Achieve Your Goals From Awareness to Engagement to Driving New Business. Promote Content.Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.Digital marketing is a broad term used to describe a wide range of online marketing functions. As a whole, the primary goal of a digital marketing company is to do 3 things: Increase your online presence. Perform market research. Integrate your online profiles and platforms.