Badar Jaffer

I'm a Meta-certified Digital Marketing associate specializing in Social Media Marketing. As a social media marketer, my expertise lies in:

• Building brand identity on various Facebook and Instagram.

• Defining objectives, setting SMART goals, and using KPIs to track progress.

• Defining Target Audience and creating buyer personas.

• Strategizing content and creating content calendars.

• Planning, executing, and evaluating Facebook Ads campaigns.

• Calculating ROI, ROAS, and Cost Per Result to gauge Ads campaign performance.

My digital marketing career started as a content writer where I wrote social media Ad copies, blog posts, website content, and more according to the best SEO practices. After exploring digital marketing to its depth and realizing my passion to help businesses grow, I found Social media marketing to be my cup of tea through which I can help businesses grow, expand their outreach, and get heard by their target audience who are among the 4.26 billion people (approximately) currently on different social media platforms.