Bekim Betoni Rauseo
Twitter:@bekimbetoni | Instagram: @bekimbetoni | Linkedin: Bekim Betoni
Work Experience
Bekim Betoni Studio | Present
Principal - Design | Innovation | Strategy
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Develops marketing strategies to drive relevance for most important products in client portfolio
Establishes best in class design systems for continuous improvement in the conversion funnel across clients’
products portfolio
Builds and maintains a consumer-centred design ethos that drives sustainable and profitable growth for clients’
product portfolio
Motivates, mentors, and enables teams of designers, product marketing and performance marketing specialists,
while developing long-term plans for the C-suite that benefit team structure and growth
Oversees all aspects of omnichannel distribution for the client’s portfolio, including marketing concepts as
awareness, consideration, acquisition and retention for brand relevance and affinity
Leverages extensive experience of developing data-driven media strategies and tactics to drive positive ROI
across clients’ product portfolio
Leads teams in annual and quarterly planning, keeping track of budgets, and reporting on marketing initiatives’
performance, with a focus on ROI & revenue growth
Promotes continual learning and leads programs to expected ROI with a detailed understanding of cost of
acquisition, retention and lifetime value
Analyses the performance of all product related marketing activity to identify and promote best practice
Partners effectively with Product Management, Sales, Brand Marketing, Technology and Editorial to maximise
the growth potential of the clients’ product portfolios
Trinidad and Tobago Creative Industries Limited | Present
Marketing and Communication Manager- Marketing | PR | Strategy
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Prepares the annual marketing plan that will help maintain and grow a strong local base of customers, along with
cultivating outer market and new business aligned with the business objectives
Assists with the development and implementation of short and long strategic marketing plans involving events,
promotions, entertainment, and reinvestment strategies
Meets departmental financial objectives by forecasting requirements, preparing an annual notational budget,
scheduling expenditures, analyzing variances, and initiating corrective actions
Plans and/or executes media buying with/without agency under the guidelines of budget
Directs database and direct response marketing including monitoring print production, mailing distribution, and
redemption rates and costs
Responsible for the analysis and evaluation of direct marketing programs and developing new strategies as
needed
Develops and implements new programs and promotional activities that will stimulate return and new business
while improving on existing activities
Responsible for all elements of campaigns: segmentation, creative, proofing, internal and external
communication, reporting etc.
Ensures the integrity of the CMS database for accuracy and protection of proprietary guest and gaming data
Creates compelling campaign strategies to amplify public awareness, improve the reach, and stimulate
stakeholder engagement on projects with a government mandate
Email:- | Mobile: - -
Bekim Betoni Rauseo
Twitter:@bekimbetoni | Instagram: @bekimbetoni | Linkedin: Bekim Betoni
Trend Media Group | January 2015 - March 2018, 3 years
Commercial Content Manager - Content marketing and strategy | Business development and growth
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Head of commercial content and digital strategy for the AMPLIFY studio brand with market presence in Jamaica,
Trinidad, Barbados, Haiti, Panama, St. Lucia, Cayman Islands
Trained Loop’s regional newsrooms in media distribution for social platforms. Developed social content plans
and paid media marketing alongside the creative and content teams
Identified co-promotion and collaboration opportunities in Digicel markets for the LOOP brand through social
campaigns and display advertising on LOOP news sites
Designed and led original client projects grounded in experiential design. Solutions include setup and
management of content management software, on-site interactive units, project management and future proofing
Grew the number of accounts for social media clients that include but are not limited to: Heineken, Porsche,
