Beatrice Njoto

I am a dedicated and versatile copywriter with over three years of experience helping brands communicate their message with clarity, creativity, and impact. My professional journey began in copywriting, where I quickly discovered my ability to craft words that resonate with audiences and drive engagement. Since then, I have worked across a wide range of industries including food and beverage, skincare, retail, lifestyle, and education, delivering content that not only tells a story but also strengthens brand identity and supports business growth.

From writing compelling social media campaigns to developing branding content for a smoked chicken business, I have honed the skill of adapting my tone and style to match different markets and audiences. I have also handled freelance copywriting projects for supermarkets, skincare lines, laundries, and more, each requiring me to balance creativity with strategy, ensuring every word serves a purpose.

In addition to my copywriting expertise, I ventured into virtual assistant work, where I supported multinational teams with administrative, HR, and finance-related tasks. This experience taught me precision, organisation, and the ability to manage sensitive information responsibly. It also allowed me to apply my writing and communication skills in professional contexts such as meeting notes, reports, and cross-team coordination.

I bring more than just words to the table. With design skills in Canva and video editing capabilities in CapCut, I can create visual and multimedia content that complements my writing. This blend of skills has made me a reliable creative partner for businesses looking to enhance their digital presence in a fast-paced, content-driven world.

Some highlights of my work include:

• Creating impactful branding and campaign copy for small to mid-sized businesses, helping them reach new customers and build stronger engagement.
• Supporting HR and finance teams during my internship at a multinational company, contributing to smooth internal communications.
• Managing multiple freelance projects simultaneously while consistently meeting deadlines and maintaining high-quality standards.

What drives me is the challenge of turning ideas into words that spark action, whether that means encouraging a customer to buy, inspiring an audience to engage, or helping a brand define its identity. I am eager to continue collaborating with dynamic teams and forward-thinking companies where I can contribute my creativity, reliability, and proven adaptability.