AYA HAMED
Customer Success & Security Firmware Specialist
LinkedIn Profile | Jerusalem
Professional Summary
Customer Success & Enablement professional with extensive experience helping
enterprise customers and OEM partners (Dell, HP, Lenovo, Microsoft, etc.) successfully
adopt advanced security features. Skilled at translating complex platform security
concepts into actionable guidance, accelerating deployment, and reducing integration
challenges. Proven ability to bridge engineering expertise with customer needs,
driving higher satisfaction, adoption rates, and platform value. Seeking to bring a
blend of technical depth and customer-centric execution to a fast-paced, growthoriented environment.
Selected Projects
IFWI Layout Optimization – Strategically optimized IFWI layout to fit firmware in
SPI flash, generating substantial annual savings for OEMs while preserving full
security and performance.
Hardware Anti-Rollback Advocacy – Championed Intel’s Hardware AntiRollback feature with major OEMs, preventing numerous firmware-related
vulnerabilities and significantly reducing security risks while enhancing device
protection.
Intel Integrated TPM Enhancement – Optimized Intel PTT to offer a costeffective alternative to discrete TPM solutions for global OEMs, achieving NISTcompliant security and SMX algorithm support for PRC markets, saving
customers significant costs annually while ensuring full security compliance.
Experience
Intel Corporation | Jerusalem, Israel
Customer Enablement & Firmware Technologist | 2015 - 2025
Led onboarding and technical enablement for major OEMs, ensuring smooth
integration of platform security capabilities.
Conducted customer workshops and webinars, translating deep technical
concepts into clear business impact.
Collaborated with global engineering teams to address escalations, resolving a
high volume of critical issues, preventing launch delays and significantly
improving customer satisfaction scores.
Developed standardized guides and troubleshooting flows, drastically reducing
OEM integration time and streamlining the deployment process.
Delivered enablement content to a vast network of global engineers, increasing
adoption of key security features.
Education
Bethlehem University
Bachelor of Computer Information Systems
Technical Skills
Security & Firmware
TPM Fundamentals / TCG Standards
IFWI Layout & Firmware Integration
Platform Security & Resiliency
NIST Guidelines / Security Compliance
Customer Success & Enablement
Enterprise Customer Engagement & Strategic Enablement
Technical Training & Knowledge Transfer
Onboarding & Adoption Acceleration
Escalation Management & Issue Resolution
Stakeholder Communication & Cross-Functional Collaboration
Tools & Platforms
Jira / Confluence / Salesforce / ServiceNow
MS Teams / Zoom / Slack
Languages
Arabic – Professional (spoken & written)
English – Professional (spoken & written)
Hebrew – Intermediate (reading & comprehension)
References
Available upon request.