Badar Jaffer
Rawalpindi, Pakistan | -
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linkedin
SUMMARY
I'm a final-year computer sciences undergrad student at Riphah International University. My expertise lies in planning, executing, and evaluating social media marketing strategies to help businesses grow online. Moreover, I am well-versed in on-page and off-page SEO to help websites rank in search results. I am adept at writing captivating and engaging digital content in multiple formats. Last but not the least, I am an avid reader and a fitness enthusiast.
EDUCATION
RIPHAH INTERNATIONAL UNIVERSITY -)
B.S IN COMPUTER SCIENCES
EXPERIENCE
FREELANCING (Jan, 2022-Present)
SOCIAL MEDIA MARKETING ASSOCIATE
Building brand identity of businesses by defining the color scheme, font, theme, and voice in which the brand story is to be communicated to the audience on social media.
Defining the target audience by creating a buyer persona of potential customers based on their demographics, interests, and behavior.
Creating weekly/monthly/yearly content calendar for brands with content categorized into informational, inspirational, entertaining, and business-oriented content.
Setting SMART goals aligned with objective of the business and defining KPIs to gauge progress.
Planning, executing and evaluating social media Ad campaigns to maximize results.
Managing budget for Ads and calculating ROI, ROAS, and Cost Per Result to gauge Ads campaign performance.
SERVIXER / DEVSTUDIO.AGENCY (Jan 2020 - Dec 2021)
CONTENT WRITER
Wrote engaging and persuasive social media Ad copies.
Wrote SEO optimized web content for Servixer and its clients.
Did market research to understand buyer intent.
Used Ahrefs, UberSuggest, SEMRush and Google Ads Planner to find and shortlist relevant fat-head and long-tail keywords.
Brainstormed ideas and wrote scripts for video content
MITE DIGITAL (Dec, 2021- June 2022)
REMOTE CONTENT WRITER (PART-TIME)
Wrote on-page and off-page blog posts.
Wrote research-based articles for various niches.
Wrote SEO optimized web content.
CERTIFICATIONS
META (COURSERA)
Introduction to Social Media Marketing
META (COURSERA)
Social Media Management
META (COURSERA)
Fundamentals of Social Media Advertising
META (COURSERA)
Advertising with Meta
UC, DAVIS (COURSERA)
Google SEO Fundamentals
UC, DAVIS (COURSERA)
Introduction to Google SEO
GOOGLE DIGITAL GARAGE
Fundamentals of Digital Marketing
SEMRUSH
Keyword Research Course with Greg Gifford
JOHNS HOPKINS UNIVERSITY (COURSERA)
HTML, CSS, and JavaScript for Web Developers
SKILLS
COMMUNICATION SKILLS Clear, Concise Writing | Oral Presentation | Responsiveness | Active Listening DIGITAL MARKETING: On-page and Off-page SEO | Copywriting | Social Media Marketing | Meta Ads Manager | Canva | Email Marketing | Brand marketing |
PROGRAMMING HTML | CSS | JavaScript | Python | Vue.Js |
LANGUAGES: English, Urdu
EXTRA
Marketing Director Riphah Hult Prize -
Content Writer for IEEE Chapter of Riphah International University
