CAREER RESUME
Mr. Anthony SHANG （向亦龙）
e-mail:-HP: -
Date of Birth:
10th November 1952
Nationality:
British Citizen
Citizen of HKSAR
LTVP+ Status in Singapore (MOM permission to work
approved))
Marital Status:
Married
Educational Qualifications
BSc. Economics - Upper-Second Hons Degree
London School of Economics & Political Science (1975)
MA Sociological Studies – University of Sussex (1976)
Schools
La Salle Primary School – Hong Kong
Diocesan Boys’ School – Hong Kong
Millfield School – Somerset, UK
Professional Associations
National Union of Journalists (UK) -
International Federation of Journalists -
Broadcasting Entertainment Cinematograph & Theatre Union -
Languages
1
CAREER RESUME
English – Fluent Oral and Written
Mandarin & Cantonese – Fluent Oral/Reading
French – Elementary
Malay - Elementary
BACKGROUND
I am a semi-retiree and so I am keen to apply my skills and knowledge in a
part-time, remote or hybrid job. As an author, I have had 3 books published and
I was also a former journalist and freelance sub-editor and I have had numerous
feature stories published in international newspapers, magazines and syndicated
via features services. My area of interest has mainly been in social and economic
development and current affairs (having spent time at the Institute of
Development Studies at Sussex University). In my former employment at a
language localization agency, I also have had translation and proof-reading
experience. My writing and communication skills can also be considered first rate.
In addition, having pursued academic research and worked as an Investigations
Officer in the UK civil service, I consider my research skills to be sufficiently indepth.
As a former TV producer and director, I have over 18 years of senior
management experience in business development, strategy formulation and
execution, marketing, production management, audio dubbing and language
localisation. The industry sectors that I have worked in include digital media,
direct response marketing, brand creation and brand strategy, content
localization, broadcast television, event marketing, journalism, as well as my
first job in a UK government statutory body.
Having left the UK in 1995, I have lived and worked in Hong Kong, Singapore,
Shanghai and Beijing and travelled extensively in the Asia Pacific region on
company business and as a former journalist. Therefore, I am both aware of,
and comfortable with, the cultural sensitivities of doing business in the region.
Between-, I launched the brand identity services of Red Bee Media in
China, a company which was formerly part of BBC Resources. One of our first
clients included Beijing Olympics Organising Committee and the official Olympic
Games state broadcaster, CCTV.
I have a solid background in video production (long and short-form) as well as
experience in written content as a former journalist and author. As for content
strategy, I was one of the early ‘pioneers’ in sponsor-driven short form creation.
Examples here include the creation of lifestyle features for mobile screens on
Kowloon Motor Bus in 2000, award-winning animated webisodes in partnership
with music and book publishers in 2001 and re-versioning of MTV extreme
sports and youth content for portals in China in 2009. Prior to this, in 1995, I
spear-headed a multi-media content strategy for Pearson PLC combining event
marketing and TV production to promote the sales of Longman’s ‘Gogo Loves
English’ book series in China.
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CAREER RESUME
As listed in my Career Biography below, I have a wealth of People/Projects
experience in managing teams in Singapore, Hong Kong, Beijing and Shanghai.
In all my former positions, I have motivated teams through leading by example
and not by top-down directives. I am a fundamental believer in empowering
team members and colleagues as ‘stake-holders’ in the project.
EMPLOYMENT HISTORY
Zheng He Horizons Limited –
( www.zhenghehorizons.com )
Singapore Representative
July 2020 to Present Date
Zheng He Horizons provides a range of concierge services to clients who plan to
move their assets from one jurisdiction to another, and/or to re-locate their
families from one country to another.
Responsibilities
To advise and assist Singapore clients who wish to transfer their assets to, or
acquire properties or invest in third party jurisdictions including the United
Kingdom
To advise and assist China clients who are planning to re-locate to Singapore
for business or for their children’s studies
Director for Global
(www.tvibe.com)
Operations
–
TVibe
Corporation
Limited
October 2013 to April 2019
TVibe Corporation, a digital media services company with facilities and
operations in Shenzhen, Hong Kong, Kuala Lumpur, Bangkok, Jakarta and
London. TVibe’s services include ingest, content re-versioning, S&P editing,
promo editing, localisation in 30 different languages, captioning and transcoding
for delivery to different platforms. Its clients include international broadcasters
such as Fox Network Group, BBC Worldwide, AE Networks, Sony Pictures, CCTV,
PCCW, Phoenix Satellite TV and Discovery Networks.
Responsibilities
Reporting directly to the company’s founder and CEO, Shang was responsible
for the end-to-end fulfilment, QA and final delivery of the company’s services
to international clients. His duties required him to spend time each month
visiting TVibe’s Asian dubbing and digital media facilities to work together
with the local language teams in improving workflow efficiency and QA levels
and also to train new operatives.
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CAREER RESUME
Shang also managed and trained the company’s Client Services team to
ensure that all client Job Orders are followed and all materials and assets
provided are processed appropriately for security compliance and correct
formatting.
Senior
Media
Consultant
(www.chinamediacapital.com)
–
China
Media
Capital
1st July 2010 to March 2011
CMC’s principal founding partners include China Development Bank and
Shanghai Media Group. The fund invests in both national and international
assets with a focus on brand name companies. In August 2010, CMC acquired a
53% stake in Newscorp’s Star TV Chinese Channels and its Chinese movie
library (Fortune Star).
Responsibilities
Business Strategy and development, with a particular focus on creating
programme partnership opportunities between broadcasters, independent
producers and potential sponsors. Responsibilities also included advising on new
licensing opportunities for Star Media China on new media platforms
General Manager - China & EVP (Asia) – Red Bee Media (now part of
Ericsson Broadcast & Media and formerly known as BBC Broadcast
Centre)
October 2006 to May 2010
Responsibilities
Launched China business from start up and help London win Olympics branding
projects from CCTV Sports Channel and BOCOG. Responsibility was to develop
Red Bee Media as an international brand in China/Asia based on creative
excellence, market insight and digital solutions. Clients included CCTV, Shanghai
Media Group, BOCOG, ATV (Hong Kong), Apple Asia and MTV. The company’s
main creative services were in helping clients build or reinforce their brand
identity across a multi-media platform. Other digital services provided included
subtitling, production of marketing videos, re-purposing of client content and the
provision of live graphics display systems.
Examples of branded content include channel promos for CCTV, ATV and SMG,
and short promotional video, “Your Seat Awaits You” for BOCOG prior to the
Beijing Olympics. For MTV China, we re-versioned their long form content to
create short 3 mins youth lifestyle features for syndication of YouKu and other
video portals.
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CAREER RESUME
At the same time, I oversaw the company’s Singapore business with the Vice
President based there reporting to me.
Executive Vice-President (Media) – Pacific Media PLC
Nature of Business: Direct Response Marketing and Trading
February 2004 – May 2006
Responsibilities
· Responsible for media strategy and media buying in PRC and Japan for both
primetime TV spots and fringe time airtime blocks,
· In charge of production of all product infomercials and programming for
Direct Marketing and Home Shopping blocks in Mandarin and Japanese .
· Worked closely with company’s call centre operations to monitor and track
response rates by region, media channel and day-part schedule, and
coordinated the training of call centre staff for the products marketed by the
company on-screen
CEO - Digipix Pte. Ltd (Singapore)
June 2002 – February 2004
Responsibilities
Founder 3D animation studio with seed capital funding from Singapore Economic
Development Board and started creative work to develop an original 3D
animation series for international television distribution.
The intellectual property of this animation title, ‘Simeon Rex’ was eventually sold
to an animation distribution company
Executive Vice-President - e-New Media Technology Ltd
November 1999 to April 2002 (position held concurrently with e-Brilliant)
Responsibilities
In charge of the company’s digital media and Internet businesses involving both
B2B and B2C models and serving as managing director of e-New Media’s
Singapore animation studio (e-Brilliant). Responsible for development of Virtual
3D content and browsers for Internet clients and 3D webisodes for licensing to
Asian portals. Clients and partners included Coca Cola China, Thrunet Korea,
Taiwan’s Hinet and Rock Records.
e-Brilliant animation studio, based in Singapore, was set-up as a joint venture
with a USA animation software technology company, Brilliant Digital
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CAREER RESUME
Entertainment. In Singapore, I managed the production of web episodes for
titles such as ‘Superman’ and ‘Ace Ventura’ which were then licensed to Warner
Bros internet portal. The studio also won a ComGraph Gold award in 2001 for its
original short web animation series, LOVE STORIES, which was created for
Taiwan broadband portal, Hinet, and music publisher, Rock Records.
In 2000, we created short video content for Kowloon Motor Bus’ mobile screens
and researched and developed 20 stories on alternative lifestyle and shopping
experiences in Hong Kong.
Executive Vice-President, Programming, Western Initiative Media Asia
(subsidiary of InterPublic Group)
May 1997 to August 1999
Responsibilities
Member of senior management involved in launching Western Initiative Media’s
diversified media business in China which included sponsorship marketing, event
management and sponsored TV programme syndication. In charge of Hong Kong
and Beijing representative offices, plus overseeing the preparation of a major
music sponsorship of three major concerts in Beijing and Shanghai involving top
international artists. Clients included Motorola China and Electrolux (Indonesia)
Vice-President – Programming, Pearson Television Asia
January 1995 – May 1997
Responsibilities
Took charge of all Pearson Television’s (now renamed Freemantle Media)
programming businesses in PRC including the licensing of format shows and
developed new programming opportunities (co-productions and licensing of
game show formats) for Grundy Worldwide, a Pearson Television subsidiary
acquired in 1995. Responsibilities also included heading up Pearson’s production
joint venture in Beijing. Achievements included successful adaptation of
Pearson’s animation property and book ‘GoGo Loves English’ as a children’s
education show plus developing a multi-media marketing strategy featuring the
creation of a life-sized Gogo for event marketing. During this time, I also coproduced six episodes of the Lunar New year special edition of ‘Wheel of
Happiness’ game show with Shanghai’s Oriental TV (now part of SMG) and
Heilongjiang TV.
Head of Programming TVBS–Europe (The Chinese Channel)
September 1993 – January 1995
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CAREER RESUME
Responsibilities
Senior member of planning committee to launch this DTH satellite service
targeted at Chinese viewers in Europe. As Head of Programming, was
responsible for a wide range of broadcast operations such as programme
acquisition, scheduling, traffic control, transmission, program presentation and
original productions (daily news, special events and community-based features)
Consultant Producer, Channel 4 Television UK
July 1991 – June 1993
Responsibilities
Oversaw the production of SOUTH, an international television magazine series,
for Channel Four Television. Reporting to the series editor, my responsibilities
included commissioning the work of independent film-makers in the developing
world and supervising the production from concept to rough cut stages. Worked
with over 20 film-makers in India, Tunisia, Bangladesh, PRC, Taiwan, Vietnam,
Hong Kong, South Korea and Philippines.
Independent Producer & Director, Channel 4 Television UK
Aug 1984 to June 1991
Responsibilities
Commenced television career as a Producer and later Director of factual
programming for Channel 4 UK. Secured own weekly magazine show,
“Orientations”, which had a run of three seasons. Produced or directed over 55
documentaries and factual TV programmes covering Asian and Chinese art and
culture, social issues and current affairs.
Freelance Journalist and Author
Nov 1982 to June 1984
Achievements
Features writer on Asian business, social and cultural affairs for news syndication
agencies e.g. Rex Features, Gemini News Agency. Articles published in The
Guardian, Financial Times, and numerous Asian publications. Author also of two
educational books published in the UK on Chinese affairs.
Books Published:
The Chinese in Britain (Batsford – 1983)
Living In Hong Kong (Macmillan Education – 1985)
When Jack meets Jill (Partridge – 2014)
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CAREER RESUME
Higher Executive Officer – Equality & Human Rights Commission
March 1978 to August 1982
Responsibilities
Investigating discriminatory practices in the workplace
institutions and drafting and publishing research reports
and
educational
Post Graduate Research Assistant & University Tutor
Sept 1976 Feb 1978
Research Assistant to Dr Leslie Sklair at London School of Economics (part-time)
and Tutor of Social Studies at City University, London (part-time)
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