20M in annual sales, surpassing plan by 8% through strategic management of $50K trade spend budget and data-driven strategies leveraging IRI and Nielsen insights • Delivered 5% profit increase while reducing trade spending by 15% over three years through optimized promotional tactics • Enhanced market share by 5% and strengthened distribution by 10% through category compliance and cross-functional collaboration Vice President, First Data Corporation, New York, NY 2015 – 2016 Led business development initiatives in Food & Beverage sector, driving strategic partnerships and ERP-integrated payment solutions. • Managed team of 6 sales executives generating $100M in annual sales through complex B2B negotiations, improving customer retention and reducing fraud incidents • Achieved 15% market share increase by collaborating with executives to resolve client challenges and align go-to-market strategies • Conducted P&L analysis identifying inefficiencies, driving additional $10M in sales while reducing expenditures by 12% Key Account Sales Manager, CSM Bakery Solutions, Moorestown, NJ, 2014 – 2015 Managed multi-channel key accounts across foodservice, retail, wholesale, and in-store bakery segments. • Achieved $24M in annual sales while reducing operational expenses by 15% through P&L analysis and waste elimination • Generated $15M in incremental revenue by implementing data-driven account strategies based on customer insights and competitive market research • Managed $100K trade spend budget and executed strategic initiatives that drove 10% market share growth National Account Manager, Aramark, Nestlé Waters North America, Moorestown, NJ 2010 – 2013 Managed strategic partnership with Aramark, overseeing P&L for corporate dining, healthcare, and education segments. • Led cross-functional team of 8 associates creating integrated commercial strategy across Aramark, Compass Group, and Sodexo accounts, coordinating distribution through Sysco and regional foodservice distributors • Achieved $250M in annual sales, exceeding plan by 15% while increasing profits and distribution 10% through data-driven account strategies • Developed joint business plans with strategic allocation of $50K trade spend budget, resulting in 10% incremental market share growth National Account Manager, Foodservice, Nestlé Waters North America, West Orange, NJ 2006 – 2010 Built and scaled the QSR & Fast Casual channel from ground up, transforming it into a key growth driver for the foodservice division. • Secured breakthrough partnerships with Burger King, Wendy's, and Arby's through cross-functional team leadership, breaking Coke/Pepsi exclusivity and growing channel distribution by 20% • Delivered $20M in incremental sales over four years while capturing 8% market share in a previously untapped segment • Created innovative combo meal bottled water program that generated $5M in additional revenue and enhanced franchisee profitability **Additional Experience** Business Development Manager, Grocery, Foodservice, The Coca-Cola Company, Cherry Hill, NJ Territory Sales Manager, Convenience Stores, Grocery, The Coca-Cola Company, Owings Mill, MD 2004 - – 2004 Education Bachelor of Science in Hotel Restaurant Management, Auburn University, Auburn, AL Professional Development Executive Leadership Training William University Sales Recruiting Program