Araf Noor

EXPERIENCE Senior Clients and Strategic Partner Manager Optimizely ARAF NOOR linkedin.com/in/arafnoor Gulshan-2, Dhaka, Bangladesh- (- I’m a Computer Science engineer and a Microsoftcertified analyst who has acquired 6 years of fulltime experience in tech and e-commerce. I’m a go-getter and my area of expertise is in combining data skills with communication skills in order to make the best decisions for business. SKILLS & ABILITIES Technical Skills: • Microsoft Office, Google Workplace (G Suite) • Salesforce, HubSpot, LinkedIn Sales Navigator • C, Java, Python, SQL, Wordpress, CSS, HTML • Power BI, Tableau, Figma • SEO, SEM, PPC Advertising, CRO, ROI Analysis • Google Ads, Meta Ads Manager Communication Skills: • Proficient in English and Bengali • Intermediate in French • Writing, Public Speaking, Negotiation, Leadership Extra-curricular Skills: • Captain of football team at school level • Vocalist for school band • Member of North South University Young Economists' Forum (NSU YEF) EDUCATION North South University (Aug 2015 - Dec 2020) Bachelor of Science, Computer Science Engineering Scholastica (Jan 1998 - Jun 2014) O & A Levels, under University of Cambridge (IGCSE) REFERENCES Delara Farooq Joost de Stigter Head of Category, Director, Sales foodpanda Bangladesh Optimizely linkedin.com/in/delara- https://www.linkedin.com/in/jo farooq-73a70910a/ ost-de-stigter-3bba80b/ (Feb 2023 - Present) • First point of contact for all new partners and customers, effectively establishing relationships between potential prospects and Optimizely. • Identify new leads, onboard prospects and negotiate contract details. • Execute sales through calls, emails and meetings. • Onboard new customers and own entire subsequent lifecycle. • Monitor effectiveness of strategic partnerships. • Design, optimize and maintain Power BI reports for analysis through visuals. • Conduct Month-on-Month reports to review successful opportunities and scrutinize failed/lost opportunities. • Take strategic measures to prevent churn and facilitate renewals. • Resolve conflict among partners/customers and account executives. • Register and close deals for Microsoft Azure and Google Cloud. Growth Management Executive foodpanda Bangladesh (Sep 2021 - Jan 2023) • Led the planning and execution of consumer promotions through engaging campaigns and tailored offers for “pandamart” - foodpanda's grocery platform. • Developed monthly reports for campaigns and execute post-mortem analysis. • Owned pandamart app’s front-end ensuring effectiveness of ongoing campaigns. • Retrieved relevant data and translated it into meaningful information in order to drive performance metrics. • Ran campaigns for local and international brands such as Unilever, Reckitt, Nestle, Marico, P&G, Transcom, Arla, Godrej, Dabur, Igloo, Coke, Square, etc. • Coordinated with brand partners to co-fund exclusive consumer promotions. • Catalyzed projects by collaborating with cross-functional teams such as Business Intelligence, Demand, Marketing, Finance, Partnerships, Product, Content, etc. • Introduced fresh in-app modules by liaising with regional and global teams. • Drove A/B testing to evaluate new pricing systems and discounts. • Strategized processes for best in-app customer experience. Executive - Branding PriyoShop.com Ltd. (Aug 2019 - Aug 2021) • Organized campaigns by evaluating customer data. • Worked on promotional strategies for user acquisition and retention. • Wrote articles for and managed blog.priyoshop.com. • Evaluated customer analytics. Digital Lead Plaantik (April 2018 - Present) • Manage online content across Facebook, Instagram, YouTube, Twitter. • Evaluate analytics for branding. • Conduct interviews with sports personalities for YouTube channel. Executive (Part-time) Brain Station 23 (May 2016 - Aug 2019) • Executed SEO plans and monitored effectiveness. Co-founder and Head of Public Relations Footsteps (Nov 2013 - Jun 2017) • Organized donation drives and executed socially impactful projects. • Maintained relationships with companies like Unilever, Nestle, Robi, etc. ACHIEVEMENTS • Promoted to “Senior” level after remarkable evaluation at Optimizely. • Brought in 11% MoM customer acquisition for pandamart. • Contributed to overall 30% growth in food, non-food and perishable categories of pandamart in terms of sales, margins, basket size and orders since joining. • Earned Power BI Data Analyst Associate certification on Microsoft Learn. • Earned SQL and Python certifications from HackerRank.com. • Earned "Consistent Performer" award for performance at PriyoShop.com. • Received "DELF" certification from Alliance Française. • Thesis on "Covid Portal and Marketplace" published at University of British Columbia, Canada. • First-ever recipient of Scholastica Merit Scholarship. • Won sports tournaments as well as best player awards.