Araf Noor

I'm Araf Noor, a Computer Science Engineering graduate with a diverse background spanning tech, e-commerce, and q-commerce. With over five years of experience, I specialize in using data and human insight to drive business outcomes. I’ve worked in roles ranging from branding and campaign execution to strategic partnerships and data analytics.

At foodpanda, I played a key role in boosting customer acquisition for pandamart and collaborated with global brands like Unilever and Nestlé. My time at Optimizely sharpened my ability to manage the full lifecycle of partnerships, supported by in-depth reporting and analysis using Power BI. I’m currently building strategic relationships in the telecom-tech space at Truely eSIM.

Beyond work, I’m Microsoft-certified in data analysis and have earned credentials in Python and SQL. I'm also passionate about sports and media - serving as Digital Lead at Plaantik, where I produce content and host interviews with global athletes.

Whether it’s crunching numbers, negotiating deals, or leading teams, I bring a people-first, results-driven approach to every challenge.