Baylee Grace Kugara

ATTENTION TO DETAIL Content Creation Creative and results-driven social media strategist and content creator with 5+ years of experience growing communities, elevating brand voices and executing influencer campaigns across sectors including fashion, sports, travel, and music. I’m Passionate about connecting brands with their audiences through compelling, culturally relevant content. Contact -- Portfolio - click me Experience Freelance Social Media & Content Consultant Apr 2024 – Present SEO KNOWLEDGE Photography Clients across travel, music, food, events, and sports industries Created and implemented content strategies across TikTok, Instagram, and Twitter leading to a 25–40% increase in engagement for various clients. Produced video and visual assets that reached over 2 million views in total. Collaborated with influencers and micro-creators for campaign rollouts, boosting reach and brand trust. Delivered performance reports using Meta Suite, Google Data Studio, and TikTok analytics. Led brand workshops for social tone, platform strategy, and content calendars. NOW Mar 2023 – Mar 2024 Social media & Influencer specialist Led and executed 60+ campaign strategies with proven engagement outcomes. Produced short-form video content amassing 9M+ views in 3 months. Grew NOW’s Instagram account to 70K followers with a 10% engagement rate. Recruited 28 new influencers, expanding the brand’s creator network. Managed cross-platform social media presence and weekly reporting using Bright Analytics BBC Nov 2021 – Mar 2023 Social media Journalist Curated content across 4 platforms, maintaining a cohesive brand tone. Adapted long-form editorial into social-first headlines and formats. Contributed to notable follower and engagement growth through culturally relevant storytelling. Wavemaker Media Agency May 2021 – Nov 2021 Media Process Executive Campaign strategy Trend Analysis Content Creation RELATIONSHIP BUILDING aylee-grace kugar Copywriting Communication ANALYTICS AND INSIGHTS CREATIVITY ADOBE CREATIVE SUITE nfluencer Marketing Hello ! Audited digital ad performance and optimized social strategies accordingly. Identified 7 new partnership opportunities within 2 months. Coordinated content creator collaborations for paid media. ASOS Jan 2020 – Apr 2021 Communications Manager Designed and executed a comms strategy that improved reach and engagement. Expanded social audiences by 40% through tailored content and targeting. Created a marketing campaign aligning brand goals with customer sentiment.