Ashish Gengara
1823, Dwarkapuri, Indore, MP 452001
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Summary
Dedicated SEO Analyst who can conduct efficient and accurate research and SEO strategy implementation. Skilled at conducting SEO keyword research and search engine analysis, producing original SEO content, and assisting with sitemap building. Specializes at utilizing content and cross-platform marketing for SEO strategies.
My Goals
Organic SEO, Search Engine Optimization, project management and planning, multi-tasking, SEO strategic planning, social media marketing, pay per click optimization, client communications.
Marketing Intelligence for website, Research into your web competitors, creating maximum appeal SEO, Social Media Marketing, Deep Link Submission.
Experienced in Google analytics traffic monitoring, custom reporting.
Create, monitor and evaluate PPC campaigns across Google & Microsoft Ad Centre.
Highly motivated, creative, fast learner and flexible to the demands of the job.
Managed team by motivating and guiding them for best overall performance.
Enjoy working as team to complete assigned tasks on time with satisfaction.
Proficient in Keyword Market Research and Organic SEO.
Able to resolve any technical issues faced by team members and clients.
Research and keep up to date on new SEO/PPC techniques and trends.
Extensive knowledge of HTML, XHTML, DHTML, CSS, PHP, ASP, JavaScript, AJAX, XML, cookies, MySQL, MS SQL, Access, Photoshop, version control systems and more.
My other hands on desk are Graphic Design, Brand Development, Visual Consultancy, Advertising, Creativity, Web Design, Marketing, Events, Media Production.
Core Qualifications
Knowledgeable on every Google algorithm update
Adept at utilizing several types of analytical software
Able to establish good working relationships with reliable online content providers
Proficient in several website programming languages
Efficient at interviewing clients to determine goals and needs
Creates comprehensive presentations and reports for client benefit
Professional Skills
1. SEO: Expert
2. SMO: Expert
3. PPC: Advanced
4. Project Management: Advanced
Languages
English: Fluent
Employment History
SNV Infotech Pvt Ltd
SEO Executive
Indore, Madhya Pradesh
November 2011 – December 2013
I started my career from this company. Learned a lot from the company from the seniors. My responsibility there are manage a team and worked on individual projects with my team.
Managed the SEO strategy and served as manager in 2012 to 2013
Earned increased responsibilities (elevated from 10 clients to 25 clients) & a significant pay raise 6 months into tenure
Promoted at 12 months
Mentored newly hired SEO specialists.
Earned the highest quality scores across the entire SEO team for 2013
Promoted brand awareness through SEO optimization and attractive web design.
Webygeeks Technologies Private Limited
SEO, PPC Analyst
Indore, Madhya Pradesh
April 2014 – June 2015
Calculated ROI of marketing campaigns summarized results and reported to management.
Provided detailed analysis of website traffic from various marketing sources.
Managed $50/day Google Adwords (PPC) accounts.
Reduced marketing cost per Adwords lead by $10.
Implemented call tracking software for marketing materials.
Performed keyword research and built PPC campaigns from ground up.
Matic Technologies
Sr. SEO Analyst and PPC Marketer
Indore, Madhya Pradesh
June 2015 – June 2016
Restructured and installed SEO best practice standards between subject matter experts and the end user support analysts
Learned to utilize BrightEdge and Omniture software to track sales metrics - ROI, revenue from natural/paid search, CTR, CPC, conversions - for managed search terms
Illustrated and suggested solutions improvements to capture blended opportunity rank that assisted with increase of company sales of by 20-30%
Constructed an efficient visual training module that increased onboard processes for web development and design teams
Immersive Infotech Pvt. Ltd.
Sr. SEO Analyst and Project Manager
Indore, Madhya Pradesh
June 2016 – Dec 2017
Managed SEO campaigns for high-spend and custom clients.
Performed website audits for prospective client proposals.
Innovated SEO techniques through analysis of traffic and search engine trends.
Implemented on-site optimizatons, backlink analysis, conversion optimizaton, Social
Developed successful reputation management product utilizing SEO.
Increased monthy Enterprise SEO team revenue from $6k to over $12K in 6 months.
Technical Summary
Design campaign strategy, define key performance indicators and manage execution of campaigns for in-house and client websites. Have been following an extensively researched working strategy with the team members for SEO campaigns. The process includes:
Site Review and Recommendations:
Review websites for possible errors that makes them unfavorable to search engines and recommend for possible modifications to make them search engine friendly.
Competitor Analysis:
Analyze and conduct web research on competitor sites and determine the future course of action to rank at higher positions in SERPs.
Keyword Research:
Perform keyword research to suggest effective keyword phrases for new sites after going through the sites’ practice/functional areas, key terms and geographic areas for generating effective keyword phrases for the website.
On-Page Optimization:
Work for on-page optimization that includes robots.txt file configuration, checking Canonical issues and redirection issues with .htaccess file, XML Sitemap generation, image ALT-Tags, Header Tag optimization, Broken link issue, Rectification HTML and CSS validation errors, Content optimization and modification, Navigation structure (Breadcrumb Navigation), Page-Footer, Resource pages and other technical issues.
Meta-tag Definition:
Perform meta-tag creation for new sites as well as modify for lower ranked sites.
Social Media Optimization:
Increase site's popularity through social media optimization. Use social bookmarking, on- topic forum submission, social networking sites such as Twitter, Facebook, MySpace etc.
Google Analytics and Google Webmaster Tools:
Submission of websites in Google webmaster tools and Google analytics for monitoring traffic and visitor trends to the website, finding other errors on the site.
Report Generation and Submission:
Track, analyze and generate reports on effectiveness of ongoing marketing programs.
Certifications
I have successfully cleared the Google Analytics, Google Adwords, Google Digital Unlocked, SEMRush and many other certification exams.
Education
Vindhya Institute of Technology and Science
Bachelor's Degree
Indore, Madhya Pradesh
Graduated July 2010
I have completed my BE in Information Technology from RGPV, Bhopal (MP)
Hobbies & Interests
Play Online Games, and Watch WWE
Personal Information
Father’s Name: Mr. Chetandas Gengara
Marital Status: Married
Date Of Birth: 11th Feb 1987
Websites, Portfolios, Profiles
LinkedIn:
https://www.linkedin.com/in/ashish-gengara/
Google+:
https://plus.google.com/u/0/+AshuGengara
Facebook:
https://www.facebook.com/Ashu.Gengara
Twitter:
https://twitter.com/ashish_gengara
PERSONAL SKILLS:
Proven ability to conduct accurate analysis, solve problems, assess technical capabilities, conduct strategic planning, build and motivate teams, and manage projects.
DECLARATION:
I hereby declare that all the information which is described above is true as per my knowledge. I can verify all the information mentioned above with original documents.
Place: Ashish Gengara
Date:
