BEATRICE
NJOTO
SUMMARY
Creative and data-minded marketer with a background in content creation, ad copywriting,
and campaign optimisation. Experienced in managing social media, writing high-performing
ads, and analysing engagement metrics to refine creative strategy. Known for consistent
output, adaptability, and a strong understanding of audience psychology.
EDUCATION
Graduating in September 2025
UCSI University, Cheras, Malaysia
Pursuing Ba (Hons) Psychology
EXPERIENCE
Steelcase Office Solutions - Learning & Development Intern (May 2025-Present)
Assisted in the planning and execution of both physical and virtual training sessions.
Conducted training needs analysis through surveys and interviews to design targeted
learning programs.
Prepared
post-training
reports
summarizing
program
effectiveness
and
participant
feedback.
Created and prepared training materials including videos, books, roleplays, worksheets,
slides, and games.
Designed posters and promotional content to advertise training sessions internally.
Improved data processing systems by developing automated Excel tools for tracking
attendance, team assignments, and registration, replacing outdated manual processes.
ScratchDisk Creative Sdn Bhd - Part-Time Copywriter (May 2024-Present)
Developed persuasive copy for F&B and real estate brands to establish strong, consistent
brand messaging.
Generated SEO-friendly Instagram captions and blog content to improve organic traffic
and engagement.
Contributed to ideation of content angles and hooks for performance-focused creatives
across platforms.
Freelance - Social Media & Ad Creative Strategist (Jan 2022-Present)
Increased Instagram reach from 450 to 12K in one month by testing different ad-like post
formats and refining the posting strategy.
Produced 30+ creative variations per brand each month, combining organic content and
promotional visuals aimed at conversion.
Wrote scroll-stopping hooks, educational captions, and CTA-driven content to support adlike campaigns and social growth.
A/B tested different copy and visual styles to identify what improves engagement and
click-through performance.
BEATRICE
NJOTO
EXPERIENCE
Pv Foundry Pte Ltd, Singapore - Virtual Assistant (October 2023-January 2025)
Compiled and submitted detailed monthly expense reports to improve financial tracking.
Coordinated flight bookings and itineraries for business travel, ensuring smooth and timely
arrangements.
Organized and translated business meeting notes into English, Indonesian, and Mandarin
for multi-lingual stakeholders.
Drafted formal invitations to foreign business officials, enhancing professionalism and
international business communications.
Sanpro Energi Fabrikator - HR & Finance Intern (Aug 2023-Dec 2023)
Streamlined the onboarding process for 60+ employees in a single day by preparing all
documentation and training materials in advance.
Reduced payroll errors and delays by processing monthly payroll and attendance for 150+
employees with attention to accuracy.
Updated
new
employee
data
across
HR
systems
to
ensure
accuracy
and
reduce
administrative errors by 70%, using cross-checking and Excel functions.
Established a dedicated phone line to enhance internal communication and address
employee feedback more efficiently.
One Education - Administration (Nov 2022-Dec 2022)
Boosted online engagement by designing and publishing 10+ social media posters, reviving
the brand’s digital presence.
Improved client satisfaction by handling inquiries via social media, reducing response time.
Assisted in launching a marketing campaign that reached 45+ prospective students by
designing and distributing online promotional materials through Instagram and WhatsApp.
ACTIVITIES
Fresh Generation Community Church - Graphic Designer, Volunteer (Mar 2023–Present)
Designed 20+ sermon slide decks, improving readability and visual appeal.
Managed monthly task schedules and workflows for the creative team, improving
productivity and fairness in task distribution.
Designed 15+ ad hoc slides for events, announcements, and church updates.
Contributed to planning and implementing 2025 design team guidelines, which improved
internal communication and task clarity.
UCSI University - Youth Beyond Boundaries (Sep 2022-April 2024)
Organized student engagement programs like workshops and community initiatives.
Created and implemented branding and marketing strategies for student-led initiatives.
Organized and manned a zero-waste bazaar that promoted recycling through a book and
clothing exchange, impacting 50+ students.
Volunteered in a special needs school and guided students in creating 5+ ceramic coasters.
BEATRICE
NJOTO
ACTIVITIES
UCSI University - Student Ambassador Group (Feb 2024–April 2024)
Conducted 10+ campus tours for prospective students and families, enhancing their
understanding of university offerings.
Assisted 2–3 prospective students through the application process, contributing to new
enrollments.
Guided 30+ visiting Japanese students around campus and introduced them to academic
and cultural programs.
UCSI University - MAD Movement, Volunteering Community (Jun 2023–Nov 2023)
Shared sustainability knowledge via Instagram, LinkedIn, and in-person pitches, engaging
10+ students directly.
Promoted eco-living campaigns and engaged with students during awareness week,
boosting participation in sustainable initiatives.
Earned “Top 5 Changemaker” recognition for leading impactful sustainability efforts.
UCSI University - Bhinneka, Indonesian Student Organization (Sep 2022–Dec 2022)
Coordinated and led student engagement events, including cultural exhibitions and
educational workshops, fostering community connection.
Created branding and marketing campaigns that promoted Indonesian culture and student
events, boosting attendance.
Hosted an online CV and interview prep workshop, educating 40+ students about careers.
Designed a custom Zoom background used by 15+ members during online events to unify
branding and improve visual presentation, using Canva
SOFTWARE SKILLS
Canva
Microsoft Offices
Google Workspace
Sharepoint
Excel Automation
LANGUAGES
Indonesian
English
Mandarin
