Atul Rai

With over 12+ years of experience as web analytics professional, I have expertise with GTM, UA, GA4, and Looker Studio (formerly Google Digital Data Studio). I have seen every trend and understand every metrics as far as website analytics are considered. I know my way around the web and eCommerce tracking and I combine my experience with expertise to fulfil your expectations. I have expertise in creating a powerful data-driven process that will help you to measure customer interaction with the website, segment visitors and understand how each group behaves, analyze per-campaign ROI, and continually optimize the website in order to increase profitability.

My Abilities

• UA to GA4 Migration

• GA4 set up, custom reporting and visualisation, funnel reports, path exploration, segment reports

• Google Tag Manager (GTM) set up

• GA4 and GTM Audit

• Server side tagging/tracking

• Conversion API (CAPI)

• Google Ads conversion

• Facebook pixel conversion, Facebook pixel event tracking using custom HTML code (Add to cart, purchase, complete registration, app install, video views, page views, schedule, search, subscribe, view content)

• Google Ads Re-marketing, Google Ads Calls From Website Conversion, Google optimizes tracking

• Conversion Linker, Hotjar tracking code

• Custom data layerPush, Javascript, Jquery, 1st party coockie

• Advanced E-commerce tracking like Revenue, Conversion rate, Transactions

• WordPress, WooCommerce, Shopify, Wix, Squarespace, BigCommerce, Magneto, PrestaShop