Avinash Anandan

Avinash Anandan Delivering richer web and mobile experiences for Brands and transforming the enterprise using Digital technology- Summary In today's digital-first and experience driven world, Brands and Enterprises partner with us to help them envisage and build their future. We are a digital experience agency delivering turnkey Websites and Apps, Branded Ecommerce stores, Digital Automations for personalised Marketing and Custom Digital products for Brands and Enterprises to succeed in the modern digital world. Experience Director at Argience January 2010 - Present Argience designs Digital products that enhance the customer experience for Brands. In today's digital-first and experience driven world, clients partner with us to help them envisage and build their future. We are a digital experience design agency building UX for Websites and Apps, Branded Ecommerce stores, Digital Automations for personalised Marketing and Custom Digital products for Brands to succeed in the modern digital world. Director, Digital Products July 2013 - June 2014 (1 year) My role as Director of Digital products was to work with the CEO and the senior management team to define marketing and technology strategy, consumer products for customer acquisition, engagement, conversion and optimization and internal products for streamlining functional and organisational processes 1. Digital Marketing: (Strategy, Results ownership across Social, Email, Digital Automations, CRO) 2. Strategise and drive teams to build Digital Products and Technology for customers, partners and organization internal employees (Consumer portals, CRM, Marketing Automation, Sales Automation, SMS based engagement products Digital Products Consultant March 2013 - June 2013 (4 months) Page 1 Product Management Consultant at india.com April 2012 - May 2013 (1 year 2 months) Product Manager at Webaroo October 2006 - October 2009 (3 years 1 month) At Webaroo, I primarily worked on mobile and internet technologies.I worked with the team in the conceptualization and launch of multiple products. This involved * Research and analysis of markets and competitors. * Understanding and analyzing user needs. * Defining navigation flow for the products * Creating preliminary designs/mockups, working with graphic designers on the UI and user experience * Everyday interaction with the development and QA teams to build and launch the product. * Working with partners to achieve product objectives. Education V.J.T.I Mumbai BE, Computers, 2002 - 2006 Don Bosco School 1987 - 2000 Page 2 Avinash Anandan Delivering richer web and mobile experiences for Brands and transforming the enterprise using Digital technology- Contact Avinash on LinkedIn Page 3