Bill Petrocco

Proven Revenue Driver | 15+ Years CPG & SaaS Experience | $100M+ Track Record

Results-driven sales strategist with 15+ years of experience driving revenue growth across CPG and SaaS industries. I specialize in developing data-driven sales strategies, managing high-performance teams, and building strategic partnerships that deliver measurable results.

Key Achievements:

• Generated $100M+ in annual sales through strategic B2B partnerships and ERP integrations
• Drove $20M annual sales at Anheuser-Busch InBev, exceeding targets by 8%
• Secured exclusive distribution agreements with major brands (Burger King, Wendy's, Arby's)
• Led teams of up to 8 professionals, consistently exceeding revenue targets by 15-20%

Sales Leadership & Strategy

• Team leadership and talent development for sales organizations
• Complex solution sales and contract negotiations
• Go-to-market strategy development and execution
• Key account management and client retention

Business Development

• B2B integration and new business acquisition
• Strategic partnership development
• Cross-functional collaboration with stakeholders
• Executive relationship building

Analytics & Operations

• Forecasting and pipeline management
• P&L analysis and pricing strategies
• Performance management and goal alignment
• Data-driven sales strategy implementation

Technology & SaaS

• IT management services and secure identity verification
• Cloud solutions and ERP-integrated sales
• Salesforce implementation and optimization

Consumer Goods & Food Service

• CPG sales across grocery, convenience, and foodservice channels
• National account management for Fortune 500 companies
• Trade spend optimization and promotional strategy

✅ Strategic Planning: Develop comprehensive sales strategies aligned with business objectives

✅ Team Development: Build and mentor high-performing sales teams

✅ Client Relations: Establish and maintain long-term strategic partnerships

✅ Data Analysis: Leverage market insights and analytics to drive decision-making

✅ Process Optimization: Streamline sales operations for maximum efficiency

• Sales strategy development and implementation
• Team leadership and performance optimization
• Business development and partnership strategies
• Market analysis and go-to-market planning
• Sales process automation and CRM optimization
• Key account management strategies

Ready to help drive your sales growth and build sustainable business partnerships. Let's discuss how my proven track record can benefit your organization.