Digicel (Regional), Suzuki (Regional) Wendy’s Jamaica, Domino’s Jamaica, Coca Cola, Dos Equis,
Increased revenue share for Trend Media’s in-house brands by securing annual contracts with upwards of 65%
profit margin in USD gross revenue
Managed regional cap-ex and op-ex budgets alongside finance teams and established management systems for
various digital projects executed under the agency’s regional remit
Conducted private workshops with top-tier clients; that introduced executives to concepts in new media
distribution, scalable content strategy, and digital innovation
Led innovative initiatives with sales teams to maintain a robust sales pipeline for small to large scale clients
Caribbean Ideas Limited | January 2013 – December 2014, 2 years
Digital Strategist - Content | Digital promotions & campaigns
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Managed big-budget digital campaigns on Google’s network in tandem with promotion on popular social
networks for clients in various industries: MasterCard, KFC, Pizza Hut, TGI Fridays, Subway, Cold Stone
Creamery, Hennessy, El Dorado Rum, Hpnotiq, COLFIRE, NABISCO, TriniTrolley.com etc
Coordinated direct-to-publisher media buying with popular websites based on their published content and
seasonal activity
Provided social listening services for clients by monitoring digital conversations around brand activity at scale
Coordinated viral digital campaigns to drive sales for clients as well as boost engagement with custom
games, white-labelled apps, and content packages. Campaigns included: KFCs Feed Ya Riddim 2014;
MasterCard’s Golden Spoon Awards-, CrossBorders 2014, and Stadium Lights 2014; Pizza Hut’s
Pasta Wars 2013; Cold Stone Creamery’s Drop n’ Go 2013 - 2014; Hennessy’s Artistry Lyrical Contest 2013
Led the development and growth of company-owned digital assets; transforming beta technologies into
published projects: Out in Trini and CREAM
Coordinated the development of commissioned digital projects which included: websites, mobile apps,
touchscreen activations, web apps, and microsites
Managed digital programmes that introduced new revenue streams for the company, reward systems for
users, subscription plans, and marketing strategies to enhance user experience and cultivate loyalty for
various brands
Email:- | Mobile: - -
Bekim Betoni Rauseo
Twitter:@bekimbetoni | Instagram: @bekimbetoni | Linkedin: Bekim Betoni
Toute Bagai Publishing - MACO Magazines | 2009 – 2012, 3 years
Project Manager - Editorial | Production
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Collaborated and contributed to special magazine issues featuring influential personalities like; Island
Records Founder Chris Blackwell, Project Runway winner Anya Ayoung-Chee, Emmy Award Winner Chef
Walter Staib, The Open Championship Golf Legend Greg Norman, Miss World 1986 Giselle La Ronde, New
York Times Best-Selling Author Eric Jerome Dickey, and Olympian George Bovell III
Secured advertising and exclusive deals available only to MACO NOW newsletter subscribers. Drafted
editorial outlines and identified strategic opportunities for clients to advertise/promote offers, and special rates
for luxury goods and services
Worked on outbound marketing campaigns, advertising taglines, and digital promotions for the publishing
house, and MACOCaribbean.com, as the preferred online Caribbean travel portal
Scheduled campaign assets to appear within print, newsletters and social channels for full circulation
Assisted sales to secure major advertising campaigns with LatAm clients resulting in annual contracts with
house publications
Managed an editorial portfolio of regional clients: Wray and Nephew Distillery, Angostura Distillers, Benjamin
Moore Paints, and Secret Bay.
Education
B.A., French and Political Science: LA SALLE UNIVERSITY, Philadelphia, PA, USA.
Intensive Master’s Programme, Innovation and Future Thinking: Instituto Europeo Di Design, Barcelona,
Spain.
Certificates
Harvard University | Architectural Imagination (In Progress)
Harvard Business School | Disruptive Strategy with Clayton Christensen: HBX
BAU, Design College of Barcelona | Infographics and Data Visualization
MKT1x Google+ | Digital Branding and Engagement
Skills
French (Advanced), Spanish (Advanced), Portuguese (Intermediate) | Programmatic, Google Analytics,
Google Adwords, Radian6, Hootsuite, Percolate, Magenta, Shopify | Joomla, Concrete5, and DNN | SQL
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