Atul Rai

Atul Rai CAREER OBJECTIVE To work in an organiza on where professionalism and enthusiasm is recognized and to work con nuously towards excellence while increasing my technical skills & professional exper se. PROFESSIONAL PROFILE Course : Master of Computer Applica on (MCA) Ins tute : Graphic Era University, Dehradun (U.K.) EXPERIENCE Digital Marke ng Manager with Enthuons Technologies Pvt Ltd, Noida from Jan 2011 to Present ● Over 12 Year of Experience in Digital Marketing e.g. White Hat SEO, SMO, SEM, Google PPC, Facebook PPC, Twitter Ads, Wordpress SEO, WooCommerce, Shopify, Squarespace, Advanced On-Page SEO (Structured Data both JSON-LD and Microdata format, Google Page Speed optimization, Lighthouse report Optimization, GTMetrix Optimization). ● Google Analytics/GA4:- I have good experience in Google Analytics Universal, GA4, GA4 Reports visualization, Funnel reports setup, path explore, segments explore reports setup, GA/GA4 Enhanced E-commerce transaction tracking, Filter Setup (show full URLs, excluding query parameter, subdomain filter, referral exclusion, etc), Custom Reports, Custom Dimension, Custom Dashboard, Cross-Domain Tracking, Behavior Analysis, and behavior flow, Treemaps, Search console linking with Analytics, Linking Analytics with Google Ads, Landing and Exit pages overview, Site speed overview, classic E-commerce event tracking, Conversion tracking, Goals Overview and set up, Funnel visualization, Attribution modeling, Custom Event tracking unsing GA4 and GTM ● Implementation of GA4, custom funnel visualization setup under GA4, GA4 Reports visualization, Funnel reports setup, path explore, segments explore reports setup ● Configuration of various goals and tracking via GTM into Google Analytics. WordPress integration, WoCommerce Integration and reporting under GA, Custom reporting, Real-Time data (event, pageview) tracking, automated data collection, Demographic, Device, Social traffic reporting. ● Integration of Google Analytics with Google digital data studio for custom reporting ti Google Tag Manager (GTM):- I got expertise in Google tag manager tracking code deployment and publishing on the website either manually or plugin or app. I am well versed in tracking any event or pageview with the help of GTM. ti ti ti ti ti ● I manage the setup and firing of various tags and triggers for custom HTML, AJAX event tracking, form submissions, scroll tracking, video views tracking, Facebook pixels conversion tracking, and Facebook pixel event tracking using custom HTML code. I am an expert in managing and creating data layer variables, custom events, custom javascript variables, DOM elements, Lookup table, Javascript variables & 1st party cookie variables. I do implement a JSON-LD schema code via Google Tag Manager. - GA4 Reports visualization, Funnel reports setup, path explore, segments explore reports setup - Google Ads Conversion Tracking - Google Ads Re-marketing - Google Ads Calls From Website Conversion - Google optimizes tracking - Crazy Egg tracking - Adroll smart pixel tracking - Conversion Linker, Hotjar tracking code - Facebook pixels conversion tracking - Facebook pixel event tracking using custom HTML code (Add to cart, purchase, complete registration, app install, video views, page views, schedule, search, subscribe, view content) - Setting variables and schema implementation using Google Tag manager - E-Commerce purchase tracking - Advanced E-commerce tracking like Revenue, Conversion rate, Transactions - Various button click event tracking, form submission tracking, Ajax form submission tracking, Subscribes, email, and telephone link click tracking and other link click tracking - Active campaign tracking - Albacross tracking - LinkedIn insights - Bing Ads Universal event tracking - Twitter Universal website tag implementation - WooCommerce event tracking via GTM - Dynamic implementation of JSON-LD structured data (Schema Markup or Rich snippet) with the help of GTM - Work on In-built Variable, Data Layer Variable, User Defined Data Layer Variable in GTM • UA to GA4 migration: ⁃ Auditing UA properties ⁃ GA4 structure set up as per UA ⁃ Determining custom dimension and matrices in GA4 (event-based, user based) from UA (Session, Hits, Product and Users) ⁃ Creating conversion in GA4 from Goals in UA ⁃ Implementing eCommerce tracking in GA4 by taking reference from UA properties ⁃ Writing custom data layers in GA4 by taking reference from old schema in UA ⁃ Migration from UA to GA4: Pageviews, Events, Cross-domain tracking, Internal traffic filter, Session settings, Referral exclusion list, Goals/conversions, And many other things • Data visualisation tools: Looker Studio (formerly Google data studio) Tablaeu, PowerBI, Fusion Charts, OpenHeatMap, Datawrapper, Leaflet, ChartBuilder Data Sources: GA, GA4, Facebook, Google Search Console, Google Ads, Google sheets, Excel sheets, MySQL, PostgreSQL, BigQuery ● Google Search Console (Formerly Webmaster) Expert:- Indexing, Crawl Errors, HTML Improvements, Structured Data, Data highlighter, Sitemap Indexing, AMP Issues, Mobile Friendly Issues, International targeting, Search metrics and Link analysis etc. ● Facebook Paid Advertising & Pixel Expert:- Facebook Paid Advertising, Ads Manager & Business Manager Handling, Facebook Pixel All page view, add to cart, purchase event, Lead, Registration, View content Add to wish list, Search, Add Payment info etc event tracking via Google Tag Manager (GTM). Tracking Via Facebook Analytics, FaceBook ad techniques and analysis expert along with other social networks ● Rich Snippet or Schema MarkUp Expert:- I have strong experience in Structured Data Schema Markup (schema.org) implementation, I have created schema for Web Page, Service Schema, About a Person, FAQs, Q&A, How-to Schema, Academics, Lawyer, Law Firm, Therapeutic Treatment, Local Business, Organization, Product List, Product Category, Medical Treatment, Boarding Schools, Events, Reviews, and Products. I can implement JSON-LD schema markup with the help of Google tag manager (GTM) along with that I am expert in coding and implementation of schema markup with the same See my example sites:www.dankontorstole.dk thomasdigital.com www.halt.org www.esta-antrag.com www.mjtrotta.com www.doorstop.com.au www.collectorknives.biz www.azestfor.com www.catwalker.com www.collectorknives.biz www.revekarose.com www.biteline.net www.energywiseireland.ie www.beton-deluxe.com www.cannontrading.com www.manuelianlawfirm.com www.broastreelagos.com www.patienttrak.net ashevilleacademy.com ● Experience with International Client Handling:- International Client handling, Skype call, Trello, Asana, Slack, Email, Messaging, Delivering Progress Reports to client, Connecting with the team, Managing Team. ● Web Analytics Tools Google Analytics, Google Tag Manager, Google Optimize for A/ B Testing, Google Digital Data Studio, Google Ads Tool, Google Search Console, Bing Webmaster Tool, SEMRush, Stat Counter, SEO Moz, Screamingfrog, AHREFs Tool, Buzzstream, Open Site Explorer Tool, Moz Cast, Bright Local, Yext. ● Maintaining Web Analytics Report, Create Client Side Reports for Weekly and Monthly Basis, Create SEO Proposal Plans with best possible solutions for client’s requirement. ● Good Experience In Both On Page & Off Page SEO(On Page, Canonical Issue, Blog Creating, Sitemap.xml Creation, Site Analysis, Keyword Analysis, Competitive Analysis, Before SEO Ranking Report,Web Analytics, Directory Submission, Article Submission, Blog Posting, Pdf/PPt Submission, E-Book Submission, Video Submission, Forum Posting, Press Release Distribution, Classified Ad Create and Posting, Social Bookmarks) My Roles & Responsibilities for Enthuons Technologies Pvt Ltd Position: Digital Marketing Manager / SEO Consultant Job Responsibilities: Client Interaction Interacting with client via Skype/Slack/Email/Whatsapp Understanding client/project requirement Create proposals & provide best possible solutions for client’s requirement with some value addition. Define the Cost estimation Define project timeline & expected results. Send weekly and /or monthly work report to client with future action plan. Web Marketing Project Planning & Execution ● ● ● ● ● ● Understanding client’s requirement & project specifications Plan, prepare, implement & manage the web marketing strategies Resource allocation Define the weekly work schedule of web marketing team Monitoring the campaign execution & progress Training & development of the web marketing team Research & Training: ● ● ● ● ● Keep track of latest trends & the emerging technologies. Thorough study of the new technique Document the findings Deliver seminars on that topic with the relevant team members & train my team members Implement the new techniques in web marketing process Monitor & analyze the results Social Media Optimization ● ● Identify the target audience accordingly. List the sites (Social Networking, Social News, and Social Bookmarking) where the target audience is present. AREAS OF INTEREST ● ● ● ● ● ● ● ● ● ● ● Google Tag Manager, Google Optimize, Google Digital Data Studio, SEM, PPC, SMO Various Web Event Tracking With GTM Website Testing Facebook Paid Advertising LinkedIn Insights Twitter Ads Ecommerce Event Tracking A/B Testing, Redirect Split & Multivariate Testing with Google Optimize Keywords Analysis Google Adsense Web Analytics Reports with Good tools (eg.Google Analytics, SEM Rush, Screaming Frog etc.) PROJECTS http://websitedesigningcompany.tech http://thomasdigital.com https://halt.org http://landmarkfinance.com http://corewealthconsultants.com http://bytefixx.com https://flashtechllc.com http://www.creativerock.com.au http://www.howlingmoon.com.au http://www.souduresamartin.com http://www.studio-liorit.co.il http://www.prestigeautomotive.org https://ormsurvey.com http://www.sanctuary-trust.com http://www.localadworks.com https://www.airbnb.com/rooms/- http://www.martincountytxrecords.com http://motioncue.com https://mediaboom.com https://mpinsurance.co.uk https://movewithyoga.com.au https://persiankhatoon.com https://bluebahia.com http://www.finertimes.com https://hatstore.ch/ https://hatstore.it/ https://hatstoreworld.com/ https://hatstorecompany.com/ https://hatstoreaustralia.com/ http://www.premiumleisure.com/ https://jbelldfw.com http://globizassociates.com/ https://ca.tokyosmoke.com/ https://www.beton-deluxe.com/ http://budgetdumpstershouston.com/ https://www.collegefundlandscaping.com/ http://excitingwindows.com/member/couturebykaren/ http://excitingwindows.com/member/susanday https://www.esta-antrag.com/ https://india-visum.de/ https://sewellnylaw.com https://lexigo.com/ https://www.patienttrak.net http://www.rrfinance.com/ http://www.rrfcle.com/ http://www.rrinsurancebroker.com/ http://rrvaluepartner.com http://bytefixx.com http://www.enthuons.com http://www.whippedcreamdirect.co.uk http://www.coffeecakes.com http://www.anastasiasteeleandchristiangrey.com http://www.cosmeticsurgerydelhi.net http://www.largegiftbows.com http://www.whippers.co.uk http://www.electronicsforu.com http://www.birdseyemoon.com TECHNICAL SKILLS O.S: Windows XP, Windows 7, 8, 10, Ubuntu (Linux), Mac, Fedora (Linux) Web Skills & Tools: Php, Wordpress, WooCommerce, Shopify, Squarspace, Wix, Html, JavaScript, Xml, Dreamviewer, Sublime, Visual Studio, Note pad ++ INTEREST AND HOBBIES ● Listening Music ● Watching Movies ● Cooking PERSONAL INFORMATION Father’s Name : Late Shri Jatashakar Singh Date of Birth : - Languages Known : Hindi & English Marital Status : Married Place …….. Atul Rai