Baylee Grace Kugara

I am a results-driven Social Media Specialist with over five years of experience creating impactful, trend-led content and campaigns for brands across the beauty, fashion, lifestyle, and entertainment sectors. My expertise spans social strategy, content creation, influencer partnerships, and community management, with a focus on delivering measurable growth and cultural relevance across TikTok, Instagram, Snapchat and more.

As a freelancer, I’ve worked with multiple clients across the beauty, food, travel, sports, and events industries developing bespoke social strategies, producing engaging lo-fi and polished content, and building active communities. My work is grounded in cultural insight, trend analysis, and a deep understanding of what audiences engage with online.

I bring creative vision, analytical thinking, and a collaborative spirit to every project. Skilled in tools like Canva, CapCut, Adobe Creative Suite and Meta Business Suite, I can move fast while maintaining quality and brand consistency. I’m also confident writing compelling short-form copy, engaging with communities in an authentic tone of voice and delivering actionable insights through performance reports.

Above all, I’m passionate about the role social media plays in shaping identity, trends and brand storytelling.