ANUSA GYANWALI
Kathmandu • - •-• LinkedIn
Hands-on digital marketer with a roll-up-your-sleeves mindset and a genuine love for building things that work. Over
the past few years, I’ve worked across different markets and industries, blending content strategy, paid ads, SEO,
and analytics to help brands grow. I’ve led B2B and B2C campaigns, managed cross-functional teams, and always
made sure creativity and performance go hand in hand. I like turning ideas into action, using data to guide decisions,
and creating marketing that connects with people and drives deliver long-term value.
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SKILLS
Marketing Skills: Social Media Strategy | Content Writing & Storytelling | Brand Positioning | Ad Campaign
Management | Email Marketing | SEO & SEM Strategy | Influencer Marketing | Podcast Management | Client
Servicing | Market Research | Audience Segmentation | A/B Testing | Campaign Planning | Analytics & Reporting
Proficient Tools: Google Analytics | Google Search Console | Google Tag Manager | Hootsuite | Trello | Jira |
LinkedIn Campaign Manager | Meta Ads Manager | TikTok Ads Manager | Semrush | Ahrefs | Mailchimp | SendGrid |
Canva | Photoshop | Figma | Adobe Premiere Pro | CapCut
Soft Skills: Reliable and punctual in professional settings | Collaborative leader with confident decision-making |
Strong communication and interpersonal abilities | Creative thinker with a practical approach to problem-solving |
Highly organized with excellent time and task management
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PROFESSIONAL EXPERIENCE
Digital Marketing Executive
Devfinity LLC (Utah, USA)
August 2024 – Present
Devfinity is a global tech company with offices in the USA, Mexico, and Nepal, delivering innovative technology
solutions to businesses across industries.
Major Clients: Now CFO (INC. 5000 Company), Teris Ai, Stark Excavating INC, Axis Data Solutions, Tossd,
Cencore Group, Catalyst Legal
➔ Developing and executing data-driven digital marketing strategies to enhance brand visibility and generate
high-quality leads
➔ Creating high-impact content for websites, social media, blogs, and email campaigns to engage audiences
and drive conversions
➔ Enhancing SEO strategies through keyword research, content optimization, and technical improvements to
boost website traffic
➔ Managing advertising budgets across Google, LinkedIn, and Meta platforms efficiently to ensure cost-effective
execution of campaign strategies
➔ Analyzing marketing performance metrics using tools like Google Analytics, Search Console, and SEMrush
➔ Leading the graphic designing, content writing, video editing, and UI/UX teams to align marketing with
business goals and enhance customer engagement
➔ Overseeing website improvements and UI/UX enhancements to ensure a seamless user experience and
brand consistency
Digital Marketing Officer
Maven Consulting Group (Melbourne, Australia)
May 2023 - August 2024
Maven Consulting Group is a multi-sector group of companies with core operations in education, visa services,
hospitality, and entertainment. Headquartered in Melbourne, Maven has branches in 12 cities across Australia, the
Philippines, Malaysia, Nepal, and Bangladesh.
➔ Developed and executed strategic marketing initiatives to drive brand awareness and audience engagement
across Maven Consulting, Maven Podcast, and Maven Café
➔ Built and maintained strong partnerships with influencers, brand ambassadors, and key stakeholders to
expand the company’s outreach and enhance its market presence
➔ Collaborated with the podcast production and video editing teams to produce high-quality, engaging content
➔ Oversaw the development of scripts, B-roll selection, and short-form videos, including highlight reels, title
videos, and YouTube Shorts
➔ Contributed to the podcast's growth, reaching 1M+ views in the first 6 months through strategic planning
➔ Organized and marketed high-impact events, including Maven Jatra, a large-scale community festival held in
Melbourne featuring prominent artists
➔ Led cross-functional teams, sales, customer service, and content writing teams, to make sure the marketing
strategies are aligned with the business goals
➔ Managed and optimized digital marketing campaigns on Meta, TikTok, and Google using performance
analytics
➔ Executed targeted SMS and email marketing campaigns focused on audience retargeting and retention
➔ Collaborated with the development team to enhance usability and enable real-time reporting in the in-house
client management system, Maven Associates
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Digital Content Strategist
Spell Innovation (Kathmandu, Nepal)
December 2021 - May 2023
Spell Innovation is a full-service IT and digital marketing agency offering services to both service and
product-oriented businesses.
➔ Managed content for both online and offline campaigns, including BTL activations and product launches
➔ Conducted keyword research and implemented SEO strategies to improve website traffic and search visibility
➔ Produced engaging content for ads, brochures, cold emails, newsletters, email campaigns, proposals, and
social media, ensuring branding consistency
➔ Collaborated with graphic designers and video editors to align visuals with content strategy and messaging
➔ Monitored content performance and made data-driven adjustments to optimize engagement and conversion
➔ Led team meetings, maintained project timelines, and ensured smooth collaboration across teams
Major clients: Labim Mall, Delish, River Bay Rafting & Resort
Sales and Marketing Assistant
Hike Business Concern (Kathmandu, Nepal)
Jun 2019 – Dec 2021
Hike Business Concern is the official distributor of Vadilal Ice Cream in Nepal, supplying products to a wide network
of retail outlets and vendors.
➔ Assisted in planning and executing promotional activities to increase brand visibility and boost sales of
Vadilal Ice Cream across retail outlets
➔ Communicated with vendors and outlet partners to ensure timely product delivery
➔ Collected sales data and supported the preparation of performance reports for management
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EDUCATION
London Metropolitan University
BSc (Hons) CN & IT Security
February 2019 – December 2021
Trinity International College
High School: Science (Computer Specialized)
July 2016 - July 2018
Sage Academy
April 2006 - June 2015
School (Nursery to Grade 10)
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KEY CERTIFICATIONS
Google Digital Marketing & E-commerce
Professional Certificate
Coursera
Get Started using Google Analytics
Google Skillshop
Google Ads Search Certification
Google Skillshop
Think Outside the Inbox: Email Marketing
Coursera
Prompt engineering for Chatgpt
Great Learning
Make sure customers find you online
Google Skillshop
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REFERENCES
Vicky Shrestha
Prajwol Kunwar
Director, Maven Consulting Group
Head of Marketing, Xcenter Technologies
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Samit Baral
Dipesh Ranjitkar
Senior Java Developer, NCHL
Graphic Designer, Devfinity LLC
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