Beatriz Machado Wigderowitz
e-mail:-citizenship: Portuguese/ Brazilian
L/In: https://www.linkedin.com/in/beatrizwig2013/
mobile: - / -
Experience/ Knowledge
Marketing, New Business Development, Commercial, Projects Management, Market
Access, Innovation and Business Model Generation, Products Launch and Positioning,
Customer Experience, Business Intelligence, Business Transformation, Clinical Data
Analytics, Team Building & APACT Sales Training, Media and PR Training,
Mentorship
Professional Experience
➢ Current: Entrepreneur in a Global digital platform in Health-Tech – #Mentislight
(IOS and Android) - https://apps.apple.com/br/app/mentis-light/id-
➢ Founder and Investor of MentisApp (https://www.mentisapp.com/main.php) –
under development (MVP phase)
➢ Previous: 4 years in Mentorship and BMG Innovation Projects in Pharma,
Education, FMCG as an independent consultant
➢ 20 years in Marketing, New Business, Commercial, BI , Market Access in the
Pharmaceuticals, Medical Devices, Radiology
➢ 10 years in FMCG, Editorial, Retail and Chemical Industry
Corporations
➢ S.A. White Martins (Praxair), Coca Cola Ind Ltda., Duty Free Shops Brazil, Time
Warner Intl., B. Braun AG, SmithKline Beecham, GlaxoSmithKline Brazil and
LATAM, Mallinckrodt Covidien,
Academic Background
➢ MBA in Contemporary International Relations: PUC/ Rio (Nov/2015)
➢ Corporate Business Model Innovation – University of California – Haas School of
Business: Berkeley – Nov/ 2014
➢ MBA in Marketing/ Finances: IAG/PUC University Rio de Janeiro, Brazil ( 1987)
➢ Bachelor in Business Administration: Fundação Getúlio Vargas- EBAP/ Rio de
Janeiro, Brazil (1981)
Other Education
➢ Planning New Business/Start Ups -PUC/Genesis Rio (2013)
➢ The Entrepreneurial Startup, Endeavor Brazil with Bob Caspe - Babson School,
Boston- USA Endeavour Brazil (2012)
➢ Managing Innovative Business (2011) – IBMEC/Rio/Brazil
➢ MCE – Brussels/ Belgium: Developing Personal Influence & Impact – Executive
Course - 2007
Languages
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Portuguese: Native
English: Fluent
Spanish: Fluent
French: Intermediate
Italian: Basics
Workshops/Seminars/ Congresses
➢ Contrast Media Imaging and Nuclear Medicine training /Lean Introduction at
Covidien Miami & Rio (2012)
➢ Homecare Modeling /Critical Patients management in Germany (2011)
➢ Strategic Decision Making, Building Great Brands, Media Training, Negotiation
Skills, Team Building, Lateral Thinking & Management without authority,
Finances for non-financial executives (2005 to 2009) – In- Company GSK
International Congresses attendance and strategic Latina meetings organization.
International forecasting and plans presentations
➢ Prize of market share leadership with an antidepressant in Excellence Exchange
International GSK meetings
➢ Attended various International Congresses and Meetings in Europe, Canada and
USA
➢ Latin America meetings organization. International forecasting and plans
presentations
➢ Medical Congresses – Globally
Computer Skills :
➢ Microsoft Office Package and Microsoft Office Project
➢ Digital Marketing ( social media and apps development)
