Mentis
Relieve your Mind. Empower Yourself
Jul/ 2020
Incubated in Silicon Valley
Existing
Infrastructure
Advisory
and
Experience
MVP
Mentis
It is an all in one mental
healthcare app with an inbuilt
self
assessment
diagnosis (WPA/ WHO)
Symptoms that may lead to Depression & Anxiety
Focus on Careers
Increase in Divorce Rates
More Indoors Activities
Too much pressure on Success
( professional, emotional, social)
Testimonies
“
Disability in
Daily
Activities
“
Distress and
Pain
“
Short-term
therapy
Likes daily
Market Opportunity Worldwide
Depression is a common mental disorder. Globally,
+300 million people of all ages suffer.
In Latin America the high rates are suggested to be an effect
of the Socio Economic situation.
Major contributor to the overall global burden of disease
and disability.
At its worst, depression can lead to suicide.
It is growing with the rate of 20% annually.
There are effective psychological and pharmacological
treatments for depression.
Approximately 40% share would be driven by online services
Source: https://www.who.int/news-room/fact-sheets/detail/depression
Why Now?
1.5 Billion+
Sales of smartphones
in the world 2017
(Gartner)
20 Million+
2.46 Billion+
5.8% of pop. with
depression in Brazil , (ranks
1st in Latin America (OMS)
Social Media
Accounts Globally
(Statista)
30 Million+
Depressed European
-20yo to 40yo are
the higher
prevalence ages
18.6 Million
Brazil has 9.3% of its
population with anxiety the highest number of
anxious people Worldwide
(OMS)
300 Million+
Globally estimated
to suffer from
depression
+20% growth
Number of patients
diagnosed with
depression growth per
year
Market Opportunity in Brazil
Total Depression & Anxiety
18yo to 65yo
in need of treatment in Brazil is
61.2 Million
2/3 have access to a smart phone
Source: WHO/ WPA
Market Opportunity
Globally
At its worst, depression can lead to suicide.
Suicide is the 2nd leading cause of death in 15-29year-olds
There are effective psychological and
pharmacological treatments for depression.
It is growing with the rate of 30% annually.
Approximately 40% share would be driven by
online services.
Mentis
Our business model and solution are based on credits value for counselling
and is a market place for depression, anxiety and its other mental
disorders.
Mentis Light Free Ads version launched in June 2020 to generate traction,
and from database better understand behaviour and mental impacts.
Mentis
PURPOSE: Make possible to liaise people 18/65yo impaired or
suffering with Depression/ Anxiety/Panic and other mental
disorders to connect easily , comfortably and with privacy
with a large community of professionals and counsellors
aiming to help them to refrain from their impairment and live
a more healthier and empowered life
Mentis Platform- Professionals register
Mentis Platform – features
Streams of Revenue
User Credits /
Subscription
Database for HC
corps or BI
companies
Management
Fee
Advertisement &
Sponsor
Growth Strategy – Scalable
Strategic:
Currently targeting
Brazil & Europe or
Brazil & Latina
Bootstrapped &
Mentis App MVP
Mentis Light IOS launched
Tactical:
Technology:
Mentis will be an App only platform
Liaise further with Psychiatry
and Psychology Societies Innovative services in the roadmap
Develop Android and
Multilanguage
Digital Marketing, Social
Media and PR awareness
to benefit users like AI support,
voice assistance & AR – 2nd round
Celebrities to help share the voice
of the increasing need to get
support and the effectiveness of
the online support
Brazil
scenario
Population = 207,321,101
Target = 61,159,725
Worst case:
1% of potential
Texting (Chat)
Video Consultation
1% = 378.753 / $1,511,224
1% = 147.293 / $ 4,418,790
5% =- / $7,556,122
5% = 736.464 / $ 22,093,920
10% = 3.78.531 / $15,112,248
10% =- / $ 44,187,870
526K users
USD-
Streams of Revenue
User Credits /
Subscription
Management
Sponsorship &
Advertisement
MentisApp
Screening Database
Fee
Monetization
Profile
Value
User Subscriber
USD 9,99
Chat Credit ( Freemium Model)
1 chat credit = USD 3,99*
Chat Credit Packs (3 / 5 / 10 / 25)*
Progressive Discounts
Advertisement** and Database for HC corps
Starting @ USD 1000,00
Sponsor/Fund a human being***/ “Heads
Together” Cause from Royal Family
Starting @ USD 1.000,00 / USD 10.000,00
Management fee
5% of the consultation value
* Get discounts when buying multiple packs
** Estimated base over 65000 active users
*** Companies/Individuals that sponsor/fund Mentis or Non-Profit organizations / Medical Societies/
Assoc./Comm./Univ./Leisure/ mindfulness/Yoga/Travelling
Own database negotiation for potential clinical studies - upon patients endorsement ( GDPR regulation)
Financials
Relieve your Mind. Empower Yourself
Share: 15%
1st round:
Launch in Brazil - USD250K
2nd phase:
Europe or Latin America- USD250K
Jul / 2020
Team
Iton Silva
Designer
Graduated in design by UCSF. Specialist in the whole
process of the conception and launch of a product.
Launched successfully the app WowRio
Beatriz Wigderowitz
Founder, CMO
MBA in Marketing, Inovation and BMG studies at Berkeley
PUC and IBMEC,FGV Graduation - Business Administration,
more than 20 years in the Pharmaceuticals Industry GSK.
Specialized in Hospital Care, Consultant in Innovation
in Pharma with more than 6 years in the Neurosciences field.
Launched successfully the app WowRio
Dr. Andre Brunoni
Medical Advisor
MD, PhD in Neurosciences and Behaviour and Psychiatrist by the University
of São Paulo. Specialisations at Harvard Medical School and LMU München.
Currently, he is Associated Professor at University of São Paulo Medical
School and Visiting Professor at LMU München. Specialised in Major
Depressive Disorder, Non-Invasive Brain Stimulation and clinical research.
Rodrigo Gularte Founder,
CEO
Entrepreneur, System Analyst, Specialization in strategic leadership,
Start-up specialist and Founder B95 Company with HQ - San Francisco,
CA. Honorable Mention – Award Entrepreneurial Management – IV
Symposium of Business Administration - SIMPAE - Brazil and one of the
Founders of the company winner of the Microsoft WPC Awards Latin
America in Washington D.C. Launched successfully apps like Luzes
Coloradas, AstroCalc and WowRio